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AMA Leadership

Executive Team

Bennie F. Johnson – Chief Executive Officer

Bennie F. Johnson is the Chief Executive Officer of the American Marketing Association. AMA is the largest community-based marketing association in the world, trusted by marketing and sales professionals to help them discover industry trends. AMA’s community of local chapters spans more than 70 cities and 320 college campuses throughout North America. AMA is home to award-winning content, PCM® professional certification, five premiere academic journals, and industry-leading live and virtual training events.

He most recently served as the Executive Director of AIGA, the largest professional association for design. AIGA grows the power of design as a professional craft, strategic advantage, business driver and catalyst for positive impact. While at AIGA, Bennie hosted the acclaimed Design Adjacent podcast and the design leadership fireside chat series from 2020 to 2022. 

Currently, he serves on the Board of Overseers for Columbia University’s School of Professional Studies, and is a former Board Chair of the Smithsonian’s Anacostia Community Museum. Bennie is also a special advisor to the People’s Graphic Design Archive. He was recently named to the Board of the Phillips Collection in Washington, DC.

Matt Weingarden – Executive Vice President, Communities & Journals

A fan of AMA and Marketing history, Matt Weingarden appreciates the tradition, passion and innovative spirit that are hallmarks of the AMA’s broad member communities, six publications, impactful Foundation, and diverse volunteer leaders. As Executive Vice President, Communities & Journals, Matt is grateful to support the AMA’s network of community leaders and get-it-done volunteers. Since joining the AMA, Matt has worked with nearly every area of the organization, starting with nurturing the AMA’s academic programming and reorganizing its portfolio of leading scholarly journals. He subsequently worked in a similar manner with AMA’s programming aimed at professionals, undergraduate students, and beyond.

Matt has worked in volunteer management and marketing roles at internationally recognized universities, traditional membership associations and municipal government. If you know any AMA trivia, please share it with him by emailing mweingarden@ama.org.

Amy Gwiazdowski – Vice President, Communications

As the Vice President of Communications, Amy looks to identify needs, build engagement opportunities, and facilitate collaboration. Before joining AMA, she held the position of Senior Director of Communications for AIGA, the professional association for design, working to amplify the impact of the design profession. 

Amy is a communications professional who looks for solutions that bring the greatest benefit. She has experience leading both internal and external communication outreach efforts and has managed the external and internal communications for several trade associations in Washington, DC.

Julie Schnidman – Vice President, Alliances

Julie has always believed in the power of partnerships to create transformational change. As Vice President of the Alliances team, Julie leads the advertising and sponsorship efforts of the AMA, ensuring that our B2B partners find the right platform to share their unique solutions with our engaged audience of marketers. She is also grateful to oversee the AMA Foundation, which celebrates marketers who have made an impact in their community and supports the next generation of marketing leaders.

Prior to her work at the AMA, Julie served in business development, grants administration and client services roles within corporate and nonprofit organizations. 

Molly Soat – Vice President, Professional Development

As the Vice President of Professional Development, Molly oversees a team of production and programming experts that strategize, curate and create experiences to drive employable skills and personal growth for our marketing community. In her eight-year tenure at the AMA, Molly has served in creative and leadership roles for the AMA’s practitioner publication, Marketing News.


Prior to her work at the AMA, Molly was the editor in charge of magazines spanning business and architectural design verticals. She’s always looking for good book recommendations, and can be reached at msoat@ama.org.

Lily Yao – Vice President, Marketing

Lily is a business leader who appreciates the value and power of a community. As the VP of Marketing, Lily is committed to expanding the global reach of the AMA community across industries, disciplines, and interests.  She is responsible for creating the vision and strategy to elevate AMA’s brand in the marketplace through high-impact marketing campaigns and efficient marketing operations.

Before joining the AMA, Lily held marketing leadership positions at Fortune 500 companies such as Hasbro, NBCUniversal and startups such as theSkimm.  She is passionate about motivating and collaborating with others to achieve success.

2026-27 Board of Directors

The AMA Board of Directors is a group of volunteer leaders who are impactful visionaries in marketing. They provide insight and guidance as the AMA works to become the essential community for marketers.

