Skip to Content Skip to Footer

Course Overview

Most marketers focus their SEO activities on keywords, content and on-page optimization. However, that only accounts for 50% of what contributes to SEO. This fundamentals course explores the other half of SEO: off-page optimization. You’ll learn about backlinks, social SEO, digital PR, link building, and how overall brand reputation contributes to maintaining and growing results.

Skill Level: Beginner & Intermediate

Key Takeaways

  • Learn how your site is doing from an off-page perspective compared to your competitors.
  • Understand activities you can do to get effective, legitimate backlinks to your site and content.
  • Learn about free, low-cost and premium tools and resources.

You'll get instant access to this on-demand training lasting one year from your purchase date.

Off-Page SEO Fundamentals On-Demand Training

Your Price




Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Meet Your Instructor

Jenny Munn

SEO Consultant, The Munn Group

Jenny Munn is a digital marketer specializing in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in various industries. In addition, Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.