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  • An Overview of Marketing

    Build your foundation with the right fundamentals, insights and tools that are vital to the success of your career and organization!

    Beginner | 5 hours | 30 Modules

    $99 for non-members | $79 for members

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Course Overview

Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. Plus, you will dive into marketing planning, including market research, pricing, distribution and targeting!

Skill Level: Beginner

What You’ll Learn

  • Understand the marketing process
  • Explain the uses of the marketing mix (the Four Ps)
  • Explore the relationship between marketing and strategic planning
  • Understand customer value, customer satisfaction, and the importance of loyalty
  • Discuss the role of ethics in marketing
  • Describe the marketing planning process
  • Understand how marketing information and market research is gathered, analyzed, and used
  • Describe how target markets are identified and pursued
  • Understand product marketing, including new product development
  • Discuss the marketing issues involved in establishing the promotional mix and in setting prices
  • Understand the key issues in placement and distribution planning

An Overview of Marketing

Non-Member

$99.00

Member

$79.00

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Skills You’ll Gain

Marketing Basics Ethics Market Research Strategic Planning

Are you an AMA Professional Certified Marketer®️? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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