Course Overview
Google Ads is the most widely-used advertising platform today and constantly evolves to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach you how to navigate the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.
Skill Level: Beginner
What You’ll Learn
- Understand how to navigate through the Google Ads platform
- Describe the foundation of a successful paid search campaign
- Identify tools for selecting relevant keywords
- Understand the importance of negative keywords
- Define multiple bidding strategies
- Explain the different types of audience targeting
- Analyze performance data
Learning Format
This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.
Skills You’ll Gain
PPC Digital Advertising Keyword Research Google Ads
Are you an AMA Professional Certified Marketer®️? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About Our Learning Partner
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.
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Certification
Digital Marketing Certification
When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.