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Beyond the Logo: Exploring Strategic Branding and Effective Brand Management (Members Only)

Perception is power, and when it comes to your company and products, your brand is everything. From the logo to the tagline, the power of your brand impacts customer perception and loyalty. From the creative elements to the ongoing brand management tactics, what are you doing to showcase your company‚Äôs values and value proposition? 

In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore branding and brand management through the lens of customer perception. Join us as we dive into discussions on what makes a brand successful from the creative design to the ongoing management tactics that keep customers wanting to come back for more.

This Webinar is Exclusively for AMA Members

Speakers

Mansur Khamitov

Assistant Professor of Marketing at the Kelley School of Business, Indiana University

Naomi Litowitz

SVP, Head of Strategy & Planning, Brainlabs

Erin Levzow

CMO, Museum of Ice Cream

Vanita Swaminathan

Thomas Marshall Professor of Marketing, Katz Graduate School of Business, University of Pittsburgh and Co-Editor of the Journal of Marketing

Bennie F. Johnson

CEO, American Marketing Association
Moderator

Beyond the Logo: Exploring Strategic Branding and Effective Brand Management (Members Only)