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Course Overview

Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. This course will teach accessibility best practices, how a person who is blind navigates the web, the challenges people with disabilities face navigating digital content and why accessibility is so critical if you truly want to be inclusive.

Skill Level: Beginner/Intermediate

Key Takeaways

  • Get tips for how you can be more inclusive of people, no matter their ability
  • Understand what digital accessibility is and how it can exclude people from employment, entertainment and education
  • Learn insights on the business case for disability inclusion and why you need to care
  • Discover best practices for digital accessibility and actionable steps you can take to make your digital content more inclusive for all people
  • Gain empathy for others and how they engage with your content

You'll get instant access to this on-demand training lasting one year from your purchase date.

Better Marketing Through Better Accessibility

Your Price




Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

John Samuel Headshot

Meet Your Instructors

John Samuel

Co-Founder & CEO, Ablr

John focuses on helping organizations be more inclusive by removing the barriers that have hindered people with disabilities from accessing education, retail, entertainment and employment. John’s passion for his work is very personal, as he is blind and wants to ensure the obstacles he has faced are removed for others. Over the past 15 years, John has held leadership roles domestically and internationally. While launching and serving as the CEO for Aster Cameroon, a global telecom infrastructure Joint Venture, he built a $45 million business bringing internet access across Africa. Afterward, he became an early member of Homestrings, a USAID-backed crowdfunding platform, where he helped raise capital for startups in emerging markets.

John holds his MBA from George Washington University, BS in Accounting from North Carolina State University. John is a former Triangle Business Journal’s 40 under 40 award recipient and was selected to the Business Journal’s Influencers: Rising Stars, a national list of 100 young influential business leaders. He also serves on the Board of Directors of Aravind Eye Foundation, the world’s largest eye care provider, and the United Arts Council of Raleigh and Wake County.

Kim Casey

Meet Your Instructors

Kim Casey

Director of Accessibility, Ablr

Kim joins the Ablr team after 19 years with Sendero Group, a company dedicated to finding accessible solutions for independent wayfinding. Kim has authored and participated in several federally funded grants totaling over $4 million since 2001 to develop accessible wayfinding tools. Her previous experience with creating accessible products has translated seamlessly into her new role as a digital accessibility consultant at Ablr. Kim has earned the DHS Trusted Tester Certification. Kim holds a BA in Economics and Spanish from the University of California, Davis.