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2024 Junior Scholar Workshop

Washington DC

The Power of Data to Drive Social Change

Data are everywhere, and they have the potential to transform the world for the better. But how can you harness the power of data to drive social change through your marketing and public policy research?

Discover the answer to this question at the 2024 Junior Scholar Workshop. This three-day intensive program will be held on June 4-6 in Washington DC, prior to the 2024 Marketing & Public Policy Conference, and is designed to provide attendees with skills, insights and inspiration on how to use data to address important social issues and create positive impact. Join to learn from leading experts in the field, who will share their experiences and best practices for collecting, analyzing and communicating data effectively. Additionally, you will get the opportunity to present your research ideas, receive constructive feedback from senior faculty members and network with other junior scholars who share your passion for data-driven social change.

Take advantage of this unique opportunity to learn how to use data to drive social change through your research in marketing and public policy!

Who Should Attend:

The workshop is open to all interested scholars, especially doctoral students and early-career faculty, who are conducting research using any methodology (e.g., qualitative, quantitative, experimental) on any topics related to marketing and public policy (e.g., consumer protection, social marketing, sustainability, ethics, public health).

Apply to Attend

The workshop is free of charge. Places are limited, so the selection of attendees will be based on the quality of your application, the relevance of your research interests and motivations, as well as your stage of study or career.

The application deadline was Sunday, January 7, 2024.


Please contact the workshop co-chairs:

AMA Event Policies

Tuesday, June 4 (All Times In ET) | All On Site Sessions Will Be Held in Crystal


Welcome by Conference Chairs

Message from AMA MASSIG

Industry Panel

Lunch & Sightseeing

Research Idea Workshop

Mentorship Dinner

Wednesday, June 5 (All Times In ET) | All On Site Sessions Will Be Held in Crystal

Panel 1: Using Data to Understand Social Problems and Identify Research Questions

Panel 2: Using Data to Develop Interventions to Drive Social Change

Panel 3: Using Data to Communicate with and Engage Stakeholders

Free Time for Participants to Source and Purchase Lunch

Panel 4: Using Data to Track Impact and Social Change

Miriam's Kitchen (Service Project for Homeless)

Walking Tour of National Mall and Monuments (Optional)

Thursday, June 6 (All Times In ET) | All On Site Sessions Will Be Held in Crystal


JPP&M Editors Session: Jeremy Kees & Beth Vallen

Closing Comments by Conference Co-Chairs

Free Time / Join the 2024 Marketing and Public Policy Conference

Continue your experience by joining the 2024 Marketing and Public Policy Conference!

Eaton DC

1201 K Street NW
Washington, DC 20005
Phone: (202) 289-7600


All sessions will be held in Crystal, a session room at the Eaton DC.


Room Rate:

We’ve secured an AMA room block at a special rate of $279.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 15.95%. Taxes and fees are subject to change).

To make reservations, Reserve online or call the Hotel at (844) 863-6144 and reference AMA 2024 Marketing and Public Policy.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is May 9, 2024.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

Please view the Eaton Cultural Calendar and the Covid-19 Community Updates for more information.


Area Attractions, Events and Tourism

Please explore Destination DC for destination information:



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

2024 Junior Scholar Workshop