Academic Resource Center

University of Notre Dame: 2016 AMA-Doctoral Consortium Host​

The University of Notre Dame has launched the 2016 AMA-Sheth Foundation Doctoral Consortium website​. In 2016, the goal is to highlight the role of marketing thought in comprehending the ways in which the sprawling field of marketing impacts consumers, firms and societies as a whole, and what opportunities and challenges await in the future. Notre Dame last served as host institution 30 years ago.


 
 

P​rofiles from the Academy: Richard Staelin  

Richard StaelinGain some insight on how "the son of a traveling salesman" went on to a distinguished career in academia. The new web-column, Profiles from the Academy, offers a glimpse into the contributions and lives of outstanding scholars and emerging faculty as well as administrators, publishers, interns and students. New profiles will be added to the ARC frequently and suggestions of new subjects may be emailed to mweingarden@ama.org


 

To Teach or Not To Teach: The Question Many Mid-career Professionals Ask 

The SIG Leadership Award nominations will be accepted through January 27, 2016. Typically, the Award Selection Committee will include the three members of the Academic Council SIG Sub-Committee, the Immediate Past-President of the Academic Council, and in years to follow a past SIG Leadership Award​ recipient. There will be one SIG Leadership Award recipient each year who will be announced in March and presented the award at the subsequent Summer AMA Conference.


 

AMA Academic Marketing Matters Survey Open

Academia is more than a career, it is a lifestyle. Faculty are under immense pressure to publish top research, excel in the classroom and serve broad communities. AMA Marketing Matters is designed to curate some of the fun moments, war stories, and potentially even some words of advice. Take as much time as you'd like and have fun when responding to these quick questions​.


Nominations for SIG Leadership Awards are Currently Open  

The SIG Leadership Award nominations will be accepted through January 27, 2016. Typically, the Award Selection Committee will include the three members of the Academic Council SIG Sub-Committee, the Immediate Past-President of the Academic Council, and in years to follow a past SIG Leadership Award​ recipient. There will be one SIG Leadership Award recipient each year who will be announced in March and presented the award at the subsequent Summer AMA Conference.


 

2016 AMA Fellow Inductees Announced  

The American Marketing Association is pleased to announce the selection of four extraordinary scholars to be inducted as AMA Fellows​:

Ruth Bolton, Arizona State University
Katherine Lemon, Boston College
A. Parsu Parasuraman, University of Miami
Vithala Rao, Cornell University

The new Fellows will be honored at Winter AMA 2016 in Las Vegas on February 26, 2016 at a special reception.


Marketing Predictions & Insights for 2016 Webcast Recording Available

In late December, the AMA hosted a webcast featuring a panel of leading marketing thoughts leaders discussing trends that will impact marketers in 2016. The AMA is making this recording ​available to scholars who wish to use the content in the classroom. From the age of the customer and email marketing to the science of networking, the panel offers valuable insights for students and scholars. ​ 


Journal of Marketing​ Research Announces New Editor 

The American Marketing Association is pleased to announce the selection of Dr. Rajdeep Grewal​ as Editor-in-Chief designate of the Journal of Marketing Research. Dr. Grewal, whose four-year term begins on July 1, 2016, is the Townsend Family Distinguished Professor of Marketing at the University of North Carolina Kenan-Flagler Business School.  

Dr. Grewal’s research has been published in leading journals including the Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, and Strategic Management Journal. He is currently a Co-Editor of the Journal of Marketing Research and an Area Editor for the Journal of Marketing. His research uses quantitative methods to theoretically and empirically examine a variety phenomenon such as social networks and interactions, competitive strategy, and the role of marketing within an organization.


 

Journal of International Marketing Elevated to Category 2 in CNRS List 

Journal of International Marketing (JIM) has been elevated to Category 2 Journal in CNRS’s List of Journals in the general field of Economics and Management in France. This list of journals in the general field of Economics and Management is the official list that all French academic institutions (and the government) use in promotion and allied decisions. Now JIM is rated at par with JAMS, IJRM, and JR, which is great news not only for French academic researchers working on international marketing projects, but also for the community of JIM.


 

Editorial: A Field Guide to Publishing in an Era of Doubt (pdf)

At the time that Robert Meyer became Journal of Marketing Research editor in July 2012, there was a number of "highly publicized revelations of research impropriety" in the marketing discipline. Soon after, the AMA created new reporting and disclosure policies to improve transparency and encourage replications. In a recent issue of the Journal of Marketing Research​, Meyer offered some general rules for this new environment.


 

My Academic Role Model | Guest Article from SERVSIG

As a recipient of the emerging scholar award, I was asked to write a short blog for the SERVSIG newsletter. It’s a challenge to write something smart after the wise words of our ‘old’ knight Dwayne Gremler! So, I took the opportunity to reflect upon what has helped me in my academic career, especially when the road was rather more bumpy and potholed than smooth.

