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2024 Transformative Consumer Research (TCR) Impact Festival

Boston, MA

Striving for Influential, Meaningful and Positive Action for Change and Transformation

Join us for the 2024 Transformative Consumer Research (TCR) Impact Festival for an inspiring journey into research with real-world impact. This event occurs on August 15-16 and is your opportunity to deep dive into the realm of societal impact research alongside experienced researchers and industry leaders. This year’s theme is Striving for Influential, Meaningful and Positive Action for Change and Transformation.

The tools and knowledge you’ll gain are valuable in order to make a tangible difference in pressing societal and global challenges. Our interactive sessions will guide you through identifying these challenges, leveraging specialized research tools, defining and measuring social impact metrics and publishing high-quality research that drives meaningful change. Register today to be a part of a community committed to turning ideas into impactful actions.


Academic Professionals


Doctoral Students


Are you interested in attending the AMA Summer Academic Conference right after this pre-conference? Learn more and register today!

Thursday, August 15 (All Times In ET)

Setting the Foundation for Engaging in Research with Societal Impact

Session 1: Publishing Research with Societal Impact: Perspectives from Journal Editors

Session 2: Identifying Pressing Social and Global Challenges and Scoping Impact

Session 3: Business Tools for Accelerating Social Impact Research that Leverages Existing Strengths

Friday, August 16 (All Times In ET)

Designing Research with Societal Impact

Session 4: Measuring Social Impact: Identifying, Defining and Measuring Social Impact Metrics

Session 5: Designing a Project with Societal Impact

Boston Marriott Copley Place

110 Huntington Avenue
Boston, MA 02116
Phone: (617) 236-5800


Room Rate:

We’ve secured an AMA room block at a special rate of $259.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 16.45% per room night. Taxes and fees are subject to change).

To make reservations, Reserve online or call Toll-Free Reservations at (877) 901-2079 and reference “American Marketing Association Summer Academic Conference,” 

Cancellations without penalty will be accepted up to 72 hours before arrival. If canceling an entire reservation within 72 hours of arrival, the credit card on file will be charged one night’s room and tax.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is July 18, 2024.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.



Please visit Massachusetts Bay Transportation Authority for more information.


Area Attractions, Events and Tourism



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

2024 Transformative Consumer Research (TCR) Impact Festival