The award honors outstanding research that produces both credible and useful knowledge that can be applied to benefit society. Nominated works needed to be published within a specific window of time and exemplify the Seven Principles of Responsible Research which supports the general notion of “better marketing for a better world.”
2023
Distinguished Winners
- Yixing Chen, Vikas Mittal, and Shrihari (Hari) Sridhar, “Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending” | Journal of Marketing Research
- Stephan Seiler, Anna Tuchman, and Song Yao, “The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects” | Journal of Marketing Research
Winners
- Yann Cornil, Hilke Plassmann, Judith Aron-Wisnewsky, Christine Poitou-Bernet, Karine Clément, Michèle Chabert, and Pierre Chandon, “Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery” | Journal of Consumer Psychology
- Srinivas Venugopal and Madhubalan Viswanathan, “Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts” | Journal of Public Policy & Marketing
Finalists
- Silke Boenigk, Aaron A. Kreimer, Annika Becker, Linda Alkire, Raymond P. Fisk, and Sertan Kabadayi, “Transformative Service Initiatives: Enabling Access and Overcoming Barriers for People Experiencing Vulnerability” | Journal of Service Research
- Pierre Chandon and Yann Cornil, “More Value from Less Food? Effects of Epicurean Labeling on Moderate Eating in the United States and in France” | Appetite
- Colleen M. Harmeling, Martin Mende, Maura Scott, and Robert W. Palmatier, “Marketing, Through the Eyes of the Stigmatized” | Journal of Marketing Research
- Kellen Mrkva, Nathaniel A. Posner, Crystal Reeck, and Eric J. Johnson, “Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge” | Journal of Marketing
- Gia Nardini, Tracy Rank-Christman, Melissa Bublitz, Samantha Cross, and Laura Peracchio, “Together We Rise: How Social Movements Succeed” | Journal of Consumer Psychology
- Vanessa M. Patrick and Candice R. Hollenbeck, “Designing for All: Consumer Response to Inclusive Design” | Journal of Consumer Psychology
- Angeline Close Scheinbaum, Ashesh Mukherjee, Leyland Pitt, Scott R. Stroud, Jonathan A. Henson, Marla Royne Stafford, Claudia Rademaker, Gerard E. Kelly III, Jenna Drenten, Lauren Gurrieri, Keith Marion Smith, John Hulland, Scott A. Thompson, Adriana M. Bóveda-Lambie, Kaci G. Lambeth, Paula C. Peter, Heather Honea, B. Yasanthi Perera, Ryan E. Cruz, Pia A. Albinsson, Sarita Ray Chaudhury, David G. Taylor, Iryna Pentina, Monideepa Tarafdar, Alexandra M. Doorey, Gary B. Wilcox, Matthew S. Eastin, Linda Tuncay Zayer, Stacy Neier Beran, Purificación Alcaide-Pulido, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, and Nancy Ridgway, “The Dark Side of Social Media: A Consumer Psychology Perspective” | Routledge/Psychology Press
- Yan Vieites, Rafael Goldszmidt, and Eduardo B. Andrade, “Social Class Shapes Donation Allocation Preferences” | Journal of Consumer Research
2022
Distinguished Winners
- Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales, “Knowing What It Makes: How Product Transformation Salience Increases Recycling” | Journal of Marketing
- Guillaume D. Johnson, Kevin D. Thomas, Anthony Kwame Harrison, and Sonya A. Grier, Race in the Marketplace | Palgrave Macmillan, 2019
Winners
- Adrian F. Ward, Kristen Duke, Ayelet Gneezy, and Maarten W. Bos, “Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity” | Journal of the Association for Consumer Research
- Adrian R. Camilleri, Richard P. Larrick, Shajuti Hossain, and Dalia Patino-Echeverri, “Consumers underestimate the emissions associated with food but are aided by labels” | Nature Climate Change
- Katherine White, Rishad Habib, and David J. Hardisty, “How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework” | Journal of Marketing
- Martin Mende, Linda Court Salisbury, Gergana Y. Nenkov, and Maura L. Scott, “Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts” | Journal of Consumer Psychology
Finalists
- Bingqing (Miranda) Yin, Yexin Jessica Li, and Surendra Singh, “Coins are Cold and Cards are Caring: The Effect of Pre-giving Incentives on Charity Perceptions, Relationship Norms and Donation Behavior” | Journal of Marketing
- Lucie K. Ozanne and Julie L. Ozanne, “How Alternative Consumer Markets Can Build Community Resiliency” | European Journal of Marketing
- Melissa G. Bublitz, Jonathan Hansen, Laura A. Peracchio, and Sherrie Tussler, “Hunger and Food Well-Being: Advancing Research and Practice” | Journal of Public Policy & Marketing
- Yixing Chen, Ju-Yeon Lee, Shrihari (Hari) Sridhar, Vikas Mittal, Katharine McCallister, and Amit G. Singal, “Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment” | Journal of Marketing
- Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, and Jeremy Kees, “Marketers’ Use of Alternative Front-of-package Nutrition Symbols: An Examination of Effects on Product Evaluations” | Journal of the Academy of Marketing Science