More New Content from SERVSIG:

AMA Announces New "Editors' Perspectives" Sessions at Winter AMA 2016

The AMA Academic Council approved a new “Editors’ Perspectives” policy to replace it's previous "Meet the Editors" policy starting with the 2016 Winter AMA Conference in Las Vegas. AMA, as the umbrella organization for the field of marketing, seeks to provide conference attendees with exposure to the broad array of journals in the field, including the four AMA journals. 

Read the new policy today.


Zaltman Receives Sheth Medal at 2015 ACR Conference

Gerald Zaltman, AMA Fellow, received the 2015 Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. Jag Sheth, also an AMA Fellow, presented the award at the 2015 Association for Consumer Resarch Conference in New Orleans. Several of Zaltman's students spoke about his influence within the discipline at the event.


AMA Announces Special Interest Group Name Guidelines

In October 2015, the AMA Academic Council adopted two new policies regarding the naming of existing AMA Academic Special Interest Groups (SIGs)​.

Read the new policy today.


PhD Project Honored by White House

The PhD Project, an award-winning program to create a more diverse corporate America, has been chosen by The White House Initiative on Educational Excellence for Hispanics’ Bright Spots in Hispanic Education to be included in their National Online Catalog. 

Read the full PhD Project story.


2015 Who Went Where Survey Results Available

DocSIG is pleased to announce publication of the 2015 Who Went Where Survey results, which reflect responses from marketing doctoral candidates on the job market between summer 2014 and early 2015. 

Find the full Who Went Where report and read it today.


CALL FOR PAPERS: Marketing & Public Policy Conference

This year’s conference theme, Fostering Change for Communities and Society, highlights the ability of policy efforts to impart change at both the community and societal level in ways that impact the lives of consumers and the quality of our society. As such, our theme recognizes the many issues that call for greater research, debate, and action—from the local to the global level and all points in between.​ The submission deadline is November 20, 2015.

Read the full call at ama.org/C4PPublicPolicy


Summer AMA: Check out the Faces in the Crowd 

The ​2015 Summer Marketing Educators' Conference highlights research centered around improving business practice through marketing insights. With more than 850 participants from across the discipline, the conference features content from a broad base of perspectives: consumer behavior, modeling and strategy as well as the overlaps between these areas.


Meet the 2015-16 AMA Academic Council

The AMA Academic Council is a 12-member​ body representing the diversity of scholarly interests in marketing. The principal mission is to lead, encourage, support, and recognize the development, dissemination and utilization of marketing knowledge and thought. The council advocates for the AMA's academic community and stewards major events in the discipline, including the Summer and Winter Academic conferences and the AMA-Sheth Foundation Doctoral Consortium.


Kick Off Your Academic Career with The AMA Transitions Guide!

The Doctoral Student Special Interest Group (DocSIG), in conjunction with the American Marketing Association, is pleased to present The AMA Transitions Guide: Navigating the Progression from Doctoral Student to Marketing Professor. This document is meant to serve as an official, comprehensive guide for marketing doctoral students as they transition from student life to professor life.
 

More about The AMA Transitions Guide


CALL FOR PAPERS: Journal of International Marketing


JIM is calling for submissions for a special issue on: The Role of Capabilities in International Marketing. The submission deadline is November 23, 2015. 



In Conversation With Scott Cowley, SEO Expert and Doctoral Candidate in Marketing

E2M interviews Scott Cowley, a doctoral candidate in marketing, course instructor, and Chair of the American Marketing Association’s special interest group for doctoral students, DocSIG​.​ Check out the full interview​ at E2M​.


AMA Honors Rajan Varadarajan as the 2015 Distinguished Marketing Educator 

The American Marketing Association (AMA) announces Rajan Varadarajan as the recipient of the 2015 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.


The PhD Project Inducts AMAF Committee Member into Hall of Fame

The AMAF is pleased to announce that Dr. Jerome D. Williams, Prudential Chair in Business and Distinguished Professor in the Marketing Department, Rutgers Business School-Newark and New Brunswick (RBS), has been inducted in the PhD Project’s Hall of Fame​.


Celebrating 20 Years of The PhD Project

Check out this short video​ on The PhD Project's 20th anniversary featuring AMA members.

The AMA has a close and supportive relationship with The PhD Project Marketing Doctoral Student Association (MDSA).  Since its inception in 1997, The PhD Project MDSA Conference has been held in conjunction with the AMA Summer Marketing Educators’ Conference. Thanks to AMA support, MDSA members are able to attend the event each year with no registration fee. PhD Project professors also partake in many other AMA conferences throughout the year. Learn more about the AMA's partnership with The PhD Project​.​


Author of Award-Winning JPP&M Article Discusses Food and Public Policy
Journal of Public Policy & Marketing editorial review board member, Sonya Grier (American University) sat recently for an interview with the Robert Wood Johnson Foundation. She discusses food, policy, and the Kinnear-Award winning article "From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being​." 
"Who Went Where?"

