Academic Resource Center

AMA Honors Rajan Varadarajan as the 2015 Distinguished Marketing Educator 

The American Marketing Association (AMA) announces Rajan Varadarajan as the recipient of the 2015 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.


The PhD Project Inducts AMAF Committee Member into Hall of Fame

The AMAF is pleased to announce that Dr. Jerome D. Williams, Prudential Chair in Business and Distinguished Professor in the Marketing Department, Rutgers Business School-Newark and New Brunswick (RBS), has been inducted in the PhD Project’s Hall of Fame​.


Celebrating 20 Years of The PhD Project

Check out this short video​ on The PhD Project's 20th anniversary featuring AMA members.

The AMA has a close and supportive relationship with The PhD Project Marketing Doctoral Student Association (MDSA).  Since its inception in 1997, The PhD Project MDSA Conference has been held in conjunction with the AMA Summer Marketing Educators’ Conference. Thanks to AMA support, MDSA members are able to attend the event each year with no registration fee. PhD Project professors also partake in many other AMA conferences throughout the year. Learn more about the AMA's partnership with The PhD Project​.​


Author of Award-Winning JPP&M Article Discusses Food and Public Policy
Journal of Public Policy & Marketing editorial review board member, Sonya Grier (American University) sat recently for an interview with the Robert Wood Johnson Foundation. She discusses food, policy, and the Kinnear-Award winning article "From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being​." 
"Who Went Where?"

Each year, the AMA Doctoral SIG surveys those who are in the job-seeking stage of their doctoral programs. Based on their responses, a report is compiled describing the current job market.Check out the latest Who Went Where Survey​.​


T. Bettina Cornwell​ of University of Oregon takes another look at sports sponsorships in the September Issue of Marketing News

The 2014 World Cup had barely begun when GlobalWebIndex reported that MasterCard was misidentified as a sponsor in the credit card category and ranked just behind true sponsor Visa. This particular sponsor misidentification should not be surprising, given that MasterCard was a FIFA World Cup sponsor from 1990 to 2006. What is surprising is that, with every major sporting event, we seem to rediscover the potential of foils (bogus sponsors) to be recognized by a panel of respondents as official sponsors. Moreover, we conclude again and again that this signals that the sponsors’ money was wasted. Not so fast.​ Read the rest of Cornwell's article at ama.org/mn


DocSIG Chair Passes Torch; Sports and Event Marketing SIG Gets Shout on Huffington Post

Outgoing DocSIG chair, Alexa Fox, shares her experience as DocSIG transitions to new leadership. Lin Humphrey a member the Sports and Event Marketing SIG​ writes about identifying sports marketing influencers.

Learn more about AMA Special Interest Groups


Meet the 2014/2015 AMA Academic Council​

 

The 2014-2015 Academic Council members are (from left) front row: Zeynep Gürhan-Canli, Koç University; Robin Coulter, University of Connecticut; Vanitha Swaminathan, University of Pittsburgh; Stephanie Noble, University of Tennessee-Knoxville; row 2: Andrea Dixon, Baylor University;  Linda Price, University of Arizona; Sandy Jap, Emory University; Rebecca Slotegraaf, Indiana University; row 3: David Griffith, Lehigh University; Mike Brady, Florida State University; Alan Malter, University of Illinois at Chicago; and Natalie Mizik, University of Washington

 
 
 
AMA journals rank among the top publications in marketing, according to the Thomson Reuters 2014 Journal Citation Reports which include impact factors for the year 2013: 
 
 
 

 

The AMA Journal Reader | July 2014 | Topic: Social Media

 

Raji Srinivasan, Pennsylvania State University, curates the July 2014 issue of the AMA Journal Reader. This month's reader addresses the issue of social media and networkingRead the issue and subscribe to the AMA Journal Reader. Bookmark the reader at https://www.ama.org/jreader 

 

 
 

Donald Lichtenstein, University of Colorado, ​curates the June 2014 issue of the AMA Journal Reader. This month's reader addresses the issue of pricing and Prof. Lichtenstein draws upon several recent articles from the Journal of Marketing. Read the issue and subscribe to the AMA Journal Reader. Bookmark the reader at https://www.ama.org/jreader​.   


 

ARC Q&A: Five Questions for the 2014 AMA Summer Marketing Educators’ Conference co-chairs  

2014 AMA Summer Marketing Educators’ Conference​ co-chairs, Rebecca Hamilton (University of Maryland) and Alberto Sa Vinhas (Washington State University), kindly took a moment to answer a few questions about the AMA Summer Conference in San Francisco.​

 

 

AMA Spotlight | The PhD Project: Partnering for Diversity​  

The AMA has a close and supportive relationship with The PhD Project Marketing Doctoral Student Association (MDSA).  Since its inception in 1997, The PhD Project MDSA Conference has been held in conjunction with the AMA Summer Marketing Educators’ Conference. Thanks to AMA support, MDSA members are able to attend the event each year with no registration fee. PhD Project professors also partake in many other AMA conferences throughout the year. Learn more about the AMA's partnership with The PhD Project​.​


 

ARC Q&A: Five Questions for the AMA-Sheth Foundation Doctoral Consortium Co-Chairs 

 

AMA-Sheth Foundation Doctoral Consortium​ co-chairs, Anne T. Coughlan (Northwestern University) and Angela Y. Lee (Northwestern University and the AMA Board of Directors), kindly took a moment to answer a few questions about the Doctoral Consortium and "the past, present and future of marketing."

 

 ARC Q&A: Five Questions for the Marketing & Public Policy Co-Chairs

 
Marketing & Public Policy Conference​ co-chairs, Elizabeth MillerGeorge Milne, and Easwar Iyer​, kindly took a moment to answer a few questions about MPPC and the state of marketing and public policy. Read what they have to say​. 
 

The Happy PhD
 
 Are you a happy PhD student? What about your colleagues? A recent survey conducted by Cait Lamberton​ and Mike Norton examines levels of happiness (and, of course, exhaustion) among PhD students. Also included is valuable perspectives on publishing​ and research integrity.   Read the survey at the Society of Consumer Psychology.​​​​​​
 
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 About ARC

 
The ARC’s mission is to serve as a platform encouraging the expansion and dissemination of marketing knowledge and insight around the world.​ Learn more​ about the Academic Resource Center.​
 

 ELMAR | Join the Conversation

 
​ELMAR is an online academic resource offered by the American Marketing Association. Join ELMAR​ to share the latest information  with the academic marketing community around the world.
 

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