Father of Modern Marketing Philip Kotler Talks ‘Wow’ Moments, Brand Activism with Russ Klein during a visit to the AMA Support Center in Chicago.
Michel Wedel, the Pepsico Chaired Professor of Consumer Science at the Robert H. Smith School of Business and a distinguished professor at the University of Maryland, honored for contributions in the field of marketing research by the American Marketing Association and the American Marketing Association Foundation.
Anne M. O’Leary-Kelly, Senior Associate Dean at the Sam M. Walton College of Business at University of Arkansas offers her thoughts on Julie Ozanne and Brennan Davis' column, "Making Research in Business Have More Impact: A Relational Engagement Approach" and offers insights as an administrator navigating AACSB's new focus on scholarly impact.
Jerome D. Williams, Executive Vice Chancellor and Provost at Rutgers University - Newark, offers a response to the recent column, "Making Research in Business Have More Impact: A Relational Engagement Approach" and offers his own insights regarding how scholarly impact may be measured by those both inside and outside of the academy.
José Antonio Rosa, a professor and dean’s fellow in marketing at Iowa State University, has been named the recipient of the Williams-Qualls-Spratlen (WQS) Award Multicultural Mentoring Award of Excellence.
The American Marketing Association and the American Marketing Association Foundation (AMAF), announced the six recipients of its annual Valuing Diversity PhD Scholarships and named three winners of the Valuing Diversity New Faculty Research Grant.
Oliver J. Rutz and Randolph E. Bucklin received the 2016 William F. O'Dell Award. Their research "contributed to marketing practice by highlighting the different role played by generic and branded keywords in paid search campaigns and by empirically demonstrating the importance of not relying solely upon easy-to-use “last-click” metrics."
As home to four leading journals within the Marketing discipline, the AMA honors numerous authors each year for contributinons to the discipline, whether broad or specialized. The AMA Journal editors presented 8 awards at this year's Summer AMA Awards Luncheon.
The AMA Journals have numerous articles discussing how characteristics of warning message design influence customer beliefs, attitudes, and behaviors. Managers can use information to improve warning message design.
A forthcoming Journal of Marketing paper provides an exceptional framework to guide a firm in using customer l to enhance firm value. It’s a framework for heroic marketing, if you will.
Ray Fisk was honored as the first recipient of the SIG Leadership Award at the 2016 Summer AMA in Atlanta. Ray offers some thoughts and insights regarding the SERVSIG's past successes and future potential.
Nominations for the 2017 American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award are now being sought. The award honors marketing scholars for distinguished service and contributions in marketing.
Rebecca Hamilton has been creating some exciting waves in the world of consumer research. In July, she spoke with MSI Executive Director and AMA Fellow, Kay Lemon regarding her research int in consumer decision making and offered five tips for marketers.
Steven Cook, CMO.com Contributing Editor, spoke with Rob Malcolm and Kim Whitler about their Executive Jam Session presentations at Summer AMA in Atlanta.
AMA journals rank among the top publications in marketing, according to the Thomson Reuters 2016 Journal Citation Reports which include impact factors for the year 2015.
Long-time AMA Member, Jan Heide was named a favorite business school professor teaching MBAs by Poets & Quants. Heide is has been honored with the AMA's Maynard Award and twice with the Stern Award for his research.
Kim Whitler, University of Virginia Assistant Professor of Marketing, interviews 2016 Summer AMA chair Neil Morgan about changes to the conference and AMA's Intellectual Agenda.
Nine AMA Academic SIGs presented annual awards and honors to leading senior and emerging scholars at the 2016 Summer AMA Conference. Check the full list of honorees.
Instead of using social media as a megaphone, Enjoy Life Foods' CMO says the company has found success creating a social platform and allowing the consumer to set engagement terms.
Finding a marketing or business insight takes immersion in data, an active human mind and proper context.
