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Virtual Conference: Marketing in Higher Education

Higher education marketers, like you, play a critical role in ensuring that prospective students have the best possible chance and experience in enrolling and, eventually, graduating from these higher education institutions.

Join us for this free virtual conference for practical tools and insights designed to improve your efforts in the 2024 school year and beyond. 

Registration for this virtual conference is free to all attendees.

Meet The Keynote

Dr. Josie Ahlquist

Higher Education Digital Leadership Consultant, Speaker & Author

By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.


The Heartwork of Higher Ed Marketing and Communications

In an era of rapid technological advancements, from the rise of TikTok to the advent of ChatGPT, keeping pace with marketing and communication trends can be exhausting. The complexities of the higher education landscape further amplify this challenge. But what if, instead of using social media solely as a marketing and comms tool, we harness its potential to create more meaningful connections, build stronger communities, and cultivate a sense of belonging?

This keynote explores how marketing and communications professionals can leverage the power of digital engagement to meet enrollment goals but integrate purpose-driven strategies to build a deeper sense of belonging for students to alumni, and even staff and faculty. We’ll explore the “why” to our work, the heartwork, and the community-centered and humanizing strategies necessary going forward.

Key Takeaways:

  • The Intersection of Marketing and Community: Learn how strategic communication can serve both enrollment goals and foster a sense of belonging.
  • Practical Strategies for Humanizing Digital Engagement: Discover actionable tactics to create authentic content and build meaningful online connections.
  • Building a Culture of Belonging: Gain insights from real-world examples on how to integrate student support services into your communication strategy.

Harnessing the Power of Technology for Good: Walk away with a framework for using digital tools to strengthen your community and support student success.

Dr. Josie Ahlquist

Higher Education Digital Leadership Consultant, Speaker & Author

Uncovering the Blind Spot in Your Content Strategy

In the competitive landscape of higher education, universities are meticulously curating their digital experiences, from choosing the right CMS to crafting compelling content. Yet, a crucial element often remains in the shadows – the strategy behind site search. It’s time to uncover the blind spot that could revolutionize your approach to attracting prospective students.

This session will equip you with the insights to:

  • Break Down Content Silos: Learn innovative strategies to integrate and optimize your digital assets, ensuring that your content works together seamlessly, enhancing your university’s online visibility and accessibility.
  • Align with Student Expectations: Understand the digital-first mindset of today’s students. We’ll delve into how their search behaviors and expectations shape their academic journey, and how you can meet them where they are – online.
  • Maximize Your Digital Assets: Discover how to leverage your content as a strategic asset, transforming it into a magnet that attracts and engages prospective students through targeted, effective search optimization.

Don’t let your university’s digital potential remain untapped. This session is an essential roadmap for marketing decision-makers eager to navigate the complexities of the digital world, ensuring their institution stands out in a crowded and competitive landscape, where the next generation of students expects an intuitive online experience.

Join us to transform your approach and connect with those students like never before.

Jeff Dillon

Digital Strategist, SearchStax

Spurring Content Success: UWyo’s Digital Asset Management Journey

Join us for this session where we’ll delve into the transformative journey of the University of Wyoming (UWyo) in the realm of digital asset management (DAM) and content utilization, offering actionable insights for your own higher education marketing endeavors.

You’ll discover how UWyo harnessed DAM to eliminate bottlenecks in their content management workflows. From the initial challenges of moving from an on-premise system to a cloud-based DAM system, the resulting improvements in productivity and ease of access, to showcasing the power of self-service content access through portals, you’ll learn how DAM has impacted every part of their content management process.

In this session, we’ll cover:

  • How marketers at UWyo used DAM to successfully orchestrate a website rebrand, empowering site authors to maintain brand consistency with ease across hundreds of pages.
  • How the team leverages metadata for content discovery, and its impact on achieving a more diverse image library and the ability to produce hyper-targeted campaigns.
  • How streamlining content access reduced photography costs, saved time, improved morale, and empowered creatives from across campus to participate in the university’s marketing mission.

Ariana Kei

Growth Marketing Manager, North America, Canto

How Columbia Business School Creates Educational Experiences with Video Management

Explore how Columbia Business School Executive Education leverages its vast array of video assets to streamline the educational experience for business professionals enrolled in their Executive Education programs and other online offerings.

See how the Executive Education team at Columbia Business School is using digital asset management to:

  • Streamline access to videos while reducing overhead costs: In an effort to reduce administrative overheads, Columbia Business School Executive Education centralized their video asset library. The result? Streamlined access to videos across teams within their department, faculty, participants, and potential clients and a reduction in spend through the elimination of multiple disparate storage solutions and significantly reduced administrative overhead.
  • Enhance content relevancy and accessibility: Using advanced search functionalities, the team is able to quickly identify and update outdated materials, fill content gaps, and tailor educational content to meet specific needs, ensuring high-quality and relevant learning resources are always at hand.
  • Offer bespoke educational experiences: With enhanced sharing capabilities, Columbia Business School Executive Education is able to curate and customize content for specific programs and user groups such as–business leaders, senior executives, and corporate clients–thereby enhancing the learning experience for professionals seeking to advance their education while continuing their careers.
  • This session is more than a showcase of Columbia Business School Executive Education’s achievements; it’s a roadmap for leveraging video and digital asset management to elevate educational engagement. You’ll leave with actionable insights on how to foster a more organized, accessible, and impactful learning environment.

