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2023 AMA Summer Academic Conference

July 31, Virtual | August 4-6, San Francisco

Thank you for a great conference!

Mark your calendar and plan to join us in Boston, MA, for the 2024 Summer Academic Conference, August 16-18, 2024.

Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People

Given the polycrisis that the world faces and newly emerging challenges, it is incumbent upon marketing academics and practitioners to continue guiding individuals, businesses and societies around the world to better prepare for an uncertain future driven by accelerated advances in different forms of technology. The influence of technology-powered marketing and its intersection with the global economy, geopolitics, socio-cultural issues and human behavior warrant exploration into transformative research that has potential for implementation in responsible business practices.

The 2024 AMA Summer Academic Conference will demonstrate the responsibilities of marketing to promote innovative, sustainable, inclusive and equitable technology-based offerings that advance the quality of life for humanity and the earth.

Relive the Event Excitement

Access Your Certificate

Access your proof of participation at this year’s conference by generating your certificate quickly and easily using the provided forms:

Conference Program

Explore the program from the conference this year.

Conference Proceedings

Discover the latest research from the 2023 AMA Summer Academic Conference.

A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem

The world has faced exceptional uncertainties recently, including the ongoing pandemic, regional conflicts, economic volatility, and supply chain disruptions. These uncertainties are compounded by the accelerating climate crisis and a growing sense that social and political discourse is fracturing globally. Practitioners, consumers, and other stakeholders are challenged to adapt and thrive economically, psychologically, and socially amidst these challenges. Marketing has a special responsibility in helping the world navigate the current environment toward a more harmonious future. The 2023 AMA Summer Academic Conference invites research that highlights the role of marketing in advancing our understanding of the complex challenges at hand and in shaping resilient business ecosystems that can respond proactively, equitably, and sustainably.

In-Person Pricing

August 4-6 in San Francisco, CA

All in-person registrations include access to the online portion of the event taking place on July 31.

Academic Professional Ticket

AMA Member

Early-Bird (Ends June 30): $609

Standard: $709


Early-Bird (Ends June 30): $759

Standard: $859

Doctoral Student Ticket

AMA Member

Early-Bird (Ends June 30): $389

Standard: $489


Early-Bird (Ends June 30): $469

Standard: $569

Virtual Pricing

July 31

Virtual registration includes sessions on our virtual event platform, as well as on-demand access for 30 days following the event.

Academic Professional Ticket

AMA Member




Doctoral Student Ticket

AMA Member




A Note About Academic Placement

After observing the 2022 Fall Rookie Job Market and transition to online (Zoom) interviews, the AMA Academic Council sought to understand the challenges and best practices to improve the market moving forward. To do so, we surveyed 2022 job market candidates and engaged a taskforce of faculty with extensive recruiting experience. We encourage you to read the statement from the AMA Academic Council on following best practices for universities and job market candidates.

Expert Workshops

Presented by leading experts, these 75-minute workshops are focused on emerging research and teaching techniques and tools. View the workshops.

Conference Co-Chairs

Julian Saint Clair

Loyola Marymount University

Alok Kumar

University of Nebraska Lincoln

Lucy (Yan) Liu

Texas A&M University

San Francisco Marriott Marquis

780 Mission Street
San Francisco, CA 94103
Phone: (415) 896-1600


Room Rate:

$189.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 14% tax, plus 2.25% SF Tourism Fee and $0.73 CA Tourism Fee, per room per night. Taxes and fees are subject to change).

Reserve online or call Toll-Free Reservations at (877) 622-3056 and reference “American Marketing Association Summer Academic Conference” to reserve your room over the phone.

Please reserve your overnight accommodations early, as there are a limited number of AMA special rates available. The discount rate cut-off date is July 27, 2023

You may cancel your reservation 72 hours prior to the day of your arrival to avoid a one-night room and tax penalty.

Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.


Area Attractions, Events and Tourism

Please visit San Francisco Marriott Marquis Hotels’ recommended experiences page for information on attractions.

For additional information on dining, events and culture, please visit SF Travel.



Please visit Bay Area Rapid Transit for more information.



The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

Academic Platinum Sponsor

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Awards Luncheon Sponsor

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Welcome/Poster Reception Sponsor

Room Sponsor

Snyder Innovation Management Center

Expert Workshop Sponsor


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2023 AMA Summer Academic Conference