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2024 AMA Summer Academic Conference

August 12, Virtual | August 16-18, Boston

Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People

Given the polycrisis that the world faces and newly emerging challenges, it is incumbent upon marketing academics and practitioners to continue guiding individuals, businesses and societies around the world to better prepare for an uncertain future driven by accelerated advances in different forms of technology. The influence of technology-powered marketing and its intersection with the global economy, geopolitics, socio-cultural issues and human behavior warrant exploration into transformative research that has potential for implementation in responsible business practices.

Mark your calendar and plan to attend the 2024 AMA Summer Academic Conference in Boston, MA, which will demonstrate the responsibilities of marketing to promote innovative, sustainable, inclusive and equitable technology-based offerings that advance the quality of life for humanity and the earth.

In-Person and Virtual Options

During the 2024 AMA Summer Academic Conference in Boston, MA, August 16-18, we will illustrate how marketing is integral in promoting responsible technology while serving people.

If you cannot join us in Boston, select virtual programming will be available on Monday, August 12.

In-Person Pricing

(Sessions Take Place August 16-18 in Boston, MA)

All in-person registrations include access to the online portion of the event taking place on August 12.

Academic Professional Ticket

AMA Member

Early Bird (Ends July 10): $649

Standard: $749


Early Bird (Ends July 10): $849

Standard: $949

Doctoral Student Ticket

AMA Member

Early Bird (Ends July 10): $399

Standard: $499


Early Bird (Ends July 10): $499

Standard: $599

Virtual-Only Pricing

(Sessions Take Place August 12)

Virtual registration includes sessions on our virtual event platform and on-demand access for 30 days following the event.

Academic Professional Ticket

AMA Member




Doctoral Student Ticket

AMA Member




Conference Program

View the full conference program to explore the array of engaging sessions happening at the 2024 event and join innovative conversations such as:

  • Revolutionizing the Classroom: Integrating Generative AI into Advertising and Marketing Communications Curricula: Discover ways to integrate generative AI technologies into higher education, specifically within advertising and marketing communications courses to enrich teaching methods and enhance student learning experiences.
  • Navigating the Transition from PhD to Faculty Life: Explore the transition from PhD to faculty roles through interactive discussions, shared observations, and networking. Gain valuable insights into the academic landscape, expectations of new faculty and the skills necessary to thrive in your future academic career.
  • Charting Your Path Post-Tenure: Opportunities, Choices, and Impact: Deeply engage with the next phase of your academic career. Whether you’re a tenured professor navigating the newfound freedoms of early tenure, considering senior leadership roles, or seeking full professorship, this workshop will help you chart a path that resonates with your ambitions through discussions, hands-on exercises, and personal reflections so your current role in research, teaching, service, and leadership.

Updates to the conference program will be promptly reflected in Exordo.

Access Your Certificate

Receive your proof of participation at this year’s conference by generating your certificate quickly and easily using the provided forms:


Maximize your time on site by adding on one of the pre-conferences happening before and in conjunction with the 2024 event:

The Power of People in the Digital Sales Transformation

August 14-16

Explore the latest trends in professional selling and sales management through the 2024 New Horizons Faculty Consortium. This engaging event brings together leading sales scholars and focuses on the human aspects of digital sales transformation and the role that salespeople and managers play in sales today. 

Register now for the opportunity to gain valuable insights into the power of people in the digital sales transformation.

If you plan to attend the 2024 Summer Academic Conference, add the pre-conference session when processing your conference registration.

Striving for Influential, Meaningful and Positive Action for Change and Transformation

August 15-16

Join the 2024 TCR Impact Festival to gain the tools and knowledge to make a tangible difference in pressing societal and global challenges. This series of interactive sessions will guide you through identifying these challenges, leveraging specialized research tools, defining and measuring social impact metrics and publishing high-quality research that drives meaningful change. 

Register today to be a part of a community committed to turning ideas into impactful actions.

If you plan to attend the 2024 Summer Academic Conference, add the pre-conference session when processing your conference registration.

Conference Co-Chairs

Sertan Kabadayi

Gabelli School of Business,
Fordham University

Myla Bui

Loyola Marymount University

lauren grewal

Lauren S. Grewal

Tuck School of Business, Dartmouth College

AMA Event Policies

Boston Marriott Copley Place

110 Huntington Avenue
Boston, MA 02116
Phone: (617) 236-5800


Room Rate:

We’ve secured an AMA room block at a special rate of $259.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 16.45% per room night. Taxes and fees are subject to change).

To make reservations, Reserve online or call Toll-Free Reservations at (877) 901-2079 and reference “American Marketing Association Summer Academic Conference,” 

Cancellations without penalty will be accepted up to 72 hours before arrival. If canceling an entire reservation within 72 hours of arrival, the credit card on file will be charged one night’s room and tax.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is July 18, 2024.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.



Please visit Massachusetts Bay Transportation Authority for more information.


Area Attractions, Events and Tourism



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Awards Luncheon Sponsor

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Poster Reception Sponsor


Platinum Sponsor


Room Sponsors


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2024 AMA Summer Academic Conference