Tiffany White – Chairperson

Term: 7/1/2024 – 6/30/2028

Tiffany Barnett White is Chair, Professor of Business Administration and Advertising and Bruce and Anne Strohm Faculty Fellow in the Gies College of Business, University of Illinois. She serves as Academic Director of the Master of Science in Management program at Gies and Faculty Athletics Representative for the University of Illinois. She received a Ph.D. in marketing from Duke University and BS and MS degrees in Advertising from the University of Illinois.

Her research addresses affective and behavioral aspects of consumer-brand relationships with a particular emphasis on the drivers and outcomes of consumer (dis)trust. White has presented on the topic of branding and brand strategy to national and international audiences. Her research on the “Brand Connected Consumer” is a featured TEDx presentation. She is an award-winning teacher and is consistently featured on the University-wide list of faculty rated as excellent by their students. 

White served as Secretary-Treasurer for the Society for Consumer Psychology, At-Large Director for the Association for Consumer Research and as ACR Co-Chair. She is a member of the Editorial Board for the Journal of Consumer Psychology, the Journal of Consumer Research, Journal of the Academy of Marketing Science, the Journal of Public Policy and Marketing, and the Journal of Service Research.

Peter Barber – Chairperson-Elect

Term: 7/1/2025 – 6/30/2029

Peter Barber is a marketing and branding leader recognized for success in the nonprofit, higher education and retail marketing sectors. He has served in numerous AMA volunteer roles since 2011 and is past chair of the AMA Higher Education Marketing Symposium and the AMA Nonprofit Marketing Conference.

Peter’s professional experience includes leadership roles with a number of prestigious marketing and advertising companies, including Lipman Hearne, DDB, Campbell Mithun, Budget Car & Truck Rental, and the Leo Burnett Company. His success includes experience supporting some of the most well-known brands in the country, including McDonald’s, Procter & Gamble, Ace Hardware, Rutgers University, Weber Grills, and Black & Decker.

Peter has most recently served as Vice President of Marketing and Brand for Trout Unlimited, a conservation nonprofit. He is a graduate and active alumni of Drake University and is a recent transplant to North Carolina (by way of Chicago).

Kim Whitler – Secretary

Term: 7/1/2026 – 6/30/2030

Kimberly A. Whitler (PhD) is the Frank M. Sands Sr. Associate Professor of Business at the University of Virginia’s Darden School of Business. Whitler’s research focuses on helping boards, CEOs, and CMOs better understand and leverage marketing for firm advantage. Her research won the 2023 Journal of Marketing’s Sheth Foundation Award, the 2020 Journal of the Academy of Marketing Science Sheth Foundation Award, was a finalist for the Journal of Marketing’s 2018 MSI/Paul H. Root Award and won the 2017 Robert D. Buzzell Best Paper for research that had the most significant impact on marketing practice and thought. 

Prior to becoming a professor, Whitler worked for nearly 20 years in marketing strategy, General Management, and Chief Marketing Officer positions. She is the author of Positioning for Advantage: Techniques and Strategies to Grow Brand Value, and as a senior contributor for Forbes, has over 4.5 million views of her articles. Whitler has worked with a number of organizations, including the FBI, U.S. Department of Defense, The Coca-Cola Company, McDonald’s, CEO-CMO Summit, PGAN Large Cap CEO Forum, Forbes’ CMO Summit, E. & J. Gallo, Gartner, MSI Trustee Meeting, among others. She attended the USAFA, has a BA from Eureka College, an MBA from University of Arizona, and an MS and PhD from Indiana University.

Michael Day – Treasurer

Term: 7/1/2026 – 6/30/2029

Michael Day is an innovative business leader with over 30 years of international financial management and operations experience and a passion for the creative industry.

He brings extensive expertise having lead the financial operations of media, digital, and creative agencies while navigating agency-holding company relationships including Publicis, IPG and Stagwell Group (formerly MDC Partners). 

Michael appreciates and respects the individual culture that each agency has developed and leads change through collaboration and education.  

