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The Power of CX: Exploring the Nexus of Marketing and Customer Experience (Members-Only)

In today’s attention economy, organizations must employ creative strategies not only to attract but also to retain customer attention. With increasing competition across every industry, customers wield significant influence, compelling organizations to demonstrate their value. A positive customer experience not only shapes purchasing behaviors and brand loyalty, but also influences others.

In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore customer experience. Join us as we dive into discussions on how evolving customer expectations, advancements in technology, and shifting market dynamics are influencing the trajectory of customer experience.

This Webinar is Exclusively for AMA Members


Jennifer Polk

Chief Marketing and Digital Experience Officer, Feeding America

Dr. Colleen Harmeling

Persis E. Rockwood Associate Professor of Marketing, Florida State University

Ahir Gopaldas

Jennifer Severns

Chief Experience Officer, ThomasARTS

Bennie F. Johnson

CEO, American Marketing Association

The Power of CX: Exploring the Nexus of Marketing and Customer Experience (Members-Only)