Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events

2023 AMA Symposium for the Marketing of Higher Education
November 12
Chicago, IL
Solving the Content Crisis: Content Creation & Delivery to Enable Personalized Experiences at Scale
sponsor 1 Free Webinar Sponsored by SitecoreIntegrity in Action: Exploring Marketing Ethics (Members-Only)
Free for Members | OnlineAMA Digital Marketing Copywriting – October (Sold Out!)
Online | 6 Weeks | Small Group LearningNews Stand

Marketing News
Six Reasons Why Higher Education Marketers Should Use a Marketing Maturity Model
Leading a marketing communications team through transformative change is typically a multi-year, multi-faceted endeavor—one that can often seem daunting. Compounding the challenge of limited budgets and overwhelmed staff lies a familiar foe: resistance to change. Many articles delve into why our teams might want to stick with what they know, but a common culprit is […]
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Competitive Intel Newsletter Guide & Template
Industry best practices and real-life advice from ten Klue customers and experts. Sending a competitive intel newsletter is the easiest way to distribute competitive intel across your organization. But writing a GREAT competitive intel newsletter… not so easy. That’s why we put together a competitive intel newsletter guide with the help of Klue experts, customers […]
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Transform Your Marketing Challenges into Opportunities
Allison offers integrated marketing solutions to boost awareness, cultural relevancy, enhance reputation, transform brands and elevate business performance. By: Demar Anderson, EVP of Marketing at Allison, AMA member (Chicago chapter) In a marketing landscape more dynamic and challenging than ever, a marketer’s role as a visionary leader requires constant adaptation and innovation. As you prepare […]
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A New Approach to Brand Measurement for Social & Influencer Campaigns
Common brand measurement methods are falling flat with either skewed results, or an incomplete picture of impact. Within this white paper, discover how to: Download now to uncover how you can redefine brand measurement for campaigns extending beyond paid media.
Resources

“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
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