Skills You’ll Gain
Social Media Management Social Media Trends Marketing Attribution
What You’ll Learn
- Learn how to create an effective social media strategy.
- Identify the key social media marketing trends and how to adapt your content to suit the platform changes.
- Understand how to structure and launch effective social media campaigns that deliver results.
- Discover a range of social media measurement tools for tracking ROI.
- Define and track the KPIs most relevant to your campaign.
- Learn how to put together an effective social media marketing report.
Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
About the Course
This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes. You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.
Skill Level: Beginner/Intermediate
10 Modules
Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.
Start the course by understanding what ROI is so that you can work backwards in building a strategy to get your intended outcome for your efforts.
Dedicate time up front to determining the type of content that will resonate with your audience and how you will approach your content strategy.
Review the questions to consider up front as you build out your social media strategy and define what success looks like for your organization.
Consider whether you are going to curate or create content and the pros and cons of both scenarios.
Identify what to include when building out processes to ensure nothing is overlooked.
Review your metrics and measure them against the benchmarks you set at the beginning to determine your success.
Learn how to keep reports and calculate your ROI to see trends and pinpoint how changes have impacted your success.
Explore different social media tracking tools to help you keep track of all the different metrics across platforms.
Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.
Meet Your Instructor
Alison Battisby
Social Media Trainer and Founder of Avocado Social
Alison Battisby is a social media expert and trainer who has worked with brands and agencies across numerous business sectors since 2008. Alison launched Avocado Social in 2014 to empower businesses to effectively manage their brand’s social media and enable them to connect with customers. Alison is an accredited Facebook trainer based in London, UK, and has worked globally with many growing enterprises and big brands.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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