Transcript

Bennie F. Johnson

Hello, and thank you for joining us for another special episode of AMA Marketing / And. I’m your host, AMA CEO, Bennie F. Johnson. In today’s episode, we’ll explore life through a marketing lens, delving into conversations of individuals that flourish at the intersection of marketing and the unexpected. We’ll introduce you to visionaries whose stories you might not yet have heard of, but are exactly the ones you need to know. Through thought-provoking conversations, will unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing. Today, my guest is none other than Emily Mazreku. Emily is currently the Director of Marketing Strategy at Breakthrough T1D, where she leads awareness, community, and fundraising communications to accelerate the organization’s mission to cure, prevent, and treat type 1 diabetes.

Her work has included serving as a member of the core strategic team, leading the rebrand of the 50 year old organization. She’s also led the first strategic communications plan for the very first ever Barbie with type one diabetes. Yes, Barbie, a global campaign and partnership with Mattel that started conversations about visibility and representation worldwide. Previously, she spent five years in major league baseball and the Pittsburgh Pirates, creating digital campaigns that deepen fan engagement, strengthen brand loyalty and connection. I’m also really honored to share and excited to have her that Emily was named recently last year’s AMA Nonprofit Marketer of the Year for her extraordinary leadership, vision and achievement in the field of nonprofit marketing at a national level and beyond.

She is a marketing trailblazer whose work has helped advance and transform nonprofit marketing. Emily, welcome to the podcast.

Emily Mazreku 

Thank you so much. It’s so great to be joining you today. Thank you so much for having me.

Bennie

Well, first, let me just say congratulations again. Every year, the AMA selects one nonprofit marketer who really exemplifies what extraordinary leadership looks like, achievement for our discipline in the field of nonprofit marketing. So let me know, how did it feel when you got the call that you were going to be this year’s nonprofit marketer of the year?

Emily 

Hard to describe it in a single word, but honest to goodness, I was so surprised. Just, I had so much admiration for AMA and everything y’all do and the mentorship that’s brought forth throughout. to have been on the receiving end of that call to just hear that not only was the work being recognized, but Breakthrough T1D was being recognized for all of our incredible moments and over the last few years. It was a really full circle moment for me and I’m just so honored. Thank you so much.

Bennie

Well, it’s incredible. And I hope that those listening to the call can get a chance through our conversation and through their own sort of the research to dig into some of the incredible work you’re doing. So I’m going to talk about the first one that really caught our attention because I want to talk about first. So number one, you worked with the team to rebrand a 50 year old organization. Talk a bit about what led to that decision. Why now?

And what was the direction of the new brand?

Emily 

Yeah, it was a combination of a couple of different things. But the biggest thing is that over the course of our 50 year history, we were often known as juvenile diabetes foundation or juvenile diabetes research foundation. And over time, as life went on and type one diabetes unfortunately has grown in terms of prevalence, juvenile diabetes became a misnomer. And it wasn’t something that represented the full type one diabetes community.

We led forth with a lot of market research with our wonderful partners at Segal and Gale. And we found that a large amount of people who we should be reaching, so the type 1 diabetes community, were unfamiliar with us. And being able to take that data, taking the fact that juvenile diabetes was also a misnomer and not fully representative of our entire type 1 diabetes community, we knew this was the time to set up the organization for the future and to set the stage truly for the future of type 1 diabetes research and for everyone in the type 1 diabetes community.

Bennie

So marketing, brand, and communications really set the table for the work that we do. When was the first time after rolling out the brand that you realized that you had really hit the mark?

Emily

Great question. I actually remember being in the room when we revealed our name and our new brand for the very first time and it was to resounding applause from a lot of people in our type 1 diabetes community. And it was actually at that moment where it felt really full circle. And while that was a small, what felt like maybe as I’m telling you, a smaller moment with a smaller audience, hearing that breakthrough 2 1 D and our brand being shared throughout the room and having that response and hearing from people that it finally reflects them and that they’re glad to be a part of this history. That was truly amazing. We had a lot of great volunteers that also helped us along the way and to have their blessing, if you will, from founding volunteers of this organization, to have their blessing was also an incredible moment for us as a team to say that we did it and to say that we did it right.

Bennie

Right. It’s so powerful that it’s not only your brand name and this change, but it’s also a metaphor for the progress that’s been made in research and support and treatment for type 1 diabetes. Correct, right?

