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2024 AMA Marketing and Public Policy Conference

Washington, DC

From Grassroots to Government

You’re a changemaker. Meet the leaders who will accelerate your impact.

At AMA’s Marketing & Public Policy Conference, government, industry and academia converge to drive social change. Meet policymakers, government relations professionals and academics on the cutting edge of research as they share the newest and best in public policy theory and practice. Immerse yourself in groundbreaking discussions, connect with thought leaders and actively contribute to shaping sustainable solutions for today’s complex challenges.

While our attention is often on major headlines, significant social change and impactful policymaking begin at the local level. Grassroots movements, driven by consumers and companies, play a major role in shifting public sentiment and legislative action. Our attendees drive change in consumer protection, environmental responsibility and ethical advertising. Whether you impact policy or develop it, you’ll create connections that will make a lasting difference.


Pricing

Academic Professional

AMA Member

Early-Bird (Ends May 1): $589

Standard: $689

Non-Member

Early-Bird (Ends May 1): $759

Standard: $859

Doctoral Student

AMA Member

Early-Bird (Ends May 1): $369

Standard: $469

Non-Member

Early-Bird (Ends May 1): $459

Standard: $559

Industry Professional

AMA Member

Early-Bird (Ends May 1): $589

Standard: $689

Non-Member

Early-Bird (Ends May 1): $759

Standard: $859


Conference Topics

  • Housing and urban development
  • Community and social services
  • Poverty, consumption adequacy, and self-reliance
  • Gun violence, control and rights
  • Mental health crises
  • Sustainable energy, practices, and products
  • Collaboration and tension in policy development at varying levels of government
  • Policy connected with the United Nations’ 17 Sustainable Development Goals
  • Polarization and radicalization of ideologies
  • Civil rights, gender and race in the marketplace
  • Substance abuse, opioids, vaping
  • Healthcare, consumer rights and access to health services
  • Neurodiverse consumers and the marketplace
  • The risks and costs of using artificial intelligence
  • Online and data privacy

Keynote Speakers

Stacey Anderson

Legal Policy Analyst, The Innocence Project

In her current role, Stacey is responsible for legal research to support advocacy campaigns across the country. Stacey graduated from Northeastern University in 2017 and Delaware Law School in 2020 and is barred in Pennsylvania and Virginia. Before joining the Innocence Project, she was a Marciano Legal Fellow with the Rape, Abuse, & Incest National Network (RAINN), where she did legal research and legislation drafting focused on sexual violence response, Title IX and constitutional law.

Marvin Anderson

Chief, Hanover, Virginia Fire Department;
Board of Directors, The Innocence Project

In December 2001, Marvin Anderson became the ninety-ninth person in the United States to be exonerated due to post-conviction DNA testing. He was only eighteen years old when he was convicted of robbery, sodomy, abduction and rape. Anderson was released on parole 15 years later, but it took another four years to be exonerated. Now, as Chief of the Hanover, Virginia Fire Department, he also sits on the Innocence Project’s Board of Directors.


Conference Program

View the full conference program to explore the array of impactful sessions happening at the 2024 event and join groundbreaking conversations such as:

  • Working Together to Address Grand Challenges: Identifying Synergies Between Marketing & Public Policy Research and Sustainable Marketing Research: Work with scholars and practitioners across domains to pinpoint key sustainability gaps for societal well-being.
  • The Role(s) of Markets and Government(s) in Public Policy: A Panel Discussion: Explore marketing’s role in fostering collaboration between markets and government for societal benefit.
  • Addressing Social Problems: The Role(s) of Marketplace Citizenship: Investigate citizenship’s role in addressing social problems within marketing.
  • Advocacy: Getting Your Research from ‘Interesting’ to Action: Justin Connor, Executive Director of The Center for Industry Self-Regulation and Vice President, BBB National Programs, will moderate a panel dedicated to a discussion on how to not only get your research in front of government agencies, but also get them to act on it.
  • Brand Activism and Inclusivity: Examine how brands address societal issues, including diversity and inclusivity, impacting consumer perceptions and marketing strategies.

Updates to the conference program will be promptly reflected in Exordo.


Celebrate Marketing Scholars Making a Difference

Join us at the 2024 Marketing and Public Policy Conference Awards Luncheon, where we will honor outstanding individuals who have made significant contributions to the industry. This year, we are proud to celebrate Clifford J. Shultz, II, recipient of the Marketing and Society SIG (MASSIG) Lifetime Achievement Award, and Srinivas Venugopal, winner of the 2024 MASSIG Emerging Scholar Award, among other distinguished award winners.


Conference Co-Chairs

Courtney Azzari

University of North Florida

Sterling Bone

Utah State University

Meredith Thomas

Florida State University


AMA Event Policies

Eaton DC

1201 K Street NW
Washington, DC 20005
Phone: (202) 289-7600

 

Room Rate:

The deadline to secure an AMA room block at a special rate was May 9, 2024. If you would still like to book a room at the conference venue, you can secure your room at the best available rate through the Eaton DC via their website or call the Hotel at (844) 863-614.

Please view the Eaton Cultural Calendar and the Covid-19 Community Updates for more information.

 

Travel

Air Travel:

  • IAD: Dulles International Airport (40-minute drive to the conference venue): 1 Saarinen Cir, Dulles, VA 20166
  • DCA: Ronald Reagan (15-minute drive to the conference venue): 2401 Ronald Reagan Washington National Airport Access Rd, Arlington, VA 22202
  • BWI: Baltimore/Washington International Thurgood Marshall Airport (60-minute drive to the conference venue): 7050 Friendship Rd, Baltimore, MD 21240

 

Metro Travel:

The stop nearest to the conference venue is McPherson Square Metrorail Station (7-minute walk from the conference venue): 1400 I St NW, Washington, DC 20005

View Map

 

Travel Alert: The Capital Pride Parade will take place on Saturday, June 8th, from 3:00 p.m. to 7:30 p.m. in the Shaw, Logan Circle, Downtown and Penn Quarter Neighborhoods in Washington, DC. Please allow for extra travel time around the city.

 

Area Attractions, Events and Tourism

Please explore Destination DC for destination information:

 

ADA

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

 

2024 AMA Marketing and Public Policy Conference