Anders Gustafsson, P.K. Kannan, Aric Rindfleisch, and Shrihari Sridhar Chosen as 2026 AMA Fellows

The American Marketing Association is pleased to announce the selection of four distinguished scholars to be inducted as AMA Fellows at the 2026 AMA Winter Academic Conference in Madrid, Spain.

The 2026 honorees include academics who span the discipline and have made extensive contributions both within the AMA and across other organizations and institutions. They include: Anders Gustafsson, P.K. Kannan, Aric Rindfleisch, and Shrihari (Hari) Sridhar.

Anders Gustafsson, BI Norwegian Business School

Anders Gustafsson is Professor of Marketing at BI Norwegian Business School and a Distinguished Professorial Fellow at Alliance Manchester Business School, University of Manchester. Over the course of his career, Gustafsson has published more than 100 peer-reviewed articles in leading academic journals, and his scholarship has been formally recognized on more than a dozen occasions, including the Christopher Lovelock Career Contributions to the Services Discipline Award from AMA SERVSIG (2018) and multiple best paper awards in conferences and journals.

He was the first international president of the American Marketing Association’s Academic Council, and during his tenure he helped to establish the AMA–EBSCO–RRBM Award for Responsible Research in Marketing. Gustafsson has also served on the AMA Board of Directors and for many years on the Board of the Sheth Foundation. In addition, he organized the 2023 AMA–Sheth Doctoral Consortium, hosted in Oslo, Norway, and initiated the AMA–Sheth Early Career Consortium, first held in Phoenix in 2025.

P.K. Kannan, University of Maryland

P.K. Kannan is Dean’s Chair in Marketing Science and Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. His current research stream focuses on digital marketing and AI applications, marketing analytics, influencer marketing, and media mix modeling. His research papers have been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. His research has won the John Little Award, ISMS Practice Prize Award, AMA/Marketing Science Institute/H. Paul Root Award (twice), the Don Lehmann Award (twice) and been selected as a finalist for the Paul E. Green/Vithala R. Rao Award three times.

He is a Fellow of the European Marketing Academy (EMAC), received the EMAC Distinguished Marketing Scholar award in 2024. He also received the AMA TechSIG Lifetime Achievement Award in February 2025 and chosen as an INFORMS Society of Marketing Science (ISMS) Fellow in June 2025. He served as the EIC of International Journal of Research in Marketing (IJRM) from 2018–2021. He currently serves as an associate editor for Journal of Marketing and Journal of Marketing Research and a senior editor for Production and Operations Management. Kannan is the Chair for the American Marketing Association Marketing Research SIG and has chaired the INFORMS Service Science section.

Aric Rindfleisch, University of Illinois

Aric Rindfleisch is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois. Rindfleisch’s research focuses on understanding technology and innovation in the digital world and has been published in several leading academic journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, Strategic Management Journal, Journal of Product Innovation Management, among others. His research has won numerous awards, including the Varadarajan Award and the Louis W. Stern Award from the American Marketing Association, the Shelby D. Hunt/Harold H. Maynard Award for the best article in the Journal of Marketing and the Rao Award for the best article in Customer Needs and Solutions.

Rindfleisch is also an award-winning teacher and was named by Princeton Review as one of the Best 300 Professors in America. He has taught at all levels, ranging from undergraduates to doctoral students and also teaches three popular Coursera classes (Marketing in a Digital World, The Digital Marketing Revolution, The 3D Printing Revolution) that have collectively enrolled over 700,000 learners.

Shrihari (Hari) Sridhar, Texas A&M University

Shrihari (Hari) Sridhar is the Senior Associate Dean of Mays Business School. He is a Professor of Marketing and holds the Joe Foster ’56 Chair in Business Leadership at Mays Business School. Sridhar’s research focuses on the financial and socioeconomic impact of marketing strategy and the causal effects of marketing interventions. His research covers business-to-business/sales, healthcare, education, media markets, and online/mobile platforms.

Sridhar has served as Journal of Marketing Editor in Chief and has served as Associate Editor and Area Editor at Journal of Marketing and Journal of Marketing Research. His work has appeared in Journal of Marketing, Journal of Marketing Research, Marketing Science, and Quantitative Marketing and Economics. Sridhar’s research has won the Financial Times Responsible Business Education Award, AMA-EBSCO-RRBM Award for Responsible Research, and been a finalist for the AMA/Marketing Science Institute/H. Paul Root Award, the Paul E. Green/Vithala R. Rao Award. Sridhar’s research is also featured in Booz & Co., Forbes, Fox News, Harvard Business Review, Houston Chronicle, National Public Radio (NPR), Reuters Inc, and Sloan Management Review.

Sridhar was recognized with the Varadarajan Award for Early Contributions to Marketing Strategy Research in 2014. He was chosen as Marketing Science Institute (MSI) Young Scholar in 2013, MSI Scholar in 2020, and ISBM Distinguished Research Fellow in 2024. At Texas A&M University, he was recognized as a Presidential Impact Fellow in 2018, and a Chancellor’s EDGES Fellow in 2021 for his scholarly research impact. He is an award-winning teacher recognized by Texas A&M University and Poets and Quants and is also coauthor of two books titled Focus: How to Plan Strategy and Improve Execution to Achieve Growth, and Marketing Strategy: Based on First Principles and Data Analytics. He has advised numerous companies such as the ABS Group, Avery Dennison, DistributionNOW, Dow Chemicals, Microsoft, P-66, Schlumberger, SNC- Lavalin, Sodexo E&R, St. Gobain, Seattle Times, Sysco Foods, and TEEX on strategy and data science.

The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory, and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time. The AMA Fellow designation is intended to recognize marketing academics’ achievement, but it is also designed to create a space for fellowship, discussion, collaboration, and continued contributions to the discipline.

Each year, a new cohort is nominated from the academic community, selected by a group of distinguished peers, and honored at the AMA Winter Academic Conference. Since the program’s inaugural year, over 50 scholars have been inducted as AMA Fellows. Nominations for new fellows are accepted on an annual basis. Click here to learn more about the AMA Fellows and the nomination process.

The annual Winter Academic Conference creates space to honor special achievements in the discipline. This year, the awards presented will include:

Academic

Academic Research

AMA Awards