Emily

Absolutely. I mean, we’re at such an incredibly exciting time for T1D research right now. I mean, we’re a couple years out from the rebrand, but to peddle back to what I mentioned earlier, the rebrand truly set the stage for where we are now. This exciting time for T1D research, I cell therapies are progressing, disease modifying therapies are advancing screening for T1D so that people can understand if they are at risk for T1D is expanding worldwide. Technology, new therapies, improving lives. I mean, our collective work is truly changing the future of TUND and you’re right, the brand and where we were sitting at that time and where we were thinking of setting this stage, it’s at that stage and it’s the most exciting time for all of this research to be moving forward.

Bennie

So share with our group a bit, especially in nonprofit space, we’re often judged by the engagement we have for our stakeholders and that transforming into fund development. How do we raise funds to support the work we’re doing? What’s been over the last couple of years, what have been some of the highlights of the new brand further deepening your fundraising capability?

Emily 

I think it just makes it easier to say who we are and what we do, honestly, to put it in two simple terms. It’s been a lot easier for our staff and our team and our volunteers and the entire Type 1 Diabetes community. And also from a marketing sense, don’t get me wrong, but it’s been so much easier to just say who we are and say what we do. We are here for the Type 1 Diabetes community and Breakthrough T1D as a brand. mean…We were thinking about our mission statement and we were thinking about our purpose statement and our purpose statement is as we drive toward curing type one diabetes, we make everyday life better for the people who face it. And to be able to do that and to create a purpose statement that again, reflects the entire type one diabetes community, reflects the brand that we’ve built and also allows us to just talk a little bit easier about what we do and who we are. It’s changed everything from our fundraising all the way to our awareness communications.

Bennie

Excellent. Well, as we continue our theme of first, I want to talk a bit about the campaign that really broke through and caught everybody’s imagination and what it took to get there. So who had the idea to reach out to Mattel?

Emily 

I don’t know if you’ll believe it. We certainly didn’t. We were a bit surprised when it came our way, but Mattel actually reached out to us. Yep. And it was a call that came in and we jumped on it right away. We knew right away just from that moment that just how much a doll that represented the condition in type 1 diabetes and the full type 1 diabetes community would mean. And when Mattel approached us, we, I mean, we were so surprised. Probably maybe as surprised you are to hear that maybe they made the call to us.

Bennie

Well, I’m also surprised, you know, in being a person who’s received those emails that are so wonderfully placed out of nowhere, where you’re in a moment of self belief. Did anyone believe the email was real when it came through?

Emily 

Honestly, I will only speak for myself when I heard it, it felt fake. I was like, really? We’re doing this? And I mean, was, I can’t even express it enough. I mean, it was just at that moment, I felt the weight of it. I know we felt the weight of it at Breakthrough T1D, all of us, we just knew how big of a wave that it was going to make for the entire type one diabetes community and the general public.

Bennie

Really? Now, guide us through a sense of this marketing journey. I know our audience would love to hear to go from an email of disbelief to a globally recognized campaign. You know, once it sunk in that this is really Mattel, it’s really you, and it’s really Barbie, what was the next part of the process for you?

Emily 

That’s a great question. I think I always go back to the idea that this doll and this partnership is just a pure example of the power of what partnership can be and what partnership is. I mean, from day one, after that, Mattel and Breakthrough TV, we got to work. We’d put our nose into the notebooks and we said, what can we do to make sure that this doll lived up to the type one diabetes experience and truly represented everyone as a result. Like I said, from day one, Mattel was so thoughtful and we were true partners from all the way from the design, all the way to the rollout and then beyond, even to now. And so in the early part of the design process, what we did next is we worked together to ask the type one diabetes community what they wanted to see. We listened, we stopped and we listened. And that was the most important part of this entire process. I mean, it was so wonderful throughout, but I always think back to what really defined this, and it was the listening. So we were able to work together to consult the T1D community. And it was everyone from employees of Breakthrough T1D. I I live with type 1 diabetes myself, so I was able to contribute to those thoughts, which was amazing. But I’m certainly not isolated. There are a lot of folks at Breakthrough T1D who live with type 1 diabetes or care for someone who does. And that perspective was so valuable. But also, caregivers and T1D patients and volunteers. We listened to everybody we could as part and those conversations were so important to have. And the biggest thing that I always love to recognize is that Mattel was the one that recognized that from the start. They asked the right questions and we partnered to do that. And still, I’m just in awe. I I saw someone from Mattel the other day at a meeting and I just thanked them again for being so thoughtful and being so careful and yeah, just overall thoughtful about what the type 1 diabetes community would want to see as part of the stall.

