The 2017 Summer AMA Conference theme focuses on "Innovation and Sustainability through Marketing." Innovation is a centerpiece of ensuring a bright tomorrow, and its ties to marketing are undeniable. Summer AMA's broad track structure should allow scholars to submit rigorous and relevant work that examines the complex interplay between innovation and sustainability.
When and how do stock market returns predict the performance of new product success? Research indicates that stock markets can accurately predict which products will succeed under specific conditions.
Given the substantial investment of time, money, and firm resources spent chasing “likes” on Facebook, marketers are increasingly asking themselves, “What is the value of a Facebook fan?” New research published in the Journal of Marketing Research shows that turning “likes” into improved brand attitudes and increased purchasing requires more than just the click of a button.
Firms need to rigorously measure the ROI of their free extras. A more accurate picture can be obtained by considering costs and revenues from both initial purchases and subsequent retention and by calculating these for each amenity on a case-by-case basis
The ideal design of a product should be neither too similar nor too dissimilar to the average design in its segment or brand. Firms that are not ready for a full redesign can still improve their pricing and advertising strategies based on knowledge of how product designs influence consumers’ perceptions.
2017 AMA Fellows NamedThe American Marketing Association is pleased to announce the selection of four extraordinary scholars to be inducted as AMA Fellows: Ajay Kohli, V. Kumar, John Lynch, and Christine Moorman. The new Fellows will be honored at Winter AMA 2017 in Orlando on February 17, 2017 at a special reception.
Anticipation of greater variety in a future consumption experience can not only influence how much consumers enjoy that future experience but also plays a role in how much they enjoy and are satiated by their present experiences.
The AMA conference proceedings archives have been updated with the most recent publication. Digital proceedings dating back to August 2004 are available to AMA members. The archive is updated three times a year with new proceedings being added approximately six months after the conference was held.
The American Marketing Association (AMA) is pleased to announce the appointment of Dr. David W. Stewart as Vice President of Publications (Journals) for a three-year term beginning July 1, 2017. Dave is currently President's Professor of Marketing and Business Law at Loyola Marymount University and Editor-in-Chief of the Journal of Public Policy and Marketing.
Marketers increasingly rely on customer data for important decisions, yet they have little insight into the potential pitfalls of collecting such data or how to prevent them. New research from the Journal of Marketing helps marketers get a better handle on their data and analytics initiaves.
The 2016 Marketing Research Productivity Lists tracking top individual and institutional contributors to the premier journals are now available. For the second year, V. Kumar of Georgia State University topped both the Author Productivity in the Premier AMA Journals and the Author Productivity in the Premier Marketing Journals.
The American Marketing Association mourns the passing of Robert J. Lavidge just two weeks shy of his 95th birthday. Lavidge was a leader in the field as head of the firm, Elrick & Lavidge. He served as president of the AMA Board of Directors from 1966-67 and founding chair of the AMA Foundation.
The 2017 Winter AMA Conference offers attendees specialized pre-conference programming for guided learning on creating impactful consumer behavior resaerch or improving causal inference through field experiments and observational data as well as specialized resarch focused symposia on topics like retail and pricing or organizational frontlines.
Vanitha Swaminathan is the Thomas Marshall Professor of Marketing at the University of Pittsburgh and will serve as President of the AMA Academic Council from July 1, 2019 to June 30, 2020. Her research interests focus generally on brand strategy and consumer-brand relationships.
The AEF Visiting Professor Program is seeking applicants for its 2017 Program. The VPP is a seven-day fellowship for professors of advertising, marketing, communications and the liberal arts. It allows professors and industry to develop a mutually beneficial relationship and to share research. The VPP gives professors a greater understanding of the industry while host companies have an opportunity to develop closer ties to academia.
The way information about an innovation is presented can have a substantial impact on new product success. Research shows that ‘gamifying’ innovation information increases new product adoption by increasing customer curiosity about the innovation and perceived relative advantage of the innovation.
Uber gave its first ever endorsement of a political candidate and a panel of politically diverse business professors graded the endorsement as a C given it seems to be a self-serving act. Companies endorsing candidates should consider whether the move will be interpreted as self-serving or affirming values.