He is known for balancing analytical rigor with creative business growth during mergers and acquisitions, product pricing, client negotiations, project management and optimization of resource allocation and realization.

Michael is a proud alumni of Syracuse University, splits his time between New York and Chatham, MA and is perpetually preparing for his next marathon.

Robin Tooms – Immediate Past- Chairperson

Term: 7/1/2023 – 6/30/2027

Robin Tooms has spent her 20+-year professional career ascending from a variety of roles – from creative and design, to leading strategy for clients and serving as a virtual CMO, to an in-house CMO for a leading financial institution. As an innovative marketer, she has deep expertise in areas including B2B, corporate and product branding, digital marketing and marketing automation, and integrated brand and marketing strategies. Over the years, she has gained a reputation for driving initiatives that capture millions of dollars in brand value and new revenue opportunities.

Tooms firmly believes that everyone has a responsibility to support the community that helped their personal and professional success. Her mission has been twofold: create awareness and value for our design and marketing communities, and to support the organizations and students that will shape the next generation of professionals. To do this, she regularly volunteers for board and leadership positions with organizations, including the American Marketing Association (AMA).

She holds an MBA with a concentration in Marketing Management from Rice University, in addition to a BFA in Graphic Communications from the University of Houston.

Aric Rindfleisch – AMA Foundation Chair

Term: 7/1/2026 – 6/30/2027

Aric Rindfleisch (PhD, Wisconsin) is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois. He previously held faculty positions at several other leading institutions across the world, including the University of Wisconsin, University of Arizona, Tilburg University, Korea University, Yonsei University, Waseda University and Hong Kong Polytechnic University. Aric’s research, which currently focuses on technology and innovation, has been published in a variety of journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing and Journal of Product Innovation Management, among others. Aric also teaches three popular Coursera classes (Marketing in a Digital World, The Digital Marketing Revolution, The 3D Printing Revolution), which have a combined total of over 600,000 learners across the world.

John Kennedy

Term: 7/1/2024 – 6/30/2027

John is the Managing Partner of The Sorium Group, a boutique strategic marketing consultancy that partners with companies on the frontier of their industries. John is active in the early-stage venture community where he participates as an advisor/consultant, fractional CMO and investor.

Prior to going out on his own, John had an almost three-decade marketing career in b2b technology, culminating as a senior marketing and communications leader at several Fortune 100 brands. Notable leadership positions included: founding CMO of Conduent (formerly Xerox Services); CMO of Xerox; and a range of senior positions at IBM, including CMO of Global Business Services (now IBM Consulting), VP of Corporate Marketing and CMO of two geography units: Americas and Asia-Pacific. 

John began his marketing career at Procter & Gamble in Brand Management working on both market leading brands like Downy Fabric Softener and classics like Spic n’ Span Floor Cleaner.  

John received his MBA from Harvard University. He received a bachelor’s degree in economics and political science from the University of North Carolina at Chapel Hill. In addition to sitting on the AMA Board, John sits on several private company boards in the b2b technology and software sectors.

Nadya Kohl

Term: 7/1/2024 – 6/30/2027

Nadya Kohl is an award-winning business leader, domain expert, and seasoned operator with over 25 years of experience in driving top and bottom line business growth by harnessing marketing, data, analytics, and technology for premier Media, Retail, Consumer Products, and Technology organizations. She has been a frequent industry commentator on data-driven digital marketing, customer analytics, privacy compliant identity management, location intelligence, business management, and “women in business” topics. She also currently serves on the Advisory Boards of early-stage data companies.

Nadya’s background highlights her ability to innovate at the intersection of data, technology and consumers – and to develop the next generation of experts. Most recently, Nadya served as Chief Marketing Officer and Head of Data Services/Decision Sciences at Volta Charging. Acquired by Shell [NYSE: SHEL] in 2023, Volta was the industry-leading electric vehicle charging and media company, and a key player in driving toward a clean energy future. 

Her marketing leadership delivered strong top line growth, created new data monetization revenue streams, increased brand awareness of the benefits of a carbon-neutral charging and media network, established new client-centric content franchises, retained top talent, and set a foundation for continued growth in key markets. 