Lindsey Varghese

Director of Content Strategy, Online and Digital Programs, Columbia Business School Executive Education

Carlie Hill

Director of Growth Marketing, MediaValet

Dr. Josie Ahlquist

Higher Education Digital Leadership Consultant, Speaker & Author

Dr. Josie Ahlquist guides educational leaders, organizations, and students to practice purposeful digital leadership through speaking, coaching, and consulting. Her practical, evidence-based frameworks empower clients to build and implement a digital engagement strategy that fits their life, audience, and purpose. Josie’s work is grounded in the grant-funded and award-winning research that has allowed her to train thousands around the globe as a speaker; provide consulting services to institutions and companies; and coach professionals in branding, voice, and positioning.

In 2023, Dr. Ahlquist was selected as a NASPA Pillar of the Profession, one of the highest honors for the field of student affairs. Josie is a three-time LinkedIn Top Voice in Education has been recognized by Ed Tech Magazine as one of the “Top 50 Must-Read Higher Education Technology Blogs” for six years. Her podcast, Josie and The Podcast, has been featured by The Chronicle of Higher Education and Inside Higher Ed. Her new book, Digital Leadership in Higher Education: Purposeful Social Media in a Connected World was listed as an Amazon #1 new release for college and university student life.

Josie ‘s work has appeared in The Handbook of Student Affairs Administration, The Journal of Leadership Studies, NASPA Leadership Exchange, Technology and Higher Education, and Contested Issues in Troubled Times: Student Affairs Dialogues on Equity, Civility, and Safety (Stylus Publishing, 2019). She also served as co-editor and author of the New Directions in Student Services volume Engaging the Digital Generation and the New Directions in Student Leadership volume Going Digital in Student Leadership.

Josie received her EdD in higher education leadership from California Lutheran University, an MEd in counseling from Northern Arizona University, and a BA in sociology and human development and family studies from South Dakota State University. Prior to her independent path, Josie spent nearly 15 years on college campuses in areas of student leadership, student activities, residence life, and student affairs communications and marketing. She previous served as a research associate and instructor at Florida State University Leadership Learning Research Center, where her curriculum builds digital literacy and leadership skills for undergraduates to doctoral students.

For more information about Josie Ahlquist’s research, speaking, coaching, and consulting, visit

Connect with Josie on Instagram, LinkedIn, Threads, X, and Facebook.

Jeff Dillon

Digital Strategist, SearchStax

Jeff Dillon currently serves as Digital Strategist for Higher Education at SearchStax, a software company that makes delivering powerful, relevant search experiences easy. Jeff has more than 20 years of leadership experience in the higher education technology sector with expertise in search engines, artificial intelligence, digital experience platforms, personalization strategies and communication tools. In addition to his work experience, Jeff is also the founder of EdTech Connect. EdTech Connect is a crowd-sourced initiative dedicated to helping college and university technologists find and implement solutions for administrative functions and classroom learning.

Ariana Kei

Growth Marketing Manager, North America, Canto

Ariana has a background in both B2B sales and marketing, which gives her an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a focus on sales and marketing department collaboration. She is passionate about harnessing the power of content to drive revenue.

Lindsey Varghese

Director of Content Strategy, Online and Digital Programs, Columbia Business School Executive Education

Lindsey Varghese is a motivated EdTech professional with over a decade of experience in the Professional Development and Learning & Development industries. She has extensive knowledge in online program development, portfolio management, and developing student-centered learning experiences. Currently serving as the Director of Content Strategy, Online and Digital Programs at Columbia Business School Executive Education, Lindsey determines strategies to better leverage new and existing online content to support emerging partnerships, custom opportunities, and technology. She is a graduate of Teachers College, Columbia University, and is based in Brooklyn, New York

Carlie Hill

Director of Growth Marketing, MediaValet

Carlie Hill is the Director of Growth Marketing at MediaValet. With over 8 years of experience working in marketing and digital asset management, Carlie has a passion for helping marketers deliver media-rich digital experiences and drive business impact with their content.







Agenda FAQs

When will the full conference agenda be available?

The conference agenda will be posted to the AMA event page 2.5-3 weeks out from the event start date. Speakers and sponsors will also be posted at this time. Keynote speakers can be found in the “Home” or main tab on the event page.

Login & Registration FAQs

I’ve already registered. Where can I find the link to log in to the conference?

24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of

When I try to log in, the platform asks for a verification code. Where can I find this?

A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.


On-Demand Content FAQs

Will conference presentations be available on-demand?

All conference material, including presentations, will be available on-demand in the 2024 AMA Virtual Conference: Marketing in Higher Education Attendee Hub within 24 hours, if not sooner.

How long will I have access to the 2024 AMA Virtual Conference: Marketing in Higher Education Attendee Hub?

The Attend Hub will remain open and available for on-demand viewing for 6 months after the event.


Technical Support & Recommendations

What browser works best?

We recommend using Chrome or Firefox.

How can I see the attendee list?

Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.

How can I communicate with other attendees?

Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.

How do I schedule an appointment with a Sponsor?

On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.

How do I change my visibility settings?

Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.


Virtual Conference: Marketing in Higher Education