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  • Google Ads

    Navigate and optimize Google Ads to improve audience targeting, define KPIs and analyze data.

    Beginner | 6 Hours | 68 Modules

    $129 for non-members | $99 for members

Course Overview

Google Ads is the most widely-used advertising platform today and constantly evolves to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach you how to navigate the platform, set up and optimize campaigns, improve performance, apply advanced techniques, and analyze performance data.

Skill Level: Beginner

What You’ll Learn

  • Understand how to navigate through the Google Ads platform
  • Describe the foundation of a successful paid search campaign
  • Identify tools for selecting relevant keywords
  • Understand the importance of negative keywords
  • Define multiple bidding strategies
  • Explain the different types of audience targeting
  • Analyze performance data

You'll get instant access to this on-demand training lasting one year from your purchase date.

Enroll Now

Google Ads





Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Skills You’ll Gain

PPC Digital Advertising Keyword Research Google Ads

Are you an AMA Professional Certified Marketer®️? This training is worth 6 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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