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Course Overview

Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. Plus, you will dive into marketing planning, including market research, pricing, distribution and targeting!

Skill Level: Beginner

Key Takeaways

  • Explore the relationship between marketing and strategic planning
  • Discuss the role of ethics in marketing
  • Describe the marketing planning process
  • Understand how marketing information and market research is gathered, analyzed and used
  • Describe how target markets are identified and pursued

Are you an AMA