The AMA-Sheth Foundation Doctoral Consortium is a premier event that holds a special place in the life and history of our discipline. The AMA Academic Council is seeking hosts for the 2019 event.
Defaults are increasingly common—and controversial. Critics argue that default-setters should disclose how defaults are intended to influence choices.
Consumers may make irrational decisions when paying off their credit card balances. Although it may not appear to be as motivating as debt snowball, borrowers must prioritize their debt payment based on the interest rates, irrespective of the size of the balances. Current public policy interventions apparently have no (or an adverse) effect on credit card debt repayment.
While many consultants and researchers offer tools to creating successful partnership, statistically, partnerships are more likely to fail than succeed. Sandy Jap offers new perspectives based on the research from her recent book "Partnering with the Frenemy."
The AMA-Sheth Foundation Doctoral Consortium archives lists the over 4,000 doctoral fellows who have attended the consortium since its inception in 1966. The invite-only consortium brings students together a faculty with diverse expertise and knowledge and offers an incredible opportunity to build long-lasting professional relationships. The AMA-Sheth Foundation Doctoral Consortium has provided a unique experience for top doctoral students from across the Marketing discipline. The invite-only consortium brings students together with faculty who have diverse expertise and methodological backgrounds. It offers an incredible opportunity to build long-lasting professional relationships.
Smaller-than-expected benefit can lead consumers to feel less appreciated than receiving no financial benefit.
Father of Modern Marketing Philip Kotler Talks ‘Wow’ Moments, Brand Activism with Russ Klein during a visit to the AMA Support Center in Chicago.
The American Marketing Association is pleased to announce the selection of four extraordinary scholars to be inducted as AMA Fellows. The new Fellows will be honored at Winter AMA 2016 in Las Vegas on February 26, 2016 at a special reception.
Since 2003, the AMA and AMA Foundation have awarded more than 60 scholarships/grants to students and professors from underrepresented backgrounds in the marketing profession.
Marketing is still a great profession with strong salaries and benefits. The AMA Doctoral Student SIG released the newest Who Went Where Report at the 2016 Summer AMA Conference in Atlanta Georgia. See survey responses from the newest cohort of faculty.
Anne M. O’Leary-Kelly, Senior Associate Dean at the Sam M. Walton College of Business at University of Arkansas offers her thoughts on Julie Ozanne and Brennan Davis' column, "Making Research in Business Have More Impact: A Relational Engagement Approach" and offers insights as an administrator navigating AACSB's new focus on scholarly impact.
Jerome D. Williams, Executive Vice Chancellor and Provost at Rutgers University - Newark, offers a response to the recent column, "Making Research in Business Have More Impact: A Relational Engagement Approach" and offers his own insights regarding how scholarly impact may be measured by those both inside and outside of the academy.
Authors Julie Ozanne and Brennan Davis discuss the disconnect between academic research and its impact on society. They explore the benefits of the "Relational Engagement Approach" and highlight three direct outputs of this process that are mutually beneficial for both researchers and end users: productive interactions, enhanced capacities, and improved social networks.
As home to four leading journals within the Marketing discipline, the AMA honors numerous authors each year for contributinons to the discipline, whether broad or specialized. The AMA Journal editors presented 8 awards at this year's Summer AMA Awards Luncheon.
Michel Wedel, the Pepsico Chaired Professor of Consumer Science at the Robert H. Smith School of Business and a distinguished professor at the University of Maryland, honored for contributions in the field of marketing research by the American Marketing Association and the American Marketing Association Foundation.
José Antonio Rosa, a professor and dean’s fellow in marketing at Iowa State University, has been named the recipient of the Williams-Qualls-Spratlen (WQS) Award Multicultural Mentoring Award of Excellence.
The American Marketing Association and the American Marketing Association Foundation (AMAF), announced the six recipients of its annual Valuing Diversity PhD Scholarships and named three winners of the Valuing Diversity New Faculty Research Grant.
Oliver J. Rutz and Randolph E. Bucklin received the 2016 William F. O'Dell Award. Their research "contributed to marketing practice by highlighting the different role played by generic and branded keywords in paid search campaigns and by empirically demonstrating the importance of not relying solely upon easy-to-use “last-click” metrics."
