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Robin Coulter, Mark Houston, Jeff Inman, Sandy Jap, Rick Netemeyer, Bill Qualls Chosen as 2023 AMA Fellows

Robin Coulter, Mark Houston, Jeff Inman, Sandy Jap, Rick Netemeyer, Bill Qualls Chosen as 2023 AMA Fellows

The American Marketing Association is pleased to announce the selection of six distinguished scholars to be inducted as AMA Fellows at the 2023 AMA Winter Academic Conference.

This year’s honorees include academics who span the discipline and have made extensive contributions both within the AMA and across other organizations and institutions. They include: Robin A. Coulter, Mark B. Houston, J. Jeffrey Inman, Sandy Jap, Richard G. Netemeyer, and William Qualls.


Robin A. Coulter, University of Connecticut

Robin A. Coulter is Professor of Marketing, VOYA Financial Fellow, and Department Head of Marketing in the School of Business at the University of Connecticut, and she is Extraordinary Professor in the Faculty of Economic and Management Sciences at the University of Pretoria, South Africa. Professor Coulter’s scholarship focuses on consumer behavior issues with strategic marketing implications; her research employs qualitative and quantitative methods to address branding in a global world, cross-cultural and transformative consumer behavior, global citizenship, behavioral pricing, and advertising effectiveness. Her work has appeared in an array of marketing-focused journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of International Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Advertising Research. Her peer-reviewed articles have garnered over 10,000 citations, with an H-Index of 42 and an i10 index of 62. She served as President of the American Marketing Association Academic Council, is a Brands and Brand Relationships Institute Fellow, and is an active member of the American Marketing Association and the Association for Consumer Research. Professor Coulter received her PhD in Business Administration with specializations in Marketing and Applied Statistics from the University of Pittsburgh.

Mark B. Houston, Texas Christian University

Mark B. Houston is Associate Dean for Faculty & Research and Eunice & James L. West Chair in Marketing at TCU. Mark is also affiliated with the University of Münster (Germany) and the Center for Services Leadership at Arizona State University. He is a Mallen Fellow and a Fellow of the Institute for the Study of Business Markets. Mark is coauthor of Entertainment Science (2019, Springer Nature), and his research on channels, movies, and platform strategy appears in Journal of Marketing, Journal of Marketing Research, Marketing Science, JCR, and Journal of Financial & Quantitative Analysis. Recent awards include the 2019 Louis Stern Award (long-term impact) and the 2018 Sheth Foundation Award. He is Editor of Journal of the Academy of Marketing Science and has served as an AE of JM and JSR. Mark has served on the AMA Board of Directors and the AMA Academic Council (President, 2012–2013). He cochaired the AMA Summer Conference (2005 and 2017) and the AMA/Sheth Foundation Doctoral Consortium (2010). An award-winning teacher, Mark has conducted research, consulting, and/or exec ed with firms such as AT&T, Caterpillar, Dell, IBM,, and WellPoint.

J. Jeffrey Inman, University of Pittsburgh

J. Jeffrey Inman is the Albert Wesley Frey Professor of Marketing and the Associate Dean of Research and Faculty at the Katz Graduate School of Business at the University of Pittsburgh. He is an internationally recognized scholar whose research focuses on consumer-relevant issues such as factors that influence in-store choice, healthy eating, and consumer–technology interaction. He has published over 70 peer-reviewed articles, industry reports, and book chapters, and his research has been cited over 17,000 times (Google Scholar, H-index=50). He received the University of Pittsburgh Chancellor’s Research Award in 2022, a lifetime achievement award from the American Marketing Association RAPSIG in 2021, and he was named a Fellow by the Society for Consumer Psychology in 2020.

Professor Inman recently stepped down from a three-year term as Editor in Chief of the Journal of Consumer Research. He has also served as President of the Society for Consumer Psychology as well as President of the Association for Consumer Research. He has chaired several major conferences, including three of the most prestigious conferences in the field of marketing: the INFORMS Marketing Science Conference, the ACR Annual Conference, and the AMA Winter Academic Conference. His research has either won or been a finalist for many awards; he won the MSI/H. Paul Root award, which is awarded to a Journal of Marketing article on the basis of its contribution to the advancement of the practice of marketing, and the AMA Marketing Communications SIG award for best marketing communications article. He enjoys skiing, running, and attending Pitt football and basketball.

