American Marketing Association | AMA

Announcing Our New AMA CEO Bennie F. Johnson

Bennie is a highly respected strategist and global association leader who has a passion for marketing.

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American Marketing Association Names Bennie F. Johnson as New CEO
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From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?
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Bridging the Gaps Between Your Critical Audiences

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Branding versus Marketing: What’s the Difference?
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Higher Education Advertising to High School Students in 2022
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Direct Mail: Signed, Sealed, and Still Delivering Results

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Is Acai Your Next Miracle Weight-Loss Berry? Analyzing the Impact of Deceptive Claims Made by Fake News Ads on Consumers
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Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect
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Thriving in a year of uncertainty – How key findings within The CMO Survey can prepare marketers for the new year

December 15, 2022 12:00 PM - 12:45 PM
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Scholarly Research – Ideas and Avoiding Pitfalls

February 10, 2023

Nashville, TN | 8:00 a.m. - Noon CT
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Increasing IPO Performance by Revealing Innovation Potential and Outlining Future Plans: How Firms Can Mitigate the Negative Effect of Insider Selling
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The Social Discovery Survival Guide

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