Marketing managers can use our product design scale to (1) disclose customers’ perceptions of the product design of their current and future products (e.g., testing prototypes during new product development); (2) evaluate the impact of the product design on customers’ purchase behavior in terms of willingness-to-pay, purchase intention, brand attitude, and word-of-mouth; (3) use this information on investment decisions on product design issues. While we do not know for sure, we believe that at least the market research institute employs our scale to test its clients’ product design.
Marketing managers must recognize both the benefits and costs of big data and resulting targeting practices. If we know that women between the ages of 25 and 45, who are also African American and single mothers, tend to buy our products, does that tell us anything about the impact on their lives? For example, if such women regularly buy fast foods for their families, is this a consequence of satisfaction or lack of options? Some managers might not care, but long term relationships that serve the purposes of both parties must explore consumers’ larger desires, aspirations, and consequences of their choices. Big data is a start … getting to truly understand the underlying rationales is a necessity.
There is an implied belief that local brands are purchased only because of lower prices or because of some patriotic appeal. Hopefully, marketing managers can understand from this research that the identity connection and identity meanings that local brands project are the strongest predictor of local relative to global brand purchases. These identity meanings are not the same as “national” identity meanings and can encompass much more than nationalism. Local brand managers should strive to develop a range of identity connections and meanings beyond “buy local” appeals
Eye tracking data has become increasingly available to market researchers. The authors were interested in exploring ways to leverage these data to better understand and quantify consumer preferences. Marketing managers may use these findings to extract more and better information from preference measurement surveys.This will enable them to measure preferences more accurately and/or to use shorter and more efficient questionnaires
Ya You, Gautham Vadakkepatt, and Amit Joshi Received the 2015 MSI/Root Award. Their research identified aggregate effects of eWOM and delineates the product categories, industry conditions, etc that drives the impact of social media on sales.
A forthcoming Journal of Marketing paper provides an exceptional framework to guide a firm in using customer l to enhance firm value. It’s a framework for heroic marketing, if you will.
Customer engagement is a hot topic for both practitioners and researchers. The rising number of touchpoints between consumers and companies as well among consumers.offer tremendous benefit for both sides.
The AMA Journals have numerous articles discussing how characteristics of warning message design influence customer beliefs, attitudes, and behaviors. Managers can use information to improve warning message design.
Rebecca Hamilton has been creating some exciting waves in the world of consumer research. In July, she spoke with MSI Executive Director and AMA Fellow, Kay Lemon regarding her research int in consumer decision making and offered five tips for marketers.
Ray Fisk was honored as the first recipient of the SIG Leadership Award at the 2016 Summer AMA in Atlanta. Ray offers some thoughts and insights regarding the SERVSIG's past successes and future potential.
Nominations for the 2017 American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award are now being sought. The award honors marketing scholars for distinguished service and contributions in marketing.
Steven Cook, CMO.com Contributing Editor, spoke with Rob Malcolm and Kim Whitler about their Executive Jam Session presentations at Summer AMA in Atlanta.
Is there a singular type of CMO in the C-suite? A single set of tasks for a CMO? Kim Whitler, assistant professor of marketing at University of Virginia, broke down five common CMO myths at the 2016 Summer AMA Conference.
AMA journals rank among the top publications in marketing, according to the Thomson Reuters 2016 Journal Citation Reports which include impact factors for the year 2015.
Long-time AMA Member, Jan Heide was named a favorite business school professor teaching MBAs by Poets & Quants. Heide is has been honored with the AMA's Maynard Award and twice with the Stern Award for his research.
Kim Whitler, University of Virginia Assistant Professor of Marketing, interviews 2016 Summer AMA chair Neil Morgan about changes to the conference and AMA's Intellectual Agenda.
Since 2003, the AMA and AMA Foundation have awarded more than 60 scholarships/grants to students and professors from underrepresented backgrounds in the marketing profession.
If a singular brand message can lead the way, Popeyes' global brand officer says consumers and other stakeholders will follow.