Marketing is still a great profession with strong salaries and benefits. The AMA Doctoral Student SIG released the newest Who Went Where Report at the 2016 Summer AMA Conference in Atlanta Georgia. See survey responses from the newest cohort of faculty.
If a singular brand message can lead the way, Popeyes' global brand officer says consumers and other stakeholders will follow.
Is there a singular type of CMO in the C-suite? A single set of tasks for a CMO? Kim Whitler, assistant professor of marketing at University of Virginia, broke down five common CMO myths at the 2016 Summer AMA Conference.
VIDEO: Jag Sheth talks to the AMA about what companies are getting right and what they may be missing as it related to the evolution of consumer behavior.
Marketing managers can use our product design scale to (1) disclose customers’ perceptions of the product design of their current and future products (e.g., testing prototypes during new product development); (2) evaluate the impact of the product design on customers’ purchase behavior in terms of willingness-to-pay, purchase intention, brand attitude, and word-of-mouth; (3) use this information on investment decisions on product design issues. While we do not know for sure, we believe that at least the market research institute employs our scale to test its clients’ product design.
Ya You, Gautham Vadakkepatt, and Amit Joshi Received the 2015 MSI/Root Award. Their research identified aggregate effects of eWOM and delineates the product categories, industry conditions, etc that drives the impact of social media on sales.
Eye tracking data has become increasingly available to market researchers. The authors were interested in exploring ways to leverage these data to better understand and quantify consumer preferences. Marketing managers may use these findings to extract more and better information from preference measurement surveys.This will enable them to measure preferences more accurately and/or to use shorter and more efficient questionnaires
There is an implied belief that local brands are purchased only because of lower prices or because of some patriotic appeal. Hopefully, marketing managers can understand from this research that the identity connection and identity meanings that local brands project are the strongest predictor of local relative to global brand purchases. These identity meanings are not the same as “national” identity meanings and can encompass much more than nationalism. Local brand managers should strive to develop a range of identity connections and meanings beyond “buy local” appeals
Recent research reveals a few special things about my interaction at a local repair shop that led to an immediate jump in my loyalty.
Since 2003, the AMA and AMA Foundation have awarded more than 60 scholarships/grants to students and professors from underrepresented backgrounds in the marketing profession.
Marketing managers must recognize both the benefits and costs of big data and resulting targeting practices. If we know that women between the ages of 25 and 45, who are also African American and single mothers, tend to buy our products, does that tell us anything about the impact on their lives? For example, if such women regularly buy fast foods for their families, is this a consequence of satisfaction or lack of options? Some managers might not care, but long term relationships that serve the purposes of both parties must explore consumers’ larger desires, aspirations, and consequences of their choices. Big data is a start … getting to truly understand the underlying rationales is a necessity.
Authors Julie Ozanne and Brennan Davis discuss the disconnect between academic research and its impact on society. They explore the benefits of the "Relational Engagement Approach" and highlight three direct outputs of this process that are mutually beneficial for both researchers and end users: productive interactions, enhanced capacities, and improved social networks.
Rajdeep Grewal, Editor-in-Chief of Journal of Marketing Research, offers insight for authors looking to publish at JMR and discusses the challenges of navigating the peer-review process.
Check out this quick list of ten tips for navigating the academic job market from leading marketing faculty who attended the 2016 AMA-Sheth Foundation Doctoral Consortium.
Anders Gustaffson is one of two new members of the AMA Academic Council for the 2016-17 year. A professor of business administration at Karlstad Business School, Gustafsson was born and raised in Sweden. He has been quite in engaged with the European Marketing Academy (EMAC) as well as the Frontiers in Service Conference.
Koen Pauwels is Professor of Marketing at Ozyegin University. Pauwels received his PhD from UCLA. After leaving UCLA, he joined the faculty at the Tuck School of Business at Dartmouth and eventually became a tenured associate professor and started the Marketing Dynamics conference. He joined the Academic Council in July 2016
Finding the right journal for any research is an incredible challenge that all scholars must face at some point in their career (if not many points). Various factors play in to the final decision of where to submit one's work. The folks at SciDev.Net offered some interesting perspectives and quick bulleted strategies for targeted the "right" journal for publishing one's research.