Prior to joining Volta Charging, Nadya directed Marketing, Business Development, Data Sales, and Channel Partnerships at PlaceIQ, the leader in geolocation intelligence. Previous to that, Nadya held multiple positions overseeing corporate strategy, business development, digital platforms for Experian’s Marketing Services $1B global business, where she co-founded Experian’s global Audience Services platform – a pillar of the digital marketing economy today.  Nadya completed her MBA studies at the University of Chicago Booth School of Business and earned her BBA in Economics with a minor in Philosophy, cum laude, from Loyola University of Chicago.

Maura Scott

Term: 7/1/2024 – 6/30/2027

Maura L. Scott is Professor of Marketing and Edward M. Carson Chair in Services Marketing at the W. P. Carey School of Business, Arizona State University. Maura’s research interests include consumer and societal well-being, public policy, and services marketing. Her research examines how to help improve consumers’ financial and health decisions, particularly among underrepresented, marginalized, and vulnerable populations.

Maura is Co-Editor of the Journal of Marketing. Maura was previously joint Editor-in-Chief of the Journal of Public Policy & Marketing. She has served as Associate/Area Editor for the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. In addition to serving on the AMA Board of Directors, she is a Past President of the AMA’s Academic Council and has served on the Board of Directors for ACR.

Maura won the Society for Consumer Psychology’s 2024 Distinguished Scientific Contribution Award. Maura has won the Kinnear Best Paper Award (JPP&M), the Weitz-Winer-O’Dell Award (JMR), the AMA-EBSCO-RRBM Award for Responsible Research. Maura is an MSI Academic Fellow.

Maura’s industry background includes marketing roles at 3M, Dial Corporation, and Motorola. She enjoys mentoring and has been actively involved in the PhD Project for many years. She won the Williams-Qualls-Spratlen Award for Multicultural Mentoring.

Andrea Dixon

Term: 7/1/2025 – 6/30/2028

Since 2009, Dixon grew the impact of Baylor’s ProSales major from eight to 201 students (while increasing average GPA from 2.7 to 3.66). She expanded corporate partnerships from $15K to $430K/year, contributing $2M+ to endowment. Her competency-based model allows for guaranteed placement for Seniors and Junior-level internships.

Dixon has published in JM, HBR, Organizational Science, JAMS, EJM, JPSSM, JME, and Leadership Quarterly. Her research in JM was the 2002 award-winner. She co-authored Strategic Sales Leadership and Sales Management (3rd E.). Dixon served as a Regional Editor for EJM and serves on the ERBs for JPSSM, JBRJMTPJBBM, and JME.

Key awards include AMA’s Sales SIG Lifetime Achievement Award (2024); Cornelia Marschall Smith Award (2020) for superlative contributions in teaching, research, and service; Piper Professor (2023) (top 10 Texas professors); AMA’s Sales SIG Teaching Award (2014);  AMS Marketing Teacher Award winner (2008).

Dixon co-chaired Winter AMA Educators (2007), Global Sales Science Institute (2012; 2017), and 3M Frontline Sales Conferences (2012; 2016). Board service includes AMA Academic Council, NCSM, and GSSI. She served as President for AMA Sales SIG and the University Sales Center Alliance. At Baylor, she chaired the President’s Task Force on Alternative Revenue, co-chaired the Presidential Search Committee, and was a Faculty Regent.

Shrihari Sridhar

Shrihari Sridhar

Term: 7/1/2025 – 6/30/2028

Shrihari (Hari) Sridhar is Senior Associate Dean and Professor of Marketing at Mays Business School, where he holds the Joe Foster ’56 Chair in Business Leadership. His research examines the financial and socio-economic impact of marketing strategy, with applications in B2B/sales, healthcare, media, education, and online platforms.

Dr. Sridhar is a former Editor in Chief of the Journal of Marketing and is serving as Associate Editor for Journal of Marketing and  Journal of Marketing Research. His work has appeared in top journals and been featured in Harvard Business Review, Sloan Management Review, Forbes, Fox News, NPR, and Reuters.