Nine AMA Academic SIGs presented annual awards and honors to leading senior and emerging scholars at the 2016 Summer AMA Conference. Check the full list of honorees.
VIDEO: Jag Sheth talks to the AMA about what companies are getting right and what they may be missing as it related to the evolution of consumer behavior.
Instead of using social media as a megaphone, Enjoy Life Foods' CMO says the company has found success creating a social platform and allowing the consumer to set engagement terms.
Finding a marketing or business insight takes immersion in data, an active human mind and proper context.
Recent research reveals a few special things about my interaction at a local repair shop that led to an immediate jump in my loyalty.
A lenient return policy may help retail stores increase sales and reduece returns, according to a new study from the Journal of Retailing.
Rajdeep Grewal, Editor-in-Chief of Journal of Marketing Research, offers insight for authors looking to publish at JMR and discusses the challenges of navigating the peer-review process.
Kinetic material produces a lively atmosphere that energizes consumers, which in turn leads them to perceive the product as new and exciting.
Product category names—think smartphone, potato chip and bicycle—are vital to effective marketing. Babson Professor Ross Petty offers advice regarding the development and use of product category names as well as some related public policy issues.
Check out this quick list of ten tips for navigating the academic job market from leading marketing faculty who attended the 2016 AMA-Sheth Foundation Doctoral Consortium.
Anders Gustaffson is one of two new members of the AMA Academic Council for the 2016-17 year. A professor of business administration at Karlstad Business School, Gustafsson was born and raised in Sweden. He has been quite in engaged with the European Marketing Academy (EMAC) as well as the Frontiers in Service Conference.
Koen Pauwels is Professor of Marketing at Ozyegin University. Pauwels received his PhD from UCLA. After leaving UCLA, he joined the faculty at the Tuck School of Business at Dartmouth and eventually became a tenured associate professor and started the Marketing Dynamics conference. He joined the Academic Council in July 2016
A case is made for the need to use multiple methods in research in order to best answer the complex problems marketing resaerchers hope to solve.
Finding the right journal for any research is an incredible challenge that all scholars must face at some point in their career (if not many points). Various factors play in to the final decision of where to submit one's work. The folks at SciDev.Net offered some interesting perspectives and quick bulleted strategies for targeted the "right" journal for publishing one's research.
Poets and Quants recently noted that a surprisingly high number of MBAs are avoiding the traditional management or consulting tracks and starting their own companies.
Marketing legends and AMA Fellows, Philip Kotler and Jag Sheth kicked off the 2016 AMA-Sheth Foundation Doctoral Consortium with a panel also featuring David Reibstein and Valarie Zeithaml. The consortium, designed to help top PhD students make the transition into a successful faculty career, included over 100 invited doctoral fellows and 90 faculty members.
Manuscripts are being solicited for an upcoming special issue of Journal of Public Policy & Marketing devoted to environmentalism and sustainability.
Professor Ronald Hill discusses the problems of poverty, homelessness, and lack of access to resources through the lens of the marketer. "Getting the right products to the right people at the right time is our claim to fame. Now we can do it for society and the marketplace!"
A recent paper discusses consumer responses to different strategic dimensions of a cobranding arrangement.
The AMA announces Raymond P. Fisk as the recipient of the inaugural SIG Leadership Award. Dr. Fisk is founder of the Services Marketing SIG (SERVSIG) and the SERVSIG International Conference among other activities.
New research from Journal of Marketing examines a new super-breed of unhappy customers, appropriately calling them “brand saboteurs.”
The Marketing Science Institute featured four articles from the Journal of Marketing and three articles from the Journal of Marketing Research in their most recent curation email. The AMA congratulates the authors of all featured articles.
In the past decade, design has gone from a company activity to a strategic priority and a source of competitive advantage.
Brennan Davis has been selected as the 2016 MASSIG Emerging Scholar. In addition to chairing the 2016 Marketing & Public Policy Conference with Beth Vallen, Davis is engaged with the Transformative Consumer Research conference.
A distinguished marketing professor in the area of Services Research and founder of the SERVSIG, Ray Fisk was recently named the inaugural SIG Leadership Award recipient.