While many consultants and researchers offer tools to creating successful partnership, statistically, partnerships are more likely to fail than succeed. Sandy Jap offers new perspectives based on the research from her recent book "Partnering with the Frenemy."
A case is made for the need to use multiple methods in research in order to best answer the complex problems marketing resaerchers hope to solve.
A lenient return policy may help retail stores increase sales and reduece returns, according to a new study from the Journal of Retailing.
Poets and Quants recently noted that a surprisingly high number of MBAs are avoiding the traditional management or consulting tracks and starting their own companies.
Product category names—think smartphone, potato chip and bicycle—are vital to effective marketing. Babson Professor Ross Petty offers advice regarding the development and use of product category names as well as some related public policy issues.
Customer engagement is a hot topic for both practitioners and researchers. The rising number of touchpoints between consumers and companies as well among consumers.offer tremendous benefit for both sides.
Professor Ronald Hill discusses the problems of poverty, homelessness, and lack of access to resources through the lens of the marketer. "Getting the right products to the right people at the right time is our claim to fame. Now we can do it for society and the marketplace!"
A recent paper discusses consumer responses to different strategic dimensions of a cobranding arrangement.
Marketing legends and AMA Fellows, Philip Kotler and Jag Sheth kicked off the 2016 AMA-Sheth Foundation Doctoral Consortium with a panel also featuring David Reibstein and Valarie Zeithaml. The consortium, designed to help top PhD students make the transition into a successful faculty career, included over 100 invited doctoral fellows and 90 faculty members.
The AMA announces Raymond P. Fisk as the recipient of the inaugural SIG Leadership Award. Dr. Fisk is founder of the Services Marketing SIG (SERVSIG) and the SERVSIG International Conference among other activities.
New research from Journal of Marketing examines a new super-breed of unhappy customers, appropriately calling them “brand saboteurs.”
In the past decade, design has gone from a company activity to a strategic priority and a source of competitive advantage.
With campuses still feeling student and alumni pressure to become more diverse, the Chronicle of Higher Education recently featured an article offering suggestions for University administrators.
Rajdeep Grewal and Kapil Tuli have been named the 2016 Mahajan and Varadarajan award winners respectively. They will be presented their awards in August at Summer AMA 2016 in Atlanta.
Brennan Davis has been selected as the 2016 MASSIG Emerging Scholar. In addition to chairing the 2016 Marketing & Public Policy Conference with Beth Vallen, Davis is engaged with the Transformative Consumer Research conference.
The Marketing Science Institute featured four articles from the Journal of Marketing and three articles from the Journal of Marketing Research in their most recent curation email. The AMA congratulates the authors of all featured articles.
A distinguished marketing professor in the area of Services Research and founder of the SERVSIG, Ray Fisk was recently named the inaugural SIG Leadership Award recipient.
Nearly all companies solicit some type of feedback from their customers about their product and service experiences.
Manuscripts are being solicited for an upcoming special issue of Journal of Public Policy & Marketing devoted to environmentalism and sustainability.
Ronald Paul Hill and Kelly D. Martin have been voted as the recipients of the 2016 Thomas C. Kinnear/Journal of Public Policy & Marketing Award for their article “Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective”
We have every reason to expect that corporate sustainability initiatives will continue to increase.
V. Kumar, Editor-in-Chief of the Journal of Marketing, sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact and theory as well as scholarly publishing in general.
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. De Jong have been selected as the recipients of the annual Paul E. Green Award for their article A Bounded Rationality Model of Information Search and Choice in Preference Measurement
Almost everyone rely on Google’s eponymous search results. It’s easy to embrace the service but recent articles question the benefits for marketers.
