Research Driven Communication
The Marketing Communications Special Interest Group encourages the intellectual leadership of the discipline of strategic marketing communications by promoting research-driven dialogue among and between marketing researchers, educators and industry practitioners. With a particular focus on leveraging communications for brand- and relationship-building across multiple channels, our mission is to create a community obsessed with stakeholder value creation. In addition to hosting regular research workshops and panel discussions at AMA Conferences globally, the Marketing Communications SIG sponsors multiple annual awards to recognize excellence in the field.