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2024 AMA Summer Academic Conference

August 12, Virtual | August 16-18, Boston

Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People

Given the polycrisis that the world faces and newly emerging challenges, it is incumbent upon marketing academics and practitioners to continue guiding individuals, businesses and societies around the world to better prepare for an uncertain future driven by accelerated advances in different forms of technology. The influence of technology-powered marketing and its intersection with the global economy, geopolitics, socio-cultural issues and human behavior warrant exploration into transformative research that has potential for implementation in responsible business practices.

Mark your calendar and plan to attend the 2024 AMA Summer Academic Conference in Boston, MA, which will demonstrate the responsibilities of marketing to promote innovative, sustainable, inclusive and equitable technology-based offerings that advance the quality of life for humanity and the earth.

In-Person and Virtual Options

During the 2024 AMA Summer Academic Conference in Boston, MA, August 16-18, we will illustrate how marketing is integral in promoting responsible technology while serving people.

If you cannot join us in Boston, select virtual programming will be available on Monday, August 12.

Conference Co-Chairs

Sertan Kabadayi

Gabelli School of Business,
Fordham University

Myla Bui

Loyola Marymount University

lauren grewal

Lauren S. Grewal

Tuck School of Business, Dartmouth College

AMA Event Policies

Boston Marriott Copley Place

110 Huntington Avenue
Boston, MA 02116
Phone: (617) 236-5800


Room Rate:

We’ve secured an AMA room block at a special rate of $259.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 16.45% per room night. Taxes and fees are subject to change).

To make reservations, Reserve online or call Toll-Free Reservations at (877) 901-2079 and reference “American Marketing Association Summer Academic Conference,” 

Cancellations without penalty will be accepted up to 72 hours before arrival. If canceling an entire reservation within 72 hours of arrival, the credit card on file will be charged one night’s room and tax.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is July 18, 2024.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.



Please visit Massachusetts Bay Transportation Authority for more information.


Area Attractions, Events and Tourism



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Awards Luncheon Sponsor

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Poster Reception Sponsor

Room Sponsor


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2024 AMA Summer Academic Conference