- Alexa K. Fox and Mariea Grubbs Hoy, “Smart Devices, Smart Decisions? Implications of Parents’ Sharenting for Children’s Online Privacy: An Investigation of Mothers” | Journal of Public Policy & Marketing
Watch the 2022 winners present their research:
2021
Distinguished Winner
- Leonard L. Berry, Tracey S. Danaher, Dan Beckham, Rana L.A. Awdish, and Kedar S. Mate, “When Patients and Their Families Feel Like Hostages to Health Care” | Mayo Clinic Proceedings
Winners
- Stacey Menzel Baker and Courtney Nations Baker, “The Bounce in Our Steps from Shared Material Resources in Cultural Trauma and Recovery” | Journal of the Association for Consumer Research
- Ronald Paul Hill, Daniel Cunningham, and Gramercy Gentlemen, “Dehumanization and Restriction inside a Maximum Security Prison: Novel Insights about Consumer Acquisition and Ownership” | Journal of the Association for Consumer Research
- Benét DeBerry-Spence, Akon E. Ekpo, and Daniel Hogan, “Mobile Phone Visual Ethnography (MpVE): Bridging Transformative Photography and Mobile Phone Ethnography” | Journal of Public Policy & Marketing
- Christopher Berry, Scot Burton, Elizabeth Howlett, and Christopher L. Newman, “Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered” | Journal of Public Policy & Marketing
Finalists
- Lauren Grewal, Jillian Hmurovic, Cait Lamberton, Rebecca Walker Reczek, “The Self-Perception Connection: Why Consumers Devalue Unattractive Produce” | Journal of Marketing
- Aronte Marie Bennett, Ronald Paul Hill, and Kara Daddario, “Shopping While Nonwhite: Racial Discrimination among Minority Consumers” | Journal of Consumer Affairs
- Tatiana M. Fajardo, Claudia Townsend, and Willy Bolander, “Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount” | Journal of Marketing
2020 | Inaugural Year
Distinguished Winners
- Sterling A. Bone, Glenn L Christensen, and Jerome D Williams, “Rejected, Shackled, and Alone: The Experience of Systemic Restricted Consumer Choice among Minority Entrepreneur Consumers” | Journal of Consumer Research
- Jesse R. Catlin, Cornelia (Connie) Pechmann, and Eric P. Brass, “Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs” | Journal of Public Policy & Marketing
Winners
- Steve Baron, Anthony Patterson, Roger Maull, and Gary Warnaby, “Feed People First: A Service Ecosystem Perspective on Innovative Food Waste Reduction” | Journal of Service Research
- Sonya A. Grier and Vanessa G. Perry, “Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods” | Journal of Public Policy & Marketing
- Sachin Gupta, Omkar D. Palsule-Desai, C. Gnanasekaran, and Thulasiraj Ravilla, “Spillover Effects of Mission Activities on Revenues in Nonprofit Health Care: The Case of Aravind Eye Hospitals, India” | Journal of Marketing Research
- Gordon T. Kraft-Todd, Bryan Bollinger, Kenneth Gillingham, Stefan Lamp & David G. Rand, “Credibility-Enhancing Displays Promote the Provision of Non-normative Public Goods” | Nature
- Cait Lamberton, “A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments” | Journal of Public Policy & Marketing
- Mary Steffel, Elanor F. Williams, and Ruth Pogacar, “Ethically Deployed Defaults: Transparency and Consumer Protection through Disclosure and Preference Articulation” | Journal of Marketing Research
- Karen Page Winterich, Rebecca Walker Reczek, and Julie R. Irwin, “Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition” | Journal of Marketing
Finalists
- Kelly L Haws, Rebecca Walker Reczek, and Kevin L Sample, “Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition” | Journal of Consumer Research
- Ronald P. Hill and Kelly Martin, “Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective” | Journal of Public Policy & Marketing
- Elke Huyghe, Julie Verstraeten, Maggie Geuens, and Anneleen Van Kerckhove, “Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases” | Journal of Marketing Research
- Kelly Martin and Ronald P. Hill “Saving and Well-Being at the Base of the Pyramid: Implications for Transformative Financial Services Delivery” | Journal of Service Research
- Kristen L. Walker, “Surrendering Information Through the Looking Glass: Transparency, Trust, and Protection” | Journal of Public Policy & Marketing
About the American Marketing Association (AMA)
As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.
https://www.ama.org
About the Sheth Foundation
Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation supports the academic scholarship, publications, education and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations.
https://www.shethfoundation.org/
About Responsible Research in Business and Management (RRBM)
Responsible Research for Business and Management (RRBM) is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines.
https://rrbm.network/