His honors include the Financial Times Responsible Business Education Award, AMA-EBSCO-RRBM Award, and recognition as an MSI Scholar and ISBM Distinguished Research Fellow. At Texas A&M, he was named Presidential Impact Fellow and Chancellor’s EDGES Fellow.

An award-winning teacher, Dr. Sridhar co-authored Focus and Marketing Strategy: Based on First Principles and Data Analytics. He has advised firms such as Microsoft, Dow, Schlumberger, and Sysco.

He previously held faculty positions at Michigan State and Penn State. He earned a Ph.D. from the University of Missouri-Columbia, M.S. from Missouri-Rolla, and B.E. from R.V. College of Engineering, Bangalore.

Karen Winterich

Karen Winterich

Term: 7/1/2025 – 6/30/2028

Karen is the Gerald I. Susman Professor in Sustainability and Professor of Marketing in the Smeal College of Business, Penn State University. She conducts research in consumer behavior, studying the effect of consumer identities on donations and strategies for increasing sustainable behavior particularly regarding disposition, reuse, and repair.   

Her research is published in JMR, JM, and JCR, among others, and has received the MSI/H. Paul Root Award and the AMA-EBSCO Responsible Research in Marketing Award. She serves as Co-Editor for the Journal of Marketing Research and previously served as Associate Editor at JMR, JM, and JCP. Karen is the Past President of the AMA Academic Council and received the Distinguished Scientific Contribution Award from the Society for Consumer Psychology as well as being named an MSI Young Scholar in 2013 and MSI Scholar in 2020. She enjoys teaching sustainability marketing, which she developed in 2013 as part of Smeal’s Sustainability Education Initiatives. For the course, she partners with a variety of clients to give students experience addressing sustainability challenges. In 2022, she received the Smeal Impact Teaching Award.

Winterich received her PhD from the University of Pittsburgh in 2007 and was previously on the faculty at Texas A&M University.

Joseph A. Brennan

Term: 7/1/2026 – 6/30/2029

Dr. Joseph A. Brennan is committed to advancing the marketing profession through mentorship, thought leadership, role modeling, and volunteering for organizations that strengthen the field’s impact and influence. He brings 35 years of marketing and communications leadership to his candidacy for the American Marketing Association Board of Directors.

Since 2019 he has served as Vice President, Communications and Marketing at Montclair State University, leading a team of 25 professionals and managing a $6.75 million operating budget. His data-driven approach has delivered exceptional returns: 70% institutional revenue growth, four consecutive years of record enrollment, 200% ROAS for online/graduate campaigns and 650% for undergraduate campaigns. His strategic positioning work elevated Montclair’s brand to #2 in unaided recognition among New Jersey residents. He achieved Net Promoter Scores that exceed national industry benchmarks by 10 points—the highest among all 70 other institutions in the dataset.

A longtime member and active volunteer with the American Marketing Association, Brennan has served on the board of the NJ chapter and on the planning committee for AMA’s largest conference, the Symposium for the Marketing of Higher Education. He has presented at the Symposium six times since 2011. His engagement with AMA reflects his commitment to advancing marketing practice through both service leadership and knowledge sharing with the broader marketing community.

Throughout his distinguished career, Brennan has held senior marketing and communications leadership positions at major research universities including University at Albany-SUNY, University of Iowa, University at Buffalo-SUNY, Ohio University, and University of the Pacific. He rebuilt institutional brands, implemented innovative recruitment marketing programs that contributed to substantial enrollment growth, and introduced new technologies including a website rebuild that won the CASE Grand Gold award. He planned and directed integrated advocacy campaigns that produced $100 million in new funding for one institution and thwarted planned state budget cuts of $60 million for another.

Brennan earned his MBA in Marketing with a 4.0 GPA from University of the Pacific, where he was recognized with Beta Gamma Sigma and Phi Kappa Phi honors. He also holds a PhD in English from University at Buffalo-SUNY and a BA in English and Psychology (summa cum laude) from Wayne State University. He is Accredited in Public Relations (APR) and was inducted into the Public Relations Society of America College of Fellows, the field’s highest individual distinction. He served for 19 years on the board of the PRSA Counselors to Higher Education section, including as its chair in 2014-15.

