Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. Plus, you will dive into marketing planning, including market research, pricing, distribution and targeting!
Skill Level: Beginner
- Explore the relationship between marketing and strategic planning
- Discuss the role of ethics in marketing
- Describe the marketing planning process
- Understand how marketing information and market research is gathered, analyzed and used
- Describe how target markets are identified and pursued
Are you an AMA Professional Certified Marketer®️? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.
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This course is hosted by our approved learning partner, MindEdge. You’ll be sent to their site to purchase this training, and their customer service team can answer any additional questions you have about the course. As an official partner, the AMA may receive compensation for your enrollment.
3 Hours | 25 Modules | Beginner
Modern Marketing: Strategy and Execution
Learn from Inc. Magazine’s prize-winning editorial content about the basic concepts of digital marketing, including targeting, value proposition, channel management, SEO and marketing automation. The course focuses on providing practical, hands-on advice to entrepreneurs and small-business people, including video segments with analysis and commentary from industry-leading practitioners and subject matter experts.
3.5 Hours | 42 Modules | Beginner
Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights. Develop a solid understanding of the basic concepts and techniques you will encounter as a practitioner in the web analytics field.