Course Overview
Most marketers focus their SEO activities on keywords, content and on-page optimization. However, that only accounts for 50% of what contributes to SEO. This fundamentals course explores the other half of SEO: off-page optimization. You’ll learn about backlinks, social SEO, digital PR, link building, and how overall brand reputation contributes to maintaining and growing results.
Skill Level: Beginner & Intermediate
Key Takeaways
- Learn how your site is doing from an off-page perspective compared to your competitors.
- Understand activities you can do to get effective, legitimate backlinks to your site and content.
- Learn about free, low-cost and premium tools and resources.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Meet Your Instructor
Jenny Munn
SEO Consultant, The Munn Group
Jenny Munn is a digital marketer specializing in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in various industries. In addition, Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.