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2024 Frontiers in Service Conference

Amelia Island, FL

Improving Lives Through Service 

Mark your calendar to join the 2024 Frontiers in Service Conference on Amelia Island from June 27-30 to explore the frontiers service research and experience the amazing, global community of service scholars!

The 2024 conference is focused on the potential of services, in all their variety, to affect consumer, societal and environmental well-being in numerous ways. Over the last decade, the ideas of ‘transformative’ and ‘sustainable’ services have blossomed into meaningful themes for service scholars. Drawing on these ideals, the 2024 conference will explore various service topics with a central emphasis on how services can (better) contribute to improving lives and the broader society. Certainly, it will consider the role of service in overcoming crises (e.g., the pandemic). Other important themes include:

  • Service Marketing
  • Service Management
  • Service Operations
  • Service Strategy
  • Service Design
  • Service Engineering
  • Service Science
  • Service IT, AI/Robotics in Service
  • Service and Public Policy
  • Transformative Service

Especially with a focus on how all these areas relate to improving individual and societal well-being.

For more information, visit the official conference site.


We invite service academics or practitioners to submit a 450-word abstract for possible presentation at the conference. Practitioners are invited to submit case studies, best practices, trends and recent developments in the service industry. The conference committee will select the most promising and noteworthy abstracts for the “Best Practitioner Paper Award.”



AMA Member

Early-Bird (Ends 4/30): $849
Standard: $949


Early-Bird (Ends 4/30): $899
Standard: $999

Doctoral Student

AMA Member

Early-Bird (Ends 4/30): $449
Standard: $549


Early-Bird (Ends 4/30): $499
Standard: $599


AMA Member

Early-Bird (Ends 4/30): $1,049
Standard: $1,149


Early-Bird (Ends 4/30): $1,099
Standard: $1,199

SERVSIG Doctoral Consortium 2024

June 26-27, 2024

The Service Special Interest Group (SERVSIG) of the AMA is pleased to announce the 30th SERVSIG Doctoral Consortium, preceding the Frontiers in Service Conference, hosted by Florida State University at the Omni Resort on the enchanted Amelia Island on June 26 (Welcome Reception) and June 27 (full day program).

The consortium is designed to help doctoral students and new faculty succeed in their careers. By promoting an intimate and collegial atmosphere, the consortium allows participants to interact with leading service scholars.

We invite Ph.D. students at all levels and early career-stage faculty to register and participate.

Doctoral Consortium participants must first register for the Frontiers in Services Conference in order to participate in this event. When registering for your doctoral student conference admission, you will be asked if you would like to add the consortium for an additional fee.

You can add this purchase below if you are already registered for the conference and would like to attend the consortiumPlease note that this registration is only for individuals who did not register for the consortium during their conference purchase.

Hosted by Florida State University’s
Dr. Persis E. Rockwood School of Marketing

Learn More About FSU College of Business

The 2024 Frontiers in Service Conference will be hosted by Florida State University and convene at the Omni Amelia Island Resort on the enchanted Amelia Island.


Omni Amelia Island Resort

Nestled on 1,350 acres at the tip of a barrier island off the Florida coast, this beautiful resort offers luxurious oceanfront accommodations with unparalleled views of the Atlantic Ocean, world-class resort pools, championship golf, and a full-service spa.

Make A Reservation


Amelia Island

Located just off the coast of northeast Florida, Amelia Island is easy to reach but hard to forget. With 13 miles of beautiful beaches, abundant native wildlife, and pristine waters, this barrier island has long been a beloved destination for visitors and residents alike.

Learn More


Travel Recommendations

  • Fly into Jacksonville International Airport (~30 miles, a 35-45 minute drive)
  • Uber costs range from $45-$65, depending on surge pricing
  • Alternatively, parking is available at the hotel


2024 Frontiers in Service Conference