A scholar-practitioner, Brennan has authored more than 20 peer-reviewed articles on marketing strategy, crisis communications, and leadership in professional and academic journals. He published the first statistically rigorous analysis of higher education rankings as well as the first quantitative study of digital emergency alerts on university campuses. Brennan is a regular contributor to HigherEdJobs, where he writes about leadership, and is a reviewer for the Journal of Contingencies and Crisis Management. He is frequently sought as a podcast guest, speaker and consultant on marketing effectiveness, brand strategy, and organizational leadership.

Brennan combines his executive experience with coaching. He earned a professional certificate in Leadership Coaching for Organizational Performance at Rutgers University and is currently preparing for International Coaching Federation certification.

Rajesh Chandy

Term: 7/1/2026 – 6/30/2029

Rajesh Chandy is Professor of Marketing and the Tony and Maureen Wheeler Chair in Entrepreneurship at London Business School, where he is also the Academic Director of the Wheeler Institute for Business and Development. Rajesh’s current research lies at the intersection of business and development. His recent projects have covered the impact of business skills among micro-entrepreneurs in South Africa, novel financing approaches in Ghana, property rights in slums in Egypt, innovation among farmers in India, highways and private education expenditures in India, and using big data for development outcomes.

Chandy is a member of the advisory board of the Journal of Marketing and a Co-Editor of the journal’s special issue on “Better Marketing for a Better World”. He is also co-editor of the Management Science special issue on “Business and Climate Change,” and previously served as an Area Editor for the Entrepreneurship and Innovation area at Management Science. Chandy’s research and publications have received several awards, including the Mahajan Award for Lifetime Contributions to Marketing Strategy Research, the ISMS Gary Lilien Practice Prize for research that contributes most to the practice of marketing, the Journal of Marketing Harold Maynard Award for contributions to marketing theory and thought, the AMA TechSIG Award for the best article on Technology and Innovation (twice), the Gerald E. Hills Award for the Best Paper on Entrepreneurial Marketing, and the Albert Page Award for best professional paper on innovation. He has also received the AMA Early Career Award for contributions to marketing strategy research, and has been named an MSI Young Scholar. Fortune magazine described Chandy’s findings on innovation as “an unorthodox and bracing set of management principles.”

During 2006-2008, Chandy served as a member of the US Secretary of Commerce Advisory Committee on Measuring Innovation in the 21st Century Economy. He has provided advisory and executive education services to Carrefour, Novo Nordisk, Nordea, Rabobank, Toshiba, St. Jude Medical, 3M, Philips, Commonwealth Microfinance Limited, American Medical Systems, Deutsche Telekom, Bertelsmann, Hutchinson Technology, Microsoft, Mundipharma, Rexam, Wrigley, GfK, Futuredontics, Telenor, Vodafone, World Economic Forum, and the US and UK governments, among others. He serves as an Independent Director on the board of Laurus Labs Limited, a publicly listed pharmaceutical company.

Chandy received his PhD in 1996 from the University of Southern California. In 2018, he was elected a Fellow of the British Academy.

Tom Dawson

Term: 7/1/2026 – 6/30/2029

Tom Dawson is a seasoned financial executive who has dedicated his entire career to the financial management of the advertising and media industry. Currently the CFO of Flywheel (an Omnicom company), Tom drives global financial strategy with a specialized focus on commerce, media, data, and technology.

Originally an economics student destined for a traditional path in banking or academia, Tom’s trajectory shifted after an internship in the advertising world. He quickly realized he belonged in the industry as a resident “numbers person with some personality.” His career began at Arc Worldwide in Chicago and evolved into a 16-year tenure at IPG before he joined Flywheel in 2023, prior to its acquisition by Omnicom. Throughout his career, Tom has spearheaded global finance and commercial strategy for addressable media, data, and tech companies, gaining extensive international expertise that includes a stint working abroad in the APAC region.

