Marketers often misunderstand User Experience (UX). Isn’t UX the same as marketing and Customer Experience (CX)? What happens to the performance of our products and websites when UX is overlooked? This course bridges the divide between marketing and UX so marketers will be more informed and trained to contribute to UX efforts. These efforts help move the needle for higher ROI on the performance of your products and websites.
Skill Level: Beginner
- Learn about the typical roles within UX, how to define UX and potential implications within marketing-related projects.
- Become a marketer who is also a UX evangelist and learn how to make the business case for user experience within your organization.
- Learn skills like UX strategy, effective user targeting, and task prioritization to aid your marketing efforts.
Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Meet Your Instructor
Chief Experience Officer of UX 4Sight
Abdul Suleiman is the Chief Experience Officer of UX 4Sight, a digital user experience (UX) agency specializing in making websites and software applications more intuitive, engaging and profitable. For the last 20 years, he has helped over 40 Fortune 500 companies, including AT&T, Citi and Merck, strategically gather, analyze and apply evidence-based user research to make informed user-centered design decisions.
As an Adjunct Professor, Abdul has taught in DePaul University’s graduate UX programs and for ten other universities. He has also taught over 330 UX best practices courses across 12 different course titles for companies like Disney, Capital One, Visa and Intuit. Abdul holds a Master of Science in Information from the University of Michigan, Ann Arbor. His degree specialization encompasses User Experience and MBA coursework. He received his BA with honors from Loyola University Chicago.