Marketing During Times of Change
We live in times of extraordinary change, warranting firms, consumers and communities to not only adapt but also participate as change-makers. On a social front, there is an increase in activism to promote diversity, equity and inclusion in multiple sectors. On a technological front, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front, the pandemic has exacerbated inequalities in income, education and health yet led to many innovative business solutions. And on a political front, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront.
Mark your calendar and plan to attend the 2023 AMA Winter Academic Conference in Nashville, TN, which will shed light on how firms, consumers, policymakers and other stakeholders interact, adapt and even thrive during these times of tremendous change.
If you cannot join us in Nashville, select virtual programming will be available. More details will be made available this Fall.
San Diego State University
Arizona State University
COVID-19 Health and Safety Guidelines
We know the value of connecting in person, and we’re committed to making it a safe environment for all attendees. We will follow federal and local guidelines to ensure a safe conference. To join us in Nashville, you will be asked to confirm you have been fully vaccinated against COVID-19 and provide proof of vaccination onsite (e.g. vax card or photo, app, etc.), or show proof of a negative test result taken within 48 hours of the event. Proof of vaccination and negative tests will be checked on-site at the registration desk. AMA also encourages you to wear a mask in the event space.
If you choose to show a negative test result, any CDC or WHO recognized form of COVID test is acceptable (e.g. PCR or antigen, lab or self-test). The time of the test should be within 48 hours of when evidence of the test result is presented for entry to the event. If using a self-test, please take a photo of the negative result with your name, date and time written on it (do not bring the actual at-home test kit). Retesting during the event is not required.
If you are unable to join us in person for any reason, we encourage you to participate in the virtual portion of the event as we strive to provide an engaging and impactful experience both virtually and in person.