Sandy Jap, Emory University

Sandy Jap is the Sarah Beth Brown Endowed Professor of Marketing at the Goizueta Business School at Emory University and has published widely across the top academic journals in marketing and management science. Her research focuses on strategic partnering, business-to-business management, channels of distribution, and go-to-market strategies. She is among the top 2% of most cited scholars and scientists worldwide across 22 scientific fields and 176 subfields. She is an academic fellow at the Marketing Science Institute, Institute for the Study of Business Markets at the Pennsylvania State University and the Direct Selling Education Foundation. She currently serves on the Marketing Science Institute Board of Directors and the Marketing Letters Advisory Board. She has received numerous awards, including a Lifetime Achievement Award from the American Marketing Association Interorganizational Special Interest Group, the Innovative Marketing Award from the Marketing Management Association, and many paper awards for her contributions and service to the academy. She is the author of Partnering with the Frenemy and coauthor of A Field Guide to Channel Strategy; both are how-to books on going to market strategy. She co-launched the Marketing Analytics Center at Emory University and is a former faculty member at the MIT Sloan School of Management and the Wharton School. Her PhD is from the University of Florida.

Richard G. Netemeyer, University of Virginia

Richard G. Netemeyer is the Ralph E. Beeton Professor of Free Enterprise in the Marketing Area, McIntire School of Commerce at the University of Virginia in Charlottesville. He received his PhD in Business Administration with a specialization in Marketing from the University of South Carolina in 1986. He was member of the Marketing Faculty in the E. J. Ourso College of Business at Louisiana State University in Baton Rouge Louisiana from 1986 to 2001 before joining McIntire in 2001.

Professor Netemeyer’s substantive research interests include public policy, social issues, and consumer health and well-being. He is currently researching topics relating to consumer financial health and well-being, physical health and well-being, and child/teen online privacy issues. His methodological interests include measurement and psychometrics, survey research methodologies, and advanced quantitative techniques / analytics.

His research has appeared in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, Journal of Applied Psychology, American Journal of Public Health, American Journal of Psychiatry, Journal of Public Policy & Marketing, and others. He is a coauthor of two textbooks pertaining to measurement and psychometrics, and he is currently a member of the editorial review boards of Journal of Public Policy & Marketing and Journal of Consumer Affairs.

William Qualls, University of Illinois at Urbana-Champaign

William Qualls is Professor Emeritus of Marketing, University of Illinois at Urbana-Champaign. Prior to joining the University of Illinois, he was a tenured associate professor of marketing at MIT Sloan School of Management from 1989–1998 and an associate professor of marketing at the University of Michigan from 1980–1989. In addition to these full-time appointments, he has held numerous visiting professorships at places such as the Helsinki School of Economics, Nanyang Technological University in Singapore, Auckland University in New Zealand, Sogang University, Hunan University and the Universidad Gabriela Mistral in Chile.

In addition to having an impact on students all over the world, he has published in such journals as Journal of Marketing, Journal of Marketing Research, Marketing Science, Organization ScienceJournal of Consumer Research, International Journal of Research in Marketing, Sloan Management Review, Journal of Public Policy & Marketing, and Journal of Business Research. Although his primary area of research will always be multiperson decision behavior, his current research examines issues in new product development, innovation, and technology management.

He has served, or currently serves, on the editorial boards of the Journal of Marketing, Journal of Consumer Research, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Business Research, and Academy of Marketing and Science Review.

Awarded numerous honors, most recently he was elected to the PhD Project Hall of Fame and named as Honorary Professor and Distinguished Foreign Scholar Expert at Hunan University in China.

Wanting to make sure his research is of value to the business world, he has consulted with firms such as KPMG-Peat Marwick, IBM, BellSouth, General Motors, Texas Instruments, Becton-Dickinson, and numerous others.

He teaches courses in business marketing, marketing strategy, and new product development at the undergraduate, graduate, executive program, and PhD levels. He has been an active contributor in numerous capacities with the National Black MBA Association, which has recognized his contributions to the African American community with an award named in his honor. In addition to his work with the NBMBAA, he has worked with colleagues at KPMG PhD Project to increase the flow of doctoral students of color into the college classroom by helping to recruit and mentor doctoral students interested in marketing.

The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory, and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time. The AMA Fellow designation is intended to recognize marketing academics’ achievement, but it is also designed to create a space for fellowship, discussion, collaboration, and continued contributions to the discipline.  

Each year, a new cohort is nominated from the academic community, selected by a group of distinguished peers, and honored at the AMA Winter Academic Conference. Since the program’s inaugural year, over 50 scholars have been inducted as AMA Fellows. Nominations for new fellows are accepted on an annual basis. Click here to learn more about the AMA Fellows and the nomination process.

The annual Winter Academic Conference creates space to honor special achievements in the discipline. This year, the awards presented will include: