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American Marketing Association Names Bennie F. Johnson as New CEO
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The War on Sugar: How Can Soda Manufacturers Reduce Sugar in Products Without Endangering Sales?
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Closing the Customer Experience Gap
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What to Know About Building an Inbound Marketing Strategy
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How to Leverage Customer Data for a Strategic Competitive Advantage

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From Twitter to TikTok: How Data Can Help You Find Your Brand’s Perfect Influencer Match

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The Challenge of Keeping an Audience Engaged: How Language Shapes Attention
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How Can Firms Make Influencer Marketing Work for Them?
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New CXI Go with Theme Extractor: Find Key Insights from Open Ends Fast

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AMA Announces New Academic Council Members for the 2023–2026 Term

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