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Course Overview

Google Ads is the most widely-used advertising platform today and constantly evolves to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach you how to navigate the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.

Skill Level: Beginner

Key Takeaways

  • Understand how to navigate through the Google Ads platform
  • Describe the foundation of a successful paid search campaign
  • Identify tools for selecting relevant keywords
  • Understand the importance of negative keywords
  • Define multiple bidding strategies
  • Explain the different types of audience targeting
  • Analyze performance data

Are you an AMA Professional Certified Marketer®️? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.



You will leave to make this purchase.

This course is hosted by our approved learning partner, MindEdge. You’ll be sent to their site to purchase this training, and their customer service team can answer any additional questions you have about the course. As an official partner, the AMA may receive compensation for your enrollment.