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2023 AMA Winter Academic Conference

February 6, Virtual | February 10-12, Nashville

Thank you for a great conference!

Mark your calendar and plan to join us in St. Pete’s Beach, FL for the 2023 Winter Academic Conference, February 23-25, 2024.

Unlocking Our Potential

As marketers, we have only just begun to embrace our potential. Our conference theme casts a wide lens on the many ways we, as marketing academics, can unlock our collective potential to be more impactful, more inclusive, appreciate diversity in thoughts and ideas, conduct research with a broader societal focus and embrace innovative methodological approaches to research. As we continue to explore newer topics (e.g., social media) and tools (e.g., machine learning) to address emerging challenges, a lot of work remains across domains that can benefit from our attention.

View the 2023 Event Photos

The 2023 AMA Winter Conference Program and Proceedings:

Marketing During Times of Change

We live in times of extraordinary change, warranting firms, consumers and communities to not only adapt but also participate as change-makers. On a social front, there is an increase in activism to promote diversity, equity and inclusion in multiple sectors. On a technological front, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front, the pandemic has exacerbated inequalities in income, education and health yet led to many innovative business solutions. And on a political front, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront.

The 2023 AMA Winter Academic Conference in Nashville, TN, will shed light on how firms, consumers, policymakers and other stakeholders interact, adapt and even thrive during these times of tremendous change.

View a statement from the AMA and Conference Co-Chairs about the 2023 Winter AMA Conference Location.

In-Person Pricing

(Sessions Take Place February 10-12 in Nashville, TN)

All in-person registrations include access to the online portion of the event taking place on February 6.

Academic Professional

AMA Member

Early-Bird (Ends January 10): $589

Standard: $689


Early-Bird (Ends January 10): $739

Standard: $839

Doctoral Student

AMA Member

Early-Bird (Ends January 10): $369

Standard: $469


Early-Bird (Ends January 10): $449

Standard: $549

Virtual-Only Pricing

(Sessions Take Place February 6)

Virtual registration includes sessions on our virtual event platform, as well as on-demand access for 30 days following the event.

Academic Professional

AMA Member




Doctoral Student

AMA Member




Need Help Accessing the Conference Platform?

Access the event through the Whova platform at:

Use the email address you used to register for the conference and create a password to log in.

Early Career Faculty Mentor/Mentee Sign Up

The 2023 Winter AMA Co-Chairs want to ensure that early career faculty are given the opportunity to seek mentorship in the field. This sign-up was for both mentors and mentees, and we asked that you fill it out by Wednesday, February 1st

After completing this form, mentees and mentors will receive an email from our Co-Chairs with their match. We invite mentors and mentees to arrive at the conference check-in by noon on Friday, February 10th, in the registration desk area. Coffee will be available for participants, and we encourage everyone to meet at one of the many seating areas in the conference venue to connect during that time. Mentors and mentees are also welcome to plan additional meetups during the conference. 

The deadline for this was February 1st.

Pre-Conference Sessions

These pre-conferences will run before the in-person 2023 AMA Winter Academic Conference.

Organizational Frontlines Research Pre-Conference
February 9-10 | Nashville, TN

The 8th Annual Organizational Frontlines Research Pre-conference will explore the latest scholarly research and industry trends related to organizational frontlines.

Add on the pre-conference while purchasing your AMA Winter Academic Conference registration, or register for only the pre-conference here.

Are you interested in attending both this pre-conference and the Women in Sales Pre-Conference? Then be sure to register at the bundled rate.

Women in Sales Pre-Conference
February 9-10 | Nashville, TN

The Women in Sales (WinS) Pre-conference is designed to both support current women sales scholars and to encourage the development of future women sales scholars by focusing on scholars teaching or researching in the sales area, or with a tangential interest (e.g., retailing, services, relationship marketing, or OFR). This pre-conference aims to advance sales scholarship, promote integration with related areas, and promote networks to facilitate this advancement. We also hope to encourage emerging women sales scholars.
The WinS pre-conference, from Thursday evening through Friday lunch targets women with an interest in teaching or researching in the sales area. We strongly encourage men in the sales area to join us for our Friday afternoon programming during the main AMA conference, as we explore how to support women academics in the sales area and bring additional attention to researching professional selling and sales management.

Add on the pre-conference while purchasing your AMA Winter Academic Conference registration, or register for only the pre-conference here.

Are you interested in attending both this pre-conference and the Organizational Frontlines Research Pre-Conference? Then be sure to register at the bundled rate.

Doctoral Students should contact Maria Rouziou ( for information about a registration discount and scholarship opportunity.

Scholarly Research – Ideas and Avoiding Pitfalls
February 10 | Nashville, TN

Scholarly Research – Ideas and Avoiding Pitfalls is a half-day workshop that will concentrate on two aspects related to publishing. The first part of the discussion will focus on the process of generating ideas that have the potential to result in a scholarly publication. The second part will focus on how to avoid some of the common mistakes that authors make when crafting a manuscript, and subsequently when revising the manuscript.

