On-Demand Training for Marketing
Our on-demand training makes it easy to stay relevant and grow your skills wherever and whenever it fits your schedule. Hone your skills in digital marketing or earn a certificate in nonprofit management. Prove you know agile project management or equip yourself with the skills to be a conversion rate master. With new courses and certificate programs regularly added, AMA On-Demand Training is ready to meet your ongoing education needs.
How Our On-Demand Training Works
Our training is fully online, self-paced and designed for you to get started now! Content is produced by AMA in collaboration with subject-matter experts or one of our approved partners, and is regularly added to our catalog.
Are you an AMA Professional Certified Marketer? Many courses are worth Continuing Education Units (CEUs), used to maintain your Professional Marketing Certification. You don’t need a certification to take part, though! Anyone can enroll in any available course. So what are you waiting for?
New Training
LIMITED TIME REPLAY | Intermediate | 2 Hours
2024 Social Media Trends
Dive deep into the new and emerging content themes set to skyrocket in 2024. Update your social media strategy and use the latest tools to ensure you stay relevant and appealing to your audience.
Popular Courses
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5 hours | Beginner
An Overview of Marketing
Build your foundation with the right fundamentals, insights and tools that are vital to the success of your career and organization!
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3 Hours | Beginner
Modern Marketing: Strategy and Execution
Dive into digital marketing for entrepreneurs and small-business people with real-world, prize-winning editorial content and strategies from Inc. Magazine.
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3.5 hours | Intermediate
Marketing Automation
Navigate lead nurturing from the first touchpoint to the purchase funnel—ultimately informing and benefiting your future marketing automation decisions.
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1.5 hours | beginner
SEO 101
Learn what it tasks to become proficient in SEO and why you don’t need to feel anxious every time Google updates its algorithm.
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4 hours | beginner
Paid Search (PPC)
This course explores search marketing, the search process and the buying cycle. You will learn how to set up a successful PPC account, set and measure goals, and optimize keyword usage using various strategies.
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6 hours | beginner
Google Ads
This course will teach you how to navigate the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.
Marketing Skills Framework
Our data-backed approach to building the training and certification you need to advance your career makes us unique. Explore the AMA Marketing Skills Framework below to see why you can trust the AMA to give you meaningful professional development.
Four Skill Domains
The skills framework consists of four primary domains, which, together, represent a full life-cycle of marketing activities. They are not completely independent of each other, as some skills will overlap between domains.
New To Marketing
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5 hours | Beginner
An Overview of Marketing
Build your foundation with the right fundamentals, insights and tools that are vital to the success of your career and organization!
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3.5 Hours | Beginner
Web Analytics
Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights.
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3.5 Hours | Beginner
Content Marketing
Connect with your audience, and build your brand awareness and trust using content marketing.
Advancing Your Career
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5 Hours | Beginner
Managing People
Master your managerial mindset to motivate, delegate and improve employee performance that can reflect well on not only yourself, but your business as well.
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19 Hours | Certificate Program
Certificate in Agile Project Management
Attain a distinct advantage in planning and executing projects with Agile methodologies to help deliver successful outcomes in today’s changing project management atmosphere.
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5 Courses | Certificate Program
Certificate in Leadership
How does a leader encourage change without triggering fearful resistance? What are the key elements of leading an effective team? This online certificate program addresses these questions and provides advice about standing out as a leader among your peers.
Master Social Media
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1 hour | Intermediate
Social Media Strategy and Proving ROI
You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand.
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2 Hours | Intermediate
Social Media Advertising
This course focuses on Facebook, Instagram, and TikTok advertising and how to plan, build and launch successful campaigns within the native advertising dashboards.
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2 hours | intermediate
How to Audit Your Social Media Marketing
This course will teach you how to review and optimize your social media profiles, assess your content strategy and analyze your growth tactics.
Improve Your Website
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3 Hours | INTERMEDIATE
Conversion Rate Optimization
Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.
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1 hour | beginner
Intro to UX for Digital Marketing Success
This course bridges the divide between marketing and UX so marketers will be more informed and trained to contribute to UX efforts.
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1.5 hours | Intermediate
Better Marketing Through Better Accessibility
This course will teach accessibility best practices, how a person who is blind navigates the web, the challenges people with disabilities face navigating digital content and why accessibility is so critical if you truly want to be inclusive.
Training For Every Marketer
We know marketing is different for every business. Whether you are new to marketing, running the show for an established Fortune 500, or somewhere in between, AMA On-Demand Training will help you continue to advance toward your goals.
And if we don’t have something you are looking for, tell us what we are missing!
Not ready or looking for something else? Sign up to get updates as we add new courses!
Meet Our Content Partner
MindEdge is a learning house with four different doors: higher education for credit, continuing education non-credit, professional development and corporate solutions. Inside these doors, the rooms of our house are all constructed with the same high-quality materials, expertly designed and learner-approved. Focusing on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.
Ready For Something Bigger?
When you’re ready to advance your career, AMA Professional Certification can help you gain confidence and prove you have the skills to make an impact. Our programs are as flexible as your schedule but rigorous enough to show you have stand-out knowledge to solve modern business challenges.