Content is everywhere, and what we see dictates what we know and consume. Therefore, content marketing is critical for keeping your business top of mind, but how do you stand out from the crowd? Will jumping on the latest content trends keep you relevant, or will it end up hurting your brand?
In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore content marketing through the lens of content presence. Join us as we dive into discussions on how and where brand content should show up, the perception of UGC, and the role content plays in achieving your business goals.
This Webinar is Exclusively for AMA Members
Speakers
Zontee Hou
Managing Director at Convince & Convert
Vamsi Kanuri
Viola D. Hank Associate Professor of Marketing, Mendoza College of Business, University of Notre Dame
Wendy Moe
Dean’s Professor of Marketing, Robert H. Smith School of Business, University of Maryland, College Park
Moderated by Bennie F. Johnson
CEO, American Marketing Association