Space for this workshop is limited, so register now to save your spot.

Conference Co-Chairs

Nita Umashankar headshot

Nita Umashankar

San Diego State University

Carey School of Business

Monika Lisjak

Arizona State University

COVID-19 Health and Safety Guidelines

We know the value of connecting in person, and we’re committed to making it a safe environment for all attendees. We will follow federal and local guidelines to ensure a safe conference. The CDC and experts are helping people better understand their COVID risk, what actions to take if exposed and access to affordable tests. Given these updates, we are offering new options for meeting COVID safety guidelines outlined below.

The 2023 AMA Winter Academic Conference does not have a mask mandate, nor are attendees required to provide proof of vaccination or a negative COVID-19 test. Masks are optional for attendees. If wearing a mask will make you feel more comfortable while attending the symposium, please do so, but we will not require them.

For those traveling, please adhere to transportation mandates in airports, during air travel and while on public modes of transportation.

We strongly encourage you to understand your risks according to CDC Guidelines prior to attending.

The American Marketing Association is free to establish further limitations leading up to the 2023 AMA Winter Academic Conference. If there are any changes to the COVID protocol, we will update this page. We thank you in advance for your understanding, flexibility and continued support. We look forward to seeing you!

If you are unable to join us in person for any reason, we encourage you to participate in the virtual portion of the event as we strive to provide an engaging and impactful experience both virtually and in person.

Renaissance Nashville Hotel

611 Commerce Street
Nashville, TN 37203
Phone: (615) 255-8400

Room Rate:

$259.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 15.25% + $2.50 per night, but are subject to change).

Reserve online or call the Hotel at (877) 901-6632 and reference American Marketing Association Winter Academic Conference to make reservations.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is January 10th, 2023.

Cancellations must be made at least 72 hours prior to arrival to avoid a penalty of 1 night’s room and tax.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.


Area Attractions, Events and Tourism

Please visit Renaissance Nashville Hotel’s recommended experiences page for information on dining, events and culture.

For additional information on local events and attractions, please visit Nashville’s Official Tourism Page.



Please visit Nashville Metro Transit Authority for more information.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.


Awards Luncheon Sponsor

ebsco logo

Poster Reception Sponsor

sage publishing


Room Sponsors



Wiley wordmark



What’s the format and timing of the event?

The 2023 AMA Winter Academic Conference offers in-person and virtual components.

The virtual conference experience will be hosted Monday, February 6th, on the Whova event platform. Presenters and attendees will join virtually through Whova to participate. Virtual sessions are listed in central time.

The in-person conference will be hosted in Nashville, TN, on February 10-12. In-person sessions are listed in central (Chicago) time and will not be live-streamed.


How do I access the virtual event?

Access the event through the Whova platform at:

Use the email address you used to register for the conference and create a password to log in.


Do I need to register?

Yes. All attendees, poster presenters, paper presenters and special session presenters must register at to participate. Registration for the in-person conference includes access to the virtual conference. The email you use to purchase registration will be the one you use to log in to Whova.


I’m presenting a paper or special session in the virtual conference. How do I get to my session?

Make Sure You Registered – If you haven’t already, please make sure you are registered for the conference. Without registration, you won’t be able to access the virtual event platform. You can register at

Log In to Whova – Once you have registered for the conference, you can access the Whova Virtual Event Platform.
Logging into the Whova Web Platform for the First Time:

  1. Open
  2. Select “Don’t have an account? Sign Up Here” and create an account with the email associated with the registration and create a password.
  3. Log In

Joining Sessions:

  1. Open Whova and log in using the email associated with registration and your password.
  2. From the homepage, attendees can view the Agenda, Attendees, the Community message boards and Direct Messages on the left-hand side. To join a live competitive paper or special session, select Agenda, then Sessions.
  3. Navigate to the desired session by searching by date, track, or search bar to find a session by the session title or speaker name. (Note: If a session does not have the Virtual tag, it is offered as part of the in-person conference and cannot be joined via Whova.)
  4. Click “View Session” You will see session information and can scroll down to view individual papers in competitive paper sessions.
  5. To open the session in Zoom, click the blue “Join the Stream” button. Whova will launch the Zoom App. In the Zoom window, connect your video and audio to participate fully. Sessions will start 15 minutes early for authors and panelists to join and test their tech.


Will sessions be recorded?

In-person sessions will not be recorded or streamed to virtual attendees. However, during the virtual conference, special sessions will be recorded and shared on Whova for on-demand viewing.


What should I do if I need help?

AMA customer service will be available by email at or by phone at 1-800-AMA-1150.


How do I navigate and use the Whova platform? 

Reference this guide for more information about using the Whova event platform.


How do I receive a letter of participation for the conference?

To receive a letter of participation for the 2023 AMA Winter Academic Conference, please fill out this form.


2023 AMA Winter Academic Conference