A Chicago native who now lives just outside of New York with his wife, Liz, and their two children, Dexter and Natalia, Tom has a deep love for the marketing and advertising industry. It has been an incredibly rewarding space for him to build a career, and he is pursuing a board position with the American Marketing Association to actively give back to the community. Through the AMA, Tom is excited to share his expertise in media and finance to help guide and support the next generation of marketing leaders, ensuring the industry can be as good to them as it has been to him.

Lori Janson

Term: 7/1/2026 – 6/30/2029

Based in Vancouver, British Columbia, Lori Janson is a senior communications and marketing leader with more than 25 years of experience spanning external affairs, government and Indigenous relations, corporate communications, and marketing across both the private and public sectors. 

As Director of Project Communications & External Affairs for the JGC Fluor Joint Venture (JFJV) on the LNG Canada Project—Canada’s largest private infrastructure project—Lori leads strategic communications and stakeholder engagement across the full project lifecycle. Her team works across functional areas to manage critical relationships with the client, First Nations, local communities, government partners, and a diverse project workforce. Their efforts strengthen JFJV’s social license to operate and help mitigate permitting and regulatory risk. 

Fluor Corporation, headquartered in Irving, Texas, is a Fortune 500 enterprise and has provided engineering, procurement and construction services for global clients for more than a century.

Prior to Fluor, Lori spent most of her career in the port and maritime sector. She held senior roles with Canada’s largest container terminal operator at the Port of Vancouver, where she led internal and external communications, media and government relations, brand strategy, and corporate social responsibility across operations in Vancouver and the Port of New York/New Jersey. Lori also held roles in business and trade development, and corporate communications with the Vancouver Port Authority. Her consulting work included engagements with the Tsawwassen First Nation Economic Development Corporation, Holland America Line, and the Vancouver International Airport Authority. 

Lori is an active member of the American Marketing Association (AMA), where she previously served five years on the BC Chapter Board (BCAMA), including as President, followed by six years on the Professional Chapters Council (PCC) in Chicago. She co-chaired Leadership Summit and ultimately served as Chair of the PCC. She continues her AMA involvement as a judge for AMA CEAs, AMA Volunteer of the Year, the BCAMA Marketing Excellence Awards, and AMA Houston’s Crystal Awards. 

She holds an MBA from the Ivey Business School and a Bachelor of Arts from Western University. Outside of work, Lori enjoys travelling and spending time at her lakefront cottage. 

Overview of AMA Board of Directors

The purpose of the AMA Board of Directors is to oversee the mission of the association in accordance with the organization’s Constitution and Bylaws. The CEO and management team of the AMA oversee the daily affairs of the organization and exercise all powers not otherwise reserved to the Board or membership.  

The Board of Directors meets twice annually or more often as needed. Subcommittees of the Board have more frequent meetings.  

The Board of Directors is responsible for the AMA as an enterprise. The AMA utilizes its three councils and other volunteer groups both as “listening posts” and to represent the “voice” of their respective communities, constituents, and colleges. AMA board of directors’ duty is to the AMA as a whole on fiduciary matters, strategy, risk, organizational capacity and fitness, and governance.

  • Safeguard the organization’s mission and purpose
  • Select the chief executive
  • Provide proper fiduciary oversight
  • Ensure adequate resources
  • Protect legal and ethical integrity and maintain accountability
  • Identify enterprise risk and mitigation efforts are in place
  • Recruit and orient new board members and assess board performance
  • Enhance and ensure the organization’s public standing and reputation
  • Support the chief executive, their agenda, and assess performance

Activities of the Board include:

  • Providing input on the strategic direction of the AMA
  • Approving annual budget
  • Reviewing progress on key initiatives
  • Reviewing ongoing financial results and KPIs
  • Evaluating performance of CEO
  • Meeting with heads of community councils
  • Planning for the future
  • Approving items as required (ex: Bylaws revision, chapter merger)

Executive Committee

The Executive Committee supports the Chairperson in the management and strategic direction of the Association. The Executive Committee has the authority to exercise all the powers of the Board while the Board is not in session except for actions specifically reserved to the Board.  

