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American Marketing Association Names Bennie F. Johnson as New CEO
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The War on Sugar: How Can Soda Manufacturers Reduce Sugar in Products Without Endangering Sales?
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Closing the Customer Experience Gap
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What to Know About Building an Inbound Marketing Strategy
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How to Leverage Customer Data for a Strategic Competitive Advantage

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Improving Customer Loyalty in 2023
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Friction Free: Streamlining the Customer Journey

June 1, 2023 1:00 PM - 2:00 PM

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A Meta-Analysis of the Effects of Brand Owned Social Media on Social Media Engagement and Sales
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Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis
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From Twitter to TikTok: How Data Can Help You Find Your Brand’s Perfect Influencer Match

May 23, 2023 12:00 PM - 1:00 PM

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The Challenge of Keeping an Audience Engaged: How Language Shapes Attention

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