With campuses still feeling student and alumni pressure to become more diverse, the Chronicle of Higher Education recently featured an article offering suggestions for University administrators.
Rajdeep Grewal and Kapil Tuli have been named the 2016 Mahajan and Varadarajan award winners respectively. They will be presented their awards in August at Summer AMA 2016 in Atlanta.
Leonard Berry is the University Distinguished Professor at Texas A&M University. He coined the phrase "Relationship Marketing" in 1983 and is a leader in Services Marketing.
A. “Parsu” Parasuraman is Professor & Holder of The James W. McLamore Chair in the marketing department at the University of Miami. He was inducted as an AMA Fellow in February 2016.
Nearly all companies solicit some type of feedback from their customers about their product and service experiences.
Approximately one in every ten US employee works in sales, interacting either with a business or a consumer customer (in about equal proportion). With business customers, these employees are the face of the company, the key creator of its brand(s). With consumer customers, they add value to advertising, sales promotion and word of mouth in developing their company’s brands’ reputation. Given the high importance of brand image to companies, salespeople are extremely valuable. With both customer types, salespeople not only enable sales but also develop relationships, manage complaints, negotiate prices, and augment services. Thus, academic researchers have sought to discover ways to enable salespeople to become more effective.
The articles’ insights shed light on how the roles of food and food marketing initiatives impact consumer behavior, and how various nutrition labeling strategies currently are adopted by many food marketers.
V. Kumar, Editor-in-Chief of the Journal of Marketing, sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact and theory as well as scholarly publishing in general.
Ronald Paul Hill and Kelly D. Martin have been voted as the recipients of the 2016 Thomas C. Kinnear/Journal of Public Policy & Marketing Award for their article “Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective”
How important is the quality of the raw idea to new product success?
Many companies are increasing the role customers play in the production of goods and services.
We have every reason to expect that corporate sustainability initiatives will continue to increase.
Premium product line extensions lead to brand perception changes.
New research from the Journal of Marketing shows how consumers respond to innovation series installments such as sequels, updates and upgrades.
New research from the Journal of Marketing indicates that firm-generated content on social media has a positive impact on consumer buying habits.
Research from the Journal of Public Policy and Marketing explores how social factors impact business decisions of low-income entrepreneurs.
How marketers can have fun with video to increase consumer choice and willingness to pay.
Companies with loyalty-building strategies should be weary of entering a complicated “loyalty-discount cycle.”
New research from the Journal of Marketing reinforces the necessity for visible sincerity when it comes to corporate social responsibility.
New research from the Journal of Marketing shows that internal relationships among employees and managers determines sales performance.
A recent study from the Journal of Marketing examined the predictive power of searched keywords, giving insight into how marketers can better measure, analyze and apply big data to their efforts.
A new study from the Journal of Marketing Research shows how car recalls can also affect competing brands.
Corporate gift giving can carry risks and managers will need to be careful of trivializing customers with cheap gifts.
A recent paper discusses the strategic implications for purchasing marketing assets such as products and brands.
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. De Jong have been selected as the recipients of the annual Paul E. Green Award for their article A Bounded Rationality Model of Information Search and Choice in Preference Measurement
Almost everyone rely on Google’s eponymous search results. It’s easy to embrace the service but recent articles question the benefits for marketers.
Increasing connectivity and diversity has led to a need for research to better understand the global marketplace.
Leigh McAlister is the Ed and Molly Smith Chair in Business Administration at the University of Texas - Austin. She served as Executive Director of the Marketing Science Institute
Lauren Beitelspacher, Andrea Morales, and Carey K. Morewedge were included in Poets & Quants' 2016 Honor Roll featuring 40 Outstanding MBA Professors under 40.
Call for Papers Deadline: March 1, 2017 | Journal of Public Policy & Marketing's Special Issue on Anti-Consumption.
Retailers have had to exploit the resources at their disposal to offer strategies that provide unique customer benefits.
David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM) sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JPPM as well as scholarly publishing and the peer-review process in general.