Bennie

What learning surprised you when you went on this kind of listening toy tour, right? What?

Emily

I think as someone who lives with type 1 diabetes, I was diagnosed 10 years ago and this year actually as an adult. So again, back to that misnomer, I was certainly not young when I was diagnosed or you know, maybe young if you consider 22. But yeah, it was an experience for me to be diagnosed, right? It changes your life. It’s a life changing diagnosis. It’s an autoimmune condition that certainly does not discriminate. And the body stops producing insulin entirely and you either have to pump your insulin or inject your insulin to survive and there’s no cure. So being a part of that and being diagnosed and being a part of that community, you have a thought about what that journey might look like. It’s usually fear, but in that fear you might Google something, you might find another person’s experience and you might.

You know, I want to model it to try to learn as much as you can to have as much context as you can to live your life with this new condition that you’re now diagnosed with. And over the 10 years, I’ve certainly done that myself, and I know I’m not alone in that. But the biggest thing that I think was confirmed from us throughout that research and throughout that listening phase is that everyone has a different journey with type one diabetes. We might have the same condition, for example, if I’m talking to someone who also lives with T1D. But our journey is a little bit different.

And so for us to listen to that and for us to be able to take that information and make it so that this doll represented as many people as we possibly could, that was something for us to not only just be aware of as we were creating this doll with Mattel, but to remember that not everybody’s experience is going to be the same.

Bennie

Right. So I’d love to use that as a parallel for our conversation about experience and the difference it’s facing there. So let’s go back a little bit. What led you to marketing? What was your experience that got you into marketing before T1D, before the Pittsburgh Pirates? You know, what turned on the light for Emily to start a career in marketing?

Emily

Great question. I loved people. I loved human behavior. I loved all of it. And for a moment, I thought that that was psychology. And that was where I started in school. It’s where I wanted to go. And it was very quickly after that where I was realizing like, hmm, this is almost right. And then it was marketing. And it’s funny because all of those things we know very well that they tie in together. mean, strategy is the blend of human and heart or head and heart.

And I, being able to recognize that early on in my career, I think I was a freshman or a junior in college, somewhere in between there, maybe a sophomore, I suppose, where I realized that marketing was for me. And I quickly changed my path at school. And it was at that moment where I had my sights on sports and communications and sports, which obviously led me there and worked for major league baseball and the Pittsburgh Pirates for a number of years. And throughout half of my tenure there,

I was diagnosed with type 1 diabetes. And it was at that moment where I said, what can I do to blend these two things that I love so much, making a difference and marketing? What can I do? And it led me to Breakthrough T1D, formerly JDRF.

Bennie

And so as a marketing leader, how do you encourage others to find their path?

Emily

That’s a great question. It’s actually so funny because honestly, it’s crazy to see how far I’ve come in my career personally. But it’s also crazier to consider myself able to be a mentor like those who have mentored me for so many years throughout my early parts of my career. I mean, if you would have told me even just 10 years ago when I was first diagnosed with type 1 diabetes that I would go on to work for this incredible organization and be a part of so many life-changing moments, I don’t know if I would have believed you certainly, and to be able to mentor others in this sense, not only my colleagues, but also young students who are at Robert Morris University where I went to school. And seeing those connections and making those connections as I’ve continued on has just been, it’s been the most rewarding perspective for me.

Bennie

Now, when you think about perspective, we talked about the global impact and reach of Barbie and Mattel. How does that strengthen your brand’s connection outside of Pittsburgh or outside of the Northeast or even the US?

Emily

Great question. We are a global organization at Breakthrough 2 and D and we are headquartered in New York City, but we also have affiliate offices in Canada, the United Kingdom, Israel, Australia, and the Netherlands. And this doll, whenever we knew that it was going to make waves, we didn’t think it was going to make waves just here in North America. We knew Mattel and we knew at Breakthrough 2 and D that this was going to be a global impact moment.

And that it was, I mean, we were able to partner with all of our affiliates. We were able to partner with all of Mattel’s partners around the world to make sure that this doll was truly global and she is. And it’s been the most incredible thing to not only see her make waves locally, like here in the United States, but globally too. I think there was a moment where our amazing Australia team worked on a great video that, you know, it was just them playing with the doll and seeing them. And our United Kingdom team did that as well. And there’s audio about, you know, she wears a pump like me and she looks like me. It’s from all around the world. And it’s just remarkable to hear it. It’s never going to get old for me.

Bennie

Right. That’s one of the spaces that the campaigns that we work on that have special meaning to us as marketers, we always hope that someone else falls in love with our campaign just as much as we do, right?