A recent paper discusses the strategic implications for purchasing marketing assets such as products and brands.
Since 2003, the AMA and AMA Foundation have awarded more than 60 scholarships/grants to students and professors from underrepresented backgrounds in the marketing profession.
A. “Parsu” Parasuraman is Professor & Holder of The James W. McLamore Chair in the marketing department at the University of Miami. He was inducted as an AMA Fellow in February 2016.
Leonard Berry is the University Distinguished Professor at Texas A&M University. He coined the phrase "Relationship Marketing" in 1983 and is a leader in Services Marketing.
Leigh McAlister is the Ed and Molly Smith Chair in Business Administration at the University of Texas - Austin. She served as Executive Director of the Marketing Science Institute
Lauren Beitelspacher, Andrea Morales, and Carey K. Morewedge were included in Poets & Quants' 2016 Honor Roll featuring 40 Outstanding MBA Professors under 40.
Call for Papers Deadline: March 1, 2017 | Journal of Public Policy & Marketing's Special Issue on Anti-Consumption.
Doctoral candidates and graduates in the marketing discipline who were on the job market during most recent hiring season (i.e. Summer AMA 2015) are asked to fill out the Annual AMA DocSIG Who Went Where? Survey.
Numerous SIGs also organized special sessions that were scheduled throughout the conference programming making it easier for members of multiple SIGs to attend numerous SIG special sessions. SIG leaders provided synopses of the session and the AMA staff has curated this information for members of the academic community.
Many companies are increasing the role customers play in the production of goods and services.
Profiles from the Academy: Sarang Sunder
Sarang Sunder is currently an Assistant Professor at Texas Christian University. His dissertation, Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry, received the 2015 John A. Howard/AMA Doctoral Dissertation Award.
David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM) sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JPPM as well as scholarly publishing and the peer-review process in general.
The AMA Sales SIG is pleased to announce that Dr. Eli Jones has been named the recipient of the Lifetime Achievement Award for 2016.
How important is the quality of the raw idea to new product success?
Approximately one in every ten US employee works in sales, interacting either with a business or a consumer customer (in about equal proportion). With business customers, these employees are the face of the company, the key creator of its brand(s). With consumer customers, they add value to advertising, sales promotion and word of mouth in developing their company’s brands’ reputation. Given the high importance of brand image to companies, salespeople are extremely valuable. With both customer types, salespeople not only enable sales but also develop relationships, manage complaints, negotiate prices, and augment services. Thus, academic researchers have sought to discover ways to enable salespeople to become more effective.
A study of 39 independent samples shows that customer participation in new product development is not always beneficial and its impact depends on company, market, and customer characteristics.
New research from the Journal of Marketing reinforces the necessity for visible sincerity when it comes to corporate social responsibility.
New research from the Journal of Marketing indicates that firm-generated content on social media has a positive impact on consumer buying habits.
Richard Staelin is the Edward and Rose Donnell Professor of Business Administration at The Fuqua School of Business, Duke University as well as an American Marketing Association Fellow. He served as Associate Dean for Faculty Affairs at The Fuqua School as well as a term as Executive Director of Marketing Science Institute in Cambridge, Massachusetts.
New research from the Journal of Marketing shows how consumers respond to innovation series installments such as sequels, updates and upgrades.
The American Marketing Association is pleased to announce the selection of four extraordinary scholars to be inducted as AMA Fellows. The new Fellows will be honored at Winter AMA 2016 in Las Vegas on February 26, 2016 at a special reception.
Research from the Journal of Marketing explores if and when corporate social responsibility impacts the job performance of customer-facing employees.
Premium product line extensions lead to brand perception changes.
Worldwide over 3.6 billion people are deeply engaged with their smartphones. Almost 75% of Facebook’s and 70% of Twitter’s advertising revenues now come from mobile platforms. Mobile technologies have enabled consumers to discover, research, engage, and purchase products anytime, anywhere.
