Marketing in Flux: Reimagining Marketing Amid Technological and Geopolitical Transformation
Marketing academia converges each year at AMA’s leading research conference, Winter Academic. It is the only event that brings together top scholars across consumer behavior, quantitative, and strategy research streams to collaborate, debate, and push the discipline forward.
In today’s environment, that collaboration is more critical than ever. Marketing is being reshaped by a period of profound disruption. Rapid advances in artificial intelligence, automation, digital platforms, and data infrastructures are transforming how firms create value, engage customers, and make strategic decisions. At the same time, geopolitical tensions, shifting trade relationships, regulatory uncertainty, and social polarization are altering the broader environments in which markets operate. Together, these forces are challenging many of the assumptions that have long guided marketing scholarship and practice.
The 2027 AMA Winter Academic Conference in New Orleans invites scholars to examine how marketing is evolving in response to these technological and geopolitical transformations. It creates space for conversations about how firms, consumers, markets, and institutions adapt when the conditions surrounding exchange are increasingly dynamic, contested, and uncertain.
By bringing together diverse, interdisciplinary perspectives, the conference highlights research that helps reimagine marketing for a world in flux. We hope these conversations will deepen understanding of contemporary challenges while inspiring new research agendas, collaborations, and ideas that shape the future of the discipline.
Through this exchange, the conference helps translate dialogue into direction, advancing the discipline in meaningful ways.
The call for papers submission deadline is August 19.
Why Attend?
Hear new perspectives from colleagues across the discipline at this premier marketing research event, where top-tier scholars will present their compelling research.
Engage in conversations about the latest research topics with researchers, reviewers and editors using our inclusive community and contribute to a more comprehensive approach to marketing.
Connect with like-minded scholars through various learning and networking opportunities.
Celebrate milestones within the community as AMA honors the 2027 AMA Fellows cohort, the 2027 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award recipient, and other distinguished winners.
Registration
In-Person Tickets
All in-person tickets include access to the online portion of the event taking place on February 8.
Academic/Industry Professional
AMA Member
Early-Bird (through Jan. 6): $689
Standard: $839
Non-Member
Early-Bird (through Jan. 6): $939
Standard: $1,089
Doctoral Student
AMA Member
Early-Bird (through Jan. 6): $409
Standard: $509
Non-Member
Early-Bird (through Jan. 6): $509
Standard: $609
Virtual-Only Tickets
Academic/Industry Professional
AMA Member: $149
Non-Member: $399
Doctoral Student
AMA Member: $79
Non-Member: $179
Claim Your One-Year AMA Membership with Registration
A one-year membership is included in the non-member conference fee. Once you register, we’ll send instructions to activate your membership.
Request An Invitation
Receive your invitation letter to the conference by generating your certificate quickly and easily using the form below.
Conference Co-Chairs
Alice
Wang
University of Iowa
Martin Wetzels
EDHEC Business School
Vamsi Kanuri
University of Notre Dame
AMA Event Policies
Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130
Phone: (504) 525-2500
Room Rate:
We’ve secured an AMA room block at a special rate of $255.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 16.75% + $3.00 per room per night, but are subject to change).
Or you can call the Hotel at (888) 627-7033 and reference the American Marketing Association Winter Academic Conference.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.
A valid credit card is required to confirm and hold a reservation. Cancellations will be accepted without penalty if notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.
An early departure fee of one night’s room and tax will apply if a guest checks out prior to the confirmed departure date.
The reservation cut-off date is January 12, 2027.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Internet Service
Complimentary basic internet access will be provided in guest rooms.
Airport
Louis Armstrong New Orleans International Airport
Distance From Property: 14.8 Miles
Visit Airport Website: https://flymsy.com/
Parking
Garage ceiling max 6′ 5″, Tax not listed in fees
Valet: $55+ tax;
Oversize: $62 + tax
Valet Parking: $62.15 Daily
Area Information
Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street and steps away from the Mississippi River. The Warehouse Arts District, Harrah’s Casino, the Aquarium of the Americas, IMAX Theater, the Superdome are all nearby, as are major malls including the Outlet Collection at Riverwalk, French Market and The Shops at Canal Place. Please visit New Orleans & Company for additional city information. https://www.neworleans.com/
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
