Course Overview
Businesses and articles regularly discuss making data-driven decisions or using data for “actionable insights”. The words “business intelligence” and “analytics” are in our everyday vocabulary, but honestly, there are a million definitions of what this can be and how it’s done. This course will sift through the buzzwords and identify the most important aspects of data, how to visualize that data and how to interpret those visualizations strategically to help your organization. This introductory discussion will help guide you toward the next steps in making your organization “data-driven”.
Skill Level: Beginner
Key Takeaways
- Identify the difference between data and noise
- Discuss the various types of data in marketing and advertising
- Discuss data collection and the different methodologies
- Learn how to blend data into something “clean”
- Visualize complex datasets to have a better understanding of the data
- Evaluate trends and patterns to make better decisions
Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Meet Your Instructor
Chris Coomer
Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel)
Chris is Vice President of Data Analytics, and Business Insights at Neil Patel Accel (NPAccel) Driving Data Management, Analytics Strategies, and Technical Architecture to Scale Optimized Enterprise Operations. Chris is also an Adjunct Professor at The University of Tampa, in Tampa, Florida and a former interrogator with the United States Army. Chris holds a BA in International Business with a focus on Management Information Systems from The University of South Florida and two Master’s Degrees from The University of Tampa: MS in Marketing with a focus on Marketing Analytics and a MBA.