Each year, the AMA Doctoral SIG surveys those who are in the job-seeking stage of their doctoral programs. Based on their responses, a report is compiled describing the current job market.Check out the latest Who Went Where Survey​.​


T. Bettina Cornwell​ of University of Oregon takes another look at sports sponsorships in the September Issue of Marketing News

The 2014 World Cup had barely begun when GlobalWebIndex reported that MasterCard was misidentified as a sponsor in the credit card category and ranked just behind true sponsor Visa. This particular sponsor misidentification should not be surprising, given that MasterCard was a FIFA World Cup sponsor from 1990 to 2006. What is surprising is that, with every major sporting event, we seem to rediscover the potential of foils (bogus sponsors) to be recognized by a panel of respondents as official sponsors. Moreover, we conclude again and again that this signals that the sponsors’ money was wasted. Not so fast.​ Read the rest of Cornwell's article at ama.org/mn


DocSIG Chair Passes Torch; Sports and Event Marketing SIG Gets Shout on Huffington Post

Outgoing DocSIG chair, Alexa Fox, shares her experience as DocSIG transitions to new leadership. Lin Humphrey a member the Sports and Event Marketing SIG​ writes about identifying sports marketing influencers.

Learn more about AMA Special Interest Groups


Meet the 2014/2015 AMA Academic Council​

 

The 2014-2015 Academic Council members are (from left) front row: Zeynep Gürhan-Canli, Koç University; Robin Coulter, University of Connecticut; Vanitha Swaminathan, University of Pittsburgh; Stephanie Noble, University of Tennessee-Knoxville; row 2: Andrea Dixon, Baylor University;  Linda Price, University of Arizona; Sandy Jap, Emory University; Rebecca Slotegraaf, Indiana University; row 3: David Griffith, Lehigh University; Mike Brady, Florida State University; Alan Malter, University of Illinois at Chicago; and Natalie Mizik, University of Washington

 
 
 
AMA journals rank among the top publications in marketing, according to the Thomson Reuters 2014 Journal Citation Reports which include impact factors for the year 2013: 
 
 
 

 

The AMA Journal Reader | July 2014 | Topic: Social Media

 

Raji Srinivasan, Pennsylvania State University, curates the July 2014 issue of the AMA Journal Reader. This month's reader addresses the issue of social media and networkingRead the issue and subscribe to the AMA Journal Reader. Bookmark the reader at https://www.ama.org/jreader 

 

 
 

Donald Lichtenstein, University of Colorado, ​curates the June 2014 issue of the AMA Journal Reader. This month's reader addresses the issue of pricing and Prof. Lichtenstein draws upon several recent articles from the Journal of Marketing. Read the issue and subscribe to the AMA Journal Reader. Bookmark the reader at https://www.ama.org/jreader​.   


 

ARC Q&A: Five Questions for the 2014 AMA Summer Marketing Educators’ Conference co-chairs  

2014 AMA Summer Marketing Educators’ Conference​ co-chairs, Rebecca Hamilton (University of Maryland) and Alberto Sa Vinhas (Washington State University), kindly took a moment to answer a few questions about the AMA Summer Conference in San Francisco.​

 

 

AMA Spotlight | The PhD Project: Partnering for Diversity​  

The AMA has a close and supportive relationship with The PhD Project Marketing Doctoral Student Association (MDSA).  Since its inception in 1997, The PhD Project MDSA Conference has been held in conjunction with the AMA Summer Marketing Educators’ Conference. Thanks to AMA support, MDSA members are able to attend the event each year with no registration fee. PhD Project professors also partake in many other AMA conferences throughout the year. Learn more about the AMA's partnership with The PhD Project​.​


 

ARC Q&A: Five Questions for the AMA-Sheth Foundation Doctoral Consortium Co-Chairs 

 

AMA-Sheth Foundation Doctoral Consortium​ co-chairs, Anne T. Coughlan (Northwestern University) and Angela Y. Lee (Northwestern University and the AMA Board of Directors), kindly took a moment to answer a few questions about the Doctoral Consortium and "the past, present and future of marketing."

 

 ARC Q&A: Five Questions for the Marketing & Public Policy Co-Chairs

 
Marketing & Public Policy Conference​ co-chairs, Elizabeth MillerGeorge Milne, and Easwar Iyer​, kindly took a moment to answer a few questions about MPPC and the state of marketing and public policy. Read what they have to say​. 
 

The Happy PhD
 
 Are you a happy PhD student? What about your colleagues? A recent survey conducted by Cait Lamberton​ and Mike Norton examines levels of happiness (and, of course, exhaustion) among PhD students. Also included is valuable perspectives on publishing​ and research integrity.   Read the survey at the Society of Consumer Psychology.​​​​​​
 
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 50 Years of Consortium

 
 

 Top Stories

 
 

 About ARC

 
The ARC’s mission is to serve as a platform encouraging the expansion and dissemination of marketing knowledge and insight around the world.​ Learn more​ about the Academic Resource Center.​
 

 ELMAR | Join the Conversation

 
​ELMAR is an online academic resource offered by the American Marketing Association. Join ELMAR​ to share the latest information  with the academic marketing community around the world.
 

 Featured Academic Positions

 
Retrieving Data