Emily

Isn’t that right? Yes. And it’s just, it’s an unbelievable moment to see that it resonated. I think, you know, I think back to your question about what was that moment where, you know, you knew the brand was making waves and you knew that you hit the landing. And there are moments like that in every campaign that you create and every campaign that you, that you push out there into the world. And it’s like your baby, right? Like you go and you’re like, fly and to see it fly. truly it just, yeah. It’s amazing, but above all, to know that it flew because people felt seen, heard, and empowered. Man, there is nothing like it.

Bennie

Right. Well, you know, it’s an incredible moment in experience. So I’ll ask the hard, hard question. What’s next? You’ve set the frame and I can tell, I know in your office, you now have some true believers in the power of marketing and partnership now, if they weren’t before. So what’s next?

Emily

Indeed. What’s next? It’s honestly, like I said, it’s just an incredible moment for Type 1 diabetes awareness and research right now. And we’re living it. It’s remarkable to see where we are at this stage in Type 1 diabetes’ future. I mean, our work is truly changing the future of T1D right now. So that’s honestly the most exciting moment that’s next. But in terms of marketing, we are certainly living in that surround sound awareness. We kind of think of it as building blocks, right? Like the V brand really set the stage. Barbie really took off. And now we’re really focused on our awareness campaigns, but also our fundraising events as well. So when we think about what that blend of it looks like in the future, we really want to do more of that. But a big awareness point for us that we’re focused on next is National Diabetes Awareness Month. So that’s every November.

We have a lot of different touch points that happen every November. And certainly since our rebrand and certainly since Barbie, we’ve had that opportunity to create even more surround sound awareness. I mean, last year our theme was CT1D. And it’s a campaign that helped the world CT1D and the resilient people who face it right on the heels of Barbie. And it was an amazing moment. And thanks to our partners at Outfront, actually, we had a billboard in Times Square.

Last November to highlight that campaign. And what a career bucket list, right? Like if I’m thinking over the last couple of years, we’ve got a rebrand, we’ve got Barbie, we’ve got a CT1D national awareness campaign with a billboard in Times Square. thinking about what’s next, that’s hard to even envision how, what is next? Because I don’t know if a couple of years ago I envisioned what those things were, right? It’s honestly being able to sit in a place of what we’ve done and what we’ve built as a team and move that forward as much as we can to match the pace that type 1 diabetes research is moving.

Bennie

So speaking of teams and how important they are, what are some of the things you look for when you’re expanding your team or adding team members?

Emily

That’s a great question. There’s a lot of different things that I look for, but as you were speaking, the first word that came to mind was, actually there’s two. The first two words that came to mind were empathy and creativity. Empathy is at the center of a great strategy and creativity helps us bring it forward in a unique way. And I mean, I just have to shout out the team at Breakthrough 2 and D because we have all of that and so much more.

I even have to specifically shout out one of our team members, our VP of marketing strategy, Sean Lyon. He’s been the most incredible mentor to me throughout all those moments. And he’s, he’s really taught me that empathy is at the center of everything. And as awareness for T1D has grown, like just together as a team, it’s been so amazing to see the empowerment that the T1D community feels to talk about their condition and push cures forward and without empathy and without creativity. I don’t know if we could have done that as well.

Bennie

Wow. Now, when you do your work, how much of your work is centered on your internal team in-house and how much do you engage with partners?

Emily

It’s a blend of both. We’re really thankful for our partners. We have amazing partners throughout the organization internally. Of course, we have wonderful, wonderful internal teams, everything from our development team, our advocacy team, our research team, our marketing team, shadow marketing, but all the way to our external partners too, who we partner together really closely with on things like fundraising strategies, direct response, all of those wonderful things that we do that helps us move our mission forward. It’s really a blend of both. I mean, the Breakthrough 2 and D team and our architecture of what we do is so fast. And thankfully our partners and our internal teams allow us to do that so well.

Bennie

It’s really important to know. So we think about teams. You started your career off in Major League sports. Tell me what some of the lessons you learned about keeping a team motivated in the face of success and those not success moments.

Emily

Man. What a great question. You’re a sports guy, Bennie, I can tell. Yeah, it’s very true. So working for the Pittsburgh Pirates, if you’re a fan of baseball or anyone who’s listening that is, knows there’s a lot of ups and downs in baseball. There’s a lot of ups and downs in sports. Don’t get me wrong, but baseball is a grind. It’s 162 games a year and there’s a lot of room for ups and downs in there.

