Course Overview
This course will teach you how to review and optimize your social media profiles, assess your content strategy and analyze your growth tactics. You will also examine whether you generate enough conversions on your landing pages and discuss social media click-through journeys. Walk away from this course with a checklist of questions you can use to benchmark your engagement metrics against competitors.
Skill Level: Beginner & Intermediate
Key Takeaways
- Learn how to audit your social media setup.
- Understand how to audit and evaluate your social media content, including imagery, tone of voice and consistency.
- Learn how to analyze content performance to seek new opportunities.
- Discover how to audit competitor brands (and decide which competitors are worth spending time and effort reviewing).
- Understand how to optimize your social media marketing based on your audit findings.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Meet Your Instructor
Alison Battisby
Social Media Trainer and Founder of Avocado Social
Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.