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  • Better Marketing Through Better Accessibility

    Understand why digital accessibility is critical for people with disabilities and how to take actionable steps to make your digital content inclusive.

    Beginner/Intermediate | 1.5 Hours | 11 Modules

    $79 or $49 for members

Skills You’ll Gain

Digital Accessibility Inclusive Marketing Accessibility

What You’ll Learn

  • Get tips for how you can be more inclusive of people, no matter their ability
  • Understand what digital accessibility is and how it can exclude people from employment, entertainment and education
  • Learn insights on the business case for disability inclusion and why you need to care
  • Discover best practices for digital accessibility and actionable steps you can take to make your digital content more inclusive for all people
  • Gain empathy for others and how they engage with your content

You'll get instant access to this on-demand training lasting one year from your purchase date.

Better Marketing Through Better Accessibility





Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About the Course

Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. This course will teach accessibility best practices, how a person who is blind navigates the web, the challenges people with disabilities face navigating digital content and why accessibility is so critical if you truly want to be inclusive.

Skill Level: Beginner/Intermediate

11 Modules

Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Learn more about the instructor’s company to gain perspective of where their knowledge on the topic comes from.

Start the course by identifying what accessibility is along with some common terms used when discussing accessibility.

Learn how accessibility is measured and standardized by looking at the guidelines that have been put into place throughout the years.

Gain perspective on the prevalence of disabilities driving the need for and importance of accessibility.

Learn what a screen reader is and how it works.

Gain perspective on how screen readers work through a recorded demonstration.

Begin to identify how you can consider accessibility in your marketing by looking at best practices and supportive tools to ensure accessibility.

Identify how social media as an extension of your brand can be optimized for accessibility.

Learn how to structure your content, consider images and links to be accessible without sacrificing SEO best practices.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.

Meet Your Instructors

John Samuel Headshot

John Samuel

Co-Founder & CEO, Ablr

John focuses on helping organizations be more inclusive by removing the barriers that have hindered people with disabilities from accessing education, retail, entertainment and employment. John’s passion for his work is very personal, as he is blind and wants to ensure the obstacles he has faced are removed for others. Over the past 15 years, John has held leadership roles domestically and internationally. While launching and serving as the CEO for Aster Cameroon, a global telecom infrastructure Joint Venture, he built a $45 million business bringing internet access across Africa. Afterward, he became an early member of Homestrings, a USAID-backed crowdfunding platform, where he helped raise capital for startups in emerging markets.

John holds his MBA from George Washington University, BS in Accounting from North Carolina State University. John is a former Triangle Business Journal’s 40 under 40 award recipient and was selected to the Business Journal’s Influencers: Rising Stars, a national list of 100 young influential business leaders. He also serves on the Board of Directors of Aravind Eye Foundation, the world’s largest eye care provider, and the United Arts Council of Raleigh and Wake County.

Kim Casey

Kim Casey

Director of Accessibility, Ablr

Kim joins the Ablr team after 19 years with Sendero Group, a company dedicated to finding accessible solutions for independent wayfinding. Kim has authored and participated in several federally funded grants totaling over $4 million since 2001 to develop accessible wayfinding tools. Her previous experience with creating accessible products has translated seamlessly into her new role as a digital accessibility consultant at Ablr. Kim has earned the DHS Trusted Tester Certification. Kim holds a BA in Economics and Spanish from the University of California, Davis.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

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