Research from the Journal of Public Policy and Marketing explores how social factors impact business decisions of low-income entrepreneurs.
A recent study from the Journal of Marketing examined the predictive power of searched keywords, giving insight into how marketers can better measure, analyze and apply big data to their efforts.
Corporate gift giving can carry risks and managers will need to be careful of trivializing customers with cheap gifts.
Companies with loyalty-building strategies should be weary of entering a complicated “loyalty-discount cycle.”
New research from the Journal of Marketing shows that internal relationships among employees and managers determines sales performance.
A new study from the Journal of Marketing Research shows how car recalls can also affect competing brands.
The management of quality is a critical component of business strategy. It is a key force leading to the creation of delighted customers, firm profitability, and the economic growth of nations. Unfortunately, quality is also a complex and multi-faceted concept that is often viewed differently by engineers and marketers.
Kinetic material produces a lively atmosphere that energizes consumers, which in turn leads them to perceive the product as new and exciting.
How marketers can have fun with video to increase consumer choice and willingness to pay.
Graphic labels appeal to a broader audience and are equally effective as numerical labels.
Recent trends in popular press have suggested Chief Marketing Officers (CMOs) in top management team is unnecessary. But is that the truth?
Researchers have acknowledged that consumers with a disposition that tends toward overindulgence rather than restraint are more susceptible to health- and debt-related hardships.
From a conventional marketing perspective, firms are able to create a new market by satisfying an unmet consumer need or by developing an innovation that is inherently better or more advanced than existing alternatives
As scholars and practitioners alike continue to leverage industry research, the AMA’s four scholarly journals have garnered media attention outside of the academic community. The following highlights research articles that have received press mentions in publications including TIME, Fast Company, Fortune, The Atlantic and more.
The fundamental question in the management field is why some firms outperform others. Today, the “dynamic capabilities” framework is the dominant theoretical perspective for explaining how firms achieve and sustain competitive advantage. International marketing scholars have employed this framework to unlock the riddles that lie behind competitive advantage in global markets.
In the last five years, however, researchers in marketing management and consumer behavior have begun to consider sustainability issues from a marketing perspective.
Which promotions will have their intended effects on consumers, and which will backfire? Recent research demonstrates that consumer perceptions are quite malleable and that even seemingly small changes to the framing of a promotion can impact consumers’ interest. Four recent papers from the Journal of Marketing Research reveal framing effects on consumer promotions.
The fall 2014 issue of the Journal of Public Policy & Marketing contains a special section of “insider look” essays that document a little-known but important initiative: infusing marketing knowledge into the operations of the U.S. Federal Trade Commission (FTC).
Increasing connectivity and diversity has led to a need for research to better understand the global marketplace.
Branding continues to be a high-priority topic for academics and practitioners alike. Even in an increasingly digitally connected world, consumers still seek and value brands, and marketers still make significant investments in brand development and management. Not surprisingly, this interest in branding is reflected in a collection of six recent articles in the Journal of Marketing.
The articles’ insights shed light on how the roles of food and food marketing initiatives impact consumer behavior, and how various nutrition labeling strategies currently are adopted by many food marketers.
Thanks to accelerating globalization trends, intensifying competition and increasing market integration, exporting has become one of the fastest-growing areas of world economic activity. Exporting is the first step in a firm’s internationalization process and as such, it requires fewer resources, involves less risk and has greater flexibility compared with other more advanced foreign market entry modes, such as wholly owned foreign production.
This essay summarizes some key findings from recent papers in Journal of Marketing on the topic of social media and networks and their implications for managerial practice.
This collection features four recent articles from Journal of Marketing that provide valuable insights into factors that exert this kind of contextual and perceptual influence at the store level, the product category level, and the brand level.
Retailers have had to exploit the resources at their disposal to offer strategies that provide unique customer benefits.