Sometimes those downs feel really long and sometimes those ups feel really short actually in baseball. And the biggest lesson that I learned from my time there is that no matter what, it’s kind of being applied here where I’m in nonprofit and I’m still working in marketing, but keeping your community at the center is so important in those moments of highs and lows. It’s just, it’s the most important thing. It really is.

Your community’s always going to be there. And for example, in Pittsburgh Pirates and Sportsland, that was our core fan base that was there every game in the rain, sitting there as we lost or sitting there when it was sunny and we won. And there were a lot of different times where that community showed up no matter what. And no matter what we did, no matter what campaign we created, no matter what that game, that game held, whether it was a win or a loss, whatever that day held, that community was always there and we always spoke to them and we never forgot that they were there. No matter how far we were actually trying to expand our reach, we never forgot that community was there. And we do that at Breakthrough T1D2. And that’s really the biggest lesson that I think I’ve learned over the course of my career is to always center your community.

Bennie

So walking into the community today and you introduce yourself and you’re a part of an organization called Breakthrough. If you’re a mirror, what’s the reflection you get from the people you talk to? Are they looking at anticipation? Are they confused? Are they inspired?

Emily

Great question. It’s, like I said, I’m one of those 9.5 million people around the world who are living with type 1 diabetes. And 9.5 million people is certainly a lot. We are constantly working at the fact that that number is growing because we don’t want it to. And while that number, like I said, is vast, there are a lot of people out there who don’t know what type 1 diabetes is. They don’t know. And I was one of them too. I was certainly one of them. I look back on the moment a lot, what it was like to feel that diagnosis for the first time, obviously, and fear and confusion and all of those things. And to realize the devastating prevalence of the condition that I previously knew nothing about. We have to remember that when we say that type 1 diabetes is a condition that’s largely invisible. We wear devices, certainly you can see it, you can see some of them on Barbie or insulin pumps or our continuous glucose monitors that help us manage our condition. But the emotional and physical weight of this condition is largely invisible. And so when I explain a little bit about what we do and what we’re doing at Breakthrough 2 and D, there’s a lot of educational moments. It’s an opportunity to educate. Every time I speak to someone, every time I’m looking in that mirror and talking about what we’re doing and the great work that we’re moving forward. It’s an educational moment. It’s an opportunity for us to spread awareness. It’s an opportunity for us to educate. And that in itself is a blessing to be able to have a position that allows me to do that for everyone that’s impacted by type 1 diabetes. It’s a blessing to be able to do that.

Bennie

It’s incredible. And a question for you. Where do you seek your inspiration? Where do you refill, you know, refill your cup?

Emily

Man, I’m thinking on it because I think as I’ve gotten older and I’ve been exposed to more things in my life, I mean, I’m a mother now and I have a wonderful daughter. I also have a wonderful dog. I also have a wonderful family, wonderful friends, and I love seeing the world. My favorite thing to do is to take my camera out and take pictures of this world, whether a plant in my yard or it could be traveling across the world to see something and taking a photo of it and remembering it taking a photo of my child or taking a photo of my dog, like all of those things. And it’s funny, I’m looking at it, I’m looking at your question through the lens of my camera, as I say this, I think my source of inspiration has been ever evolving. And I think that’s what’s so cool about it. Those perspectives as we learn more and as we observe and as we absorb, I think changes over time.

You know, 10 years ago, I might’ve had a different answer, but today I think I’m going to say my child. think every time I look in her eyes and I see how she’s seeing the world, it helps me stay in perspective of newness, of wonder, of curiosity, of all of those amazing things and those amazing feelings that, you know, we see our children, in our children. That fills my cup.

Bennie

Yeah. Wow, that’s incredible. It not only answers that first question, but puts you in perspective and is another plus one validation of why you, my friend, are the Marketer of the Year. It’s incredible to kind of think about that. I started smiling when you were telling your stories and I thought about a moment that was really transformative for me and I didn’t know it at the time, right? I knew it was different. But they didn’t realize how important it was. I had a professor in school that in order to enter his class, you had to do 50 drawings of the single bridge in a park that was away from school, right? And you had to do there and sit down and just be like, okay, I can do a drawing of this bridge. But what do you get from that 30th drawing and the 40th drawing? And it forced you to kind of…Break through all the things that you thought you knew and you thought you saw and spend more time. And I love your approach because it’s the same opening of the aperture and giving yourself that freedom and the discipline to, you’re gonna sit and see something different and you’re gonna have it come to you, but you’re also gonna search for it at the same time.