  • Chaired by: Chairperson of the Board
  • Members: 4

Audit & Finance

The role of the Audit & Finance Committee is to oversee 1. AMA’s financial reporting, internal control and audit functions; 2. budgetary and financial matters, including investment management; 3. enterprise risk management, including information technology risks and enterprise insurance coverage; and 4. compliance with applicable legal, ethical and regulatory requirements.

  • Chaired by: Treasurer
  • Members: 8

Nominating

The Nominating Committee is charged with identifying and vetting candidates for upcoming vacancies on the AMA Board.

  • Chaired by: Past-Past Chair

Governance

The Governance Committee is responsible for assuring that the governance of the Association is carried out in compliance with the Constitution and Bylaws of the Association and the conflict of interest policy.

  • Chaired by: Chair-Elect
  • Members: 3

Ethics

The Ethics Committee reviews and recommends changes or revisions to the Code of Conduct; reviews complaints received and adjudications rendered under the Code; and advises the Association’s Chairperson and Board of Directors on matters of ethics and ethical standards that are applicable to the practice and teaching of marketing.

  • Chaired by: Secretary
  • Members: 6

The AMA Board of Directors has 17 members:

  • Chairperson
  • Chair-Elect
  • Past Chair
  • Secretary
  • Treasurer
  • AMAF Chair
  • AMA CEO
  • 10 At-Large Members

*The At-Large Members are comprised of five (5) Marketing Academics and five (5) Marketing Practitioners, each serving three-year terms.

The Chairperson role is a sequenced four-year progression starting with the Secretary role, then moving through Chair-Elect, Chair, and Past Chair. 

What am I voting on?

AMA members vote annually on a slate of candidates to hold office on the AMA Board of Directors. 

How do candidates get on the ballot?

The list of potential candidates is compiled using broad community input, professional search firms, and a wide network of engaged professionals and academics. From a list of many initial candidates, the Nominating Committee meets to narrow the list down to a final slate that is then reviewed and approved by the current AMA Board of Directors. 

Why is there only one candidate for each position?

Each candidate is running unopposed, in accordance with the AMA Bylaws. It is intentional that there is only one candidate for each position. The Nominating Committee works each year to identify candidates who: 1. Have exemplary credentials, 2. A track record of AMA involvement, and 3. A commitment to invest their time and talent in the AMA’s future. Due to the rigor of evaluation prior to getting on the ballot, each position runs unopposed.

Why is there an election if there is only one candidate for each position?

The election process should be seen by AMA members not as a competitive election, but an opportunity to be informed regarding future leadership. The AMA moved to this model several years ago for three reasons: 1. It allows the AMA to attract more candidates for office since we found that some otherwise highly qualified candidates were not interested in investing in a competitive election process where they may need to campaign for office, and may not succeed in being elected, 2. AMA volunteer board service requires a multi-year commitment (3-6 years) for which it is critical to establish a mutual understanding in advance as part of the vetting process, and 3. The new model follows best practices in corporate America and the nonprofit world. 

How can I get on the ballot?

The AMA invites those interested in being considered for AMA Board service in the future to contact AMA CEO, Bennie F. Johnson.

How does the election process work?

A ballot, candidate information, and a link to the voting site for the election will be sent to members electronically on April 1, 2025.  The voting site will remain open through 11:59 p.m. CST on April 30, 2025.

Through our mission for DEI, the AMA is committed to increasing the diversity of underrepresented groups, perspectives, and identities within the AMA community that have been historically left out. 

This lens is what will help us lead and mobilize the work and efforts of our community of volunteer leaders (i.e. AMA Board of Directors), stakeholders, and partners that are committed to supporting the AMA in delivering on this mission.

Our Mission for DEI

The AMA strives to create the essential community for marketers.

In order to authentically achieve this mission, we are committed to making sure that the intersectionality of diverse thought and perspectives are reflected, understood, and elevated across our community. 

It is our responsibility to intentionally layer DEI best practices into every aspect of our organization, so that this work becomes a fundamental part of who we are as a community. 

For us DEI is not a destination, it is a journey and a practice that should be a continuous learning process that leads to measurable outcomes and impact.

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