Skip to Content Skip to Footer

2025 AMA Winter Academic Conference

February 10, Virtual | February 14-16, Phoenix, AZ

Marketing in Service of Nature and Humanity

The 2025 theme, Marketing in Service of Nature and Humanity, emphasizes the crucial role marketing plays in expanding beyond traditional profit-centric models. Join the conversation on the importance of integrating environmental stewardship, social responsibility and inclusivity into marketing practices to promote planetary well-being and the collective good.

Register today and join a community of forward-thinking scholars to explore groundbreaking research, connect with peers, and discuss the profound impact of inclusive, socially responsible marketing. Together, we can create a future where marketing serves the environment, communities and the most vulnerable among us.


Why Attend?

Hear new perspectives from colleagues across the discipline at this premier marketing research event, where top-tier scholars will present their compelling research. 

Engage in conversations about the latest research topics with researchers, reviewers and editors using our inclusive community and contribute to a more comprehensive approach to marketing.

Connect with like-minded scholars through various learning and networking opportunities.

Celebrate milestones within the community as AMA honors the 2025 AMA Fellows cohort, the 2025 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient, and other distinguished winners.


In-Person Pricing

(Sessions Take Place February 14-16 in Phoenix, AZ)

All in-person registrations include access to the online portion of the event taking place on February 10.

Academic Professional Ticket

AMA Member

Early-Bird (Ends 1/15): $649

Standard: $749

Non-Member

Early-Bird (Ends 1/15): $849

Standard: $949

Doctoral Student Ticket

AMA Member

Early-Bird (Ends 1/15): $389

Standard: $489

Non-Member

Early-Bird (Ends 1/15): $489

Standard: $589

Virtual-Only Pricing

(Sessions Take Place February 10)

Virtual registration includes sessions on our virtual event platform and on-demand access for 30 days following the event.

Academic Professional Ticket

AMA Member

$129

Non-Member

$299

Doctoral Student Ticket

AMA Member

$69

Non-Member

$159


Conference Program

View the full conference program to explore the array of engaging sessions happening at the 2025 event and join innovative conversations such as:

  • Identifying Innovative and High Impact Sustainable Marketing Research Directions for International Marketing Scholars: Unite with leading scholars to identify critical gaps in international sustainable marketing (ISM) and pose innovative avenues for future research on topics like ISM strategy standardization and adaptation.
  • Balancing Innovation, Regulation, and Human Integration in AI-driven Businesses: Explore research on AI’s role in business, from privacy in AI acquisitions to human-AI collaboration and immersive metaverse experiences. Dive into insights on balancing AI innovation with responsible governance, trust and consumer rights.
  • Navigating the Job Market in the 2025-26 Academic Hiring Cycle: The academic job market is highly competitive and starts earlier than ever. Join this DocSIG session to prepare for entering the 2025 job market for Fall 2026 assistant professor roles, featuring insights from recent candidates and senior hiring committee members on document preparation, interviews, and job talks.

Updates to the conference program will be promptly reflected in Exordo.


Receive Your Invitation

Access your proof of participation at the 2025 conference by generating your invitation quickly and easily using the form below.


Maximize Your Time Onsite

Register for the pre-conference or apply for the workshop happening before and in conjunction with the 2025 conference:

2025 Organizational Frontlines Research Symposium

February 13-14 | Phoenix, AZ

Join us for the 10th anniversary of the Annual Organizational Frontlines Research (OFR) Symposium, where we will explore the latest scholarly research and industry trends related to organizational frontlines. The 2025 event will celebrate a decade of this initiative. Be part of this milestone as we reflect on the progress made in researching organizational frontlines and gathering new insights while looking ahead to future managerial and academic priorities.

You may also select the pre-conference as an add-on to your conference registration.

2025 AMA-Sheth Foundation Early Career Consortium

February 13-14 | Phoenix, AZ

Submit your research for the opportunity to join the inaugural AMA-Sheth Foundation Early Career Consortium—a unique chance for pre-tenure scholars to collaborate with top researchers, refine their work and boost their path to publishing in leading marketing journals.

This event is by invitation only, through the acceptance of your abstract. The submission deadline is December 20, 2024.


Conference Co-Chairs

Linda Alkire

Texas State University

Nailya Ordabayeva

Boston University


Meet the 2025 Conference Track Chairs



AMA Event Policies

Sheraton Phoenix Downtown

340 N 3rd St
Phoenix, AZ 85004
Phone: (602) 262-2500

 

Room Rate:

We’ve secured an AMA room block at a special rate of $279.00 for single/double occupancy per night (this rate does not include tax, which is currently 12.57%). An additional fee of $20/per person per night applies for triple and quadruple occupancy. These fees are subject to change.

To make reservations, Reserve online or call the Hotel at 602-262-2500 and reference the American Marketing Association Winter Academic Conference.

Cancellations must be made at least three business days prior to arrival to avoid a penalty of one night’s room and tax.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is January 20, 2025.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

 

Transportation

Please visit Valley Metro Services for more information.

 

Area Attractions, Events and Tourism

 

ADA

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Awards Luncheon Sponsor

ebsco logo

 

Platinum Sponsor

 

Poster Reception Sponsor

 

Room Sponsor

 

Exhibitor

strata logo

 

2025 AMA Winter Academic Conference

The owner of this website has made a commitment to accessibility and inclusion, please report any problems that you encounter using the contact form on this website. This site uses the WP ADA Compliance Check plugin to enhance accessibility.