Emily

That’s right. That’s exactly how I see it. I love that. What an incredible way to teach perspective. I love that. I might steal that. Sorry. It’s great.

Bennie

You need to. It was brilliant and insane all at the same time. As a 19-year-old, you’re like, want me to do what?

Emily

Yes. That’s great. Yeah.

Bennie

But as an adult, you look back and you’re like, wow, what a way to both embrace and appreciate perspective, but also to force us to seek alternatives, to challenge what we see and know.

Emily

Yes. I love that, challenging what we see and know that’s so important. That is so important. And it’s uncomfortable, right? Like a challenge, the challenge in that is uncomfortable. Seeking challenges or seeking change and accepting that, that’s certainly a place that’s uncomfortable. But discomfort or discomfort is where we grow the most.

Bennie

Right? Raw. It really is. So what advice do you have for our other nonprofit marketers? In marketing today, we always talk about storytelling. And we can see storytelling for caramel fizzy drinks and storytelling for financial products. But there’s something more about the meaning and the stories that we tell in cause-related marketing. So what advice would you have for those who are managing the challenging but you know, provocative and purposeful work of nonprofit marketing.

Emily

I heard there’s two pieces of advice that I that I absolutely want to lead with I’ll leave with the first one that I noted a little bit earlier But I want to say it again because it’s so important but keep the community at the center of everything you do I mean there’s going to be moments in this perfect purpose-driven marketing and this cause marketing where you want to scream from the rooftops about your mission and you want to scream from the rooftops about what you’re doing and That surround sound awareness and creating it. That’s all so important. Keep your audience intact

In every strategy you craft, word you write, campaign you launch, network you create, ask questions, listen, immerse yourself in those stories that you hear and never let it leave the foundation of your work. No matter who your primary or secondary audiences are, I mean, we’re talking technicalities here, but always remember that community that lives at the center of what you do. That’s number one. Number two would be empathy.

Lead with empathy. I think we as nonprofit marketers specifically have this innately, but never forgetting to lead with empathy everywhere. And not just in your campaigns, but those connections that you make. It’s so important to lead with empathy. Never forget that at the foundation of who you are. It lives at the foundation of a strong strategy. It’s an important soft skill, but when you lead with it, everything follows after that, naturally. And that’s so important.

Bennie

So listening, empathy, success, and impact. When you look back at the end of the year, what do you think you’ll be most proud about with your team and the work that you’re doing?

Emily

I think, man, there’s so many moments over these last couple of years. It really does feel like a, you know, a new chapter, if you will, but a continuation at the same time. And honestly, I think of all of the amazing things we’ve done, everything from the rebrand to Barbie to our awareness campaigns, our CT1D billboard and Times Square, like the amazing research, all of these things, these amazing things that are happening.

I think I’m most proud of just how we showed up. We never shied away. We never stopped. We paused when we needed to. We all know the value of a good pause when we’re thinking about our campaigns. But we showed up. Like our team is just always, always showing up. I mean, this is something that us at Breakthrough TMD, we live and breathe by. Like we are here for the Type 1 Diabetes community and it never changes. So much of this work is personal.

And none of this will change until there are cures. And honestly, I’m just really proud of how our team showed up in those moments that were hard, in those moments that were fun, in those moments that were meaningful.

Bennie

I can’t think of a better way to close out our episode, my friend. Showing up, if your goal is visibility and impact, the first thing you have to do is show up. And as you said, as a personal level, as a team level, through a mission level, you continue to lead, to show up, to impact the lives of all of us, really those who have T1D, those who have loved ones, those who don’t. in building a better world and doing it through the most dynamic, fun, and unexpected marketing, my friend. Thank you.

Emily

Right. Thank you, Bennie. Thanks again for having me on. It was such a joy to speak with you and truly thanks to you and the amazing, amazing folks at AMA for this honor of nonprofit marketer of the year. I can’t say thank you enough, but it’s a true, true honor, not only just for me, but even broader. Like I said, the team that just shows up breakthrough to you and D and everyone that lives with you and D around the world.

Bennie

Well, I couldn’t be prouder of you. And I want you to know you get the record for being the first podcast guest who has a toy. So this is good. And so I encourage you all to find out more and support. Learn more about T1D. Learn more about the work that’s going on with Breakthrough T1D and how you can help. I also encourage you to check out this collaboration with Mattel and you can pick up the doll anywhere where Barbies are sold. Thank you also for checking out the AMA and the work that we do to support marketers of all backgrounds, especially nonprofit. Thank you once again.