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  • Social Media Advertising

    As social media advertising becomes increasingly competitive, it’s time to focus on what, why and how ads convert within the native platform.

    Beginner/Intermediate | 2 Hours | 13 Modules

    $79 for non-members | FREE for members

Skills You’ll Gain

Social Media Advertisting Audience Targeting Campaign Management

What You’ll Learn

  • Discover where you can run paid advertising on Facebook, Instagram and TikTok.
  • Understand how to create a strategy for an advertising campaign on Facebook and Instagram.
  • Learn how to implement tracking into your website with a Pixel.
  • Learn how to create relevant audiences for your advertising, including Interest, Custom and Lookalike Audiences.
  • Understand what makes audiences click on adverts and how to create an advert that converts.
  • Discover how to measure and optimize your social media adverts.
  • Explore plenty of best-practice examples of successful adverts.

You'll get instant access to this on-demand training lasting one year from your purchase date.

Social Media Advertising On-Demand Training





Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

This course focuses on Facebook, Instagram, and TikTok advertising and how to plan, build and launch successful campaigns within the native advertising dashboards. You’ll learn how to set up, choose your desired audience and design ad content that converts. Plus, you will better understand the key metrics available to measure the success of your advertising campaigns.

Skill Level: Beginner/Intermediate

13 Modules

Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Gain the foundation for what social media advertising is and how sponsored and promoted content can benefit your overall marketing strategy.

Take a look at some of the different places you can advertize that can impact your strategy.

Be intentional with your advertising by understanding the different elements that should go into an advertising strategy.

Learn what a website tracking pixel is and how they can be used to gain user information and create audience segments.

Gain an understanding of some of the privacy and tracking laws in place that you need to be aware of regarding user data.

Identify what to consider when creating your audience personas for each campaign.

Understand the two different types of audiences and how to use custom and lookalike audiences to maximize your efforts.

Walk through a demo of Facebook (Meta) Ads Manager to understand how to manage Facebook and Instagram campaigns.

Learn some tips and tricks for designing advertisements that are compelling enough to convert.

Review your metrics and measure them against the benchmarks you set at the beginning to determine your success.

Learn how to make slight changes to your audience to optimize your campaigns as they run.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.

Meet Your Instructor

Alison Battisby

Alison Battisby

Social Media Trainer and Founder of Avocado Social

Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.