From a conventional marketing perspective, firms are able to create a new market by satisfying an unmet consumer need or by developing an innovation that is inherently better or more advanced than existing alternatives
Worldwide over 3.6 billion people are deeply engaged with their smartphones. Almost 75% of Facebook’s and 70% of Twitter’s advertising revenues now come from mobile platforms. Mobile technologies have enabled consumers to discover, research, engage, and purchase products anytime, anywhere.
This collection features four recent articles from Journal of Marketing that provide valuable insights into factors that exert this kind of contextual and perceptual influence at the store level, the product category level, and the brand level.
As scholars and practitioners alike continue to leverage industry research, the AMA’s four scholarly journals have garnered media attention outside of the academic community. The following highlights research articles that have received press mentions in publications including TIME, Fast Company, Fortune, The Atlantic and more.
The management of quality is a critical component of business strategy. It is a key force leading to the creation of delighted customers, firm profitability, and the economic growth of nations. Unfortunately, quality is also a complex and multi-faceted concept that is often viewed differently by engineers and marketers.
The fall 2014 issue of the Journal of Public Policy & Marketing contains a special section of “insider look” essays that document a little-known but important initiative: infusing marketing knowledge into the operations of the U.S. Federal Trade Commission (FTC).
Branding continues to be a high-priority topic for academics and practitioners alike. Even in an increasingly digitally connected world, consumers still seek and value brands, and marketers still make significant investments in brand development and management. Not surprisingly, this interest in branding is reflected in a collection of six recent articles in the Journal of Marketing.
Which promotions will have their intended effects on consumers, and which will backfire? Recent research demonstrates that consumer perceptions are quite malleable and that even seemingly small changes to the framing of a promotion can impact consumers’ interest. Four recent papers from the Journal of Marketing Research reveal framing effects on consumer promotions.
In the last five years, however, researchers in marketing management and consumer behavior have begun to consider sustainability issues from a marketing perspective.
The fundamental question in the management field is why some firms outperform others. Today, the “dynamic capabilities” framework is the dominant theoretical perspective for explaining how firms achieve and sustain competitive advantage. International marketing scholars have employed this framework to unlock the riddles that lie behind competitive advantage in global markets.
This essay summarizes some key findings from recent papers in Journal of Marketing on the topic of social media and networks and their implications for managerial practice.
Thanks to accelerating globalization trends, intensifying competition and increasing market integration, exporting has become one of the fastest-growing areas of world economic activity. Exporting is the first step in a firm’s internationalization process and as such, it requires fewer resources, involves less risk and has greater flexibility compared with other more advanced foreign market entry modes, such as wholly owned foreign production.
Doctoral candidates and graduates in the marketing discipline who were on the job market during most recent hiring season (i.e. Summer AMA 2015) are asked to fill out the Annual AMA DocSIG Who Went Where? Survey.
Numerous SIGs also organized special sessions that were scheduled throughout the conference programming making it easier for members of multiple SIGs to attend numerous SIG special sessions. SIG leaders provided synopses of the session and the AMA staff has curated this information for members of the academic community.
Profiles from the Academy: Sarang Sunder
Sarang Sunder is currently an Assistant Professor at Texas Christian University. His dissertation, Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry, received the 2015 John A. Howard/AMA Doctoral Dissertation Award.
Richard Staelin is the Edward and Rose Donnell Professor of Business Administration at The Fuqua School of Business, Duke University as well as an American Marketing Association Fellow. He served as Associate Dean for Faculty Affairs at The Fuqua School as well as a term as Executive Director of Marketing Science Institute in Cambridge, Massachusetts.
The AMA Sales SIG is pleased to announce that Dr. Eli Jones has been named the recipient of the Lifetime Achievement Award for 2016.
A study of 39 independent samples shows that customer participation in new product development is not always beneficial and its impact depends on company, market, and customer characteristics.
Research from the Journal of Marketing explores if and when corporate social responsibility impacts the job performance of customer-facing employees.
Researchers have acknowledged that consumers with a disposition that tends toward overindulgence rather than restraint are more susceptible to health- and debt-related hardships.
Graphic labels appeal to a broader audience and are equally effective as numerical labels.
Recent trends in popular press have suggested Chief Marketing Officers (CMOs) in top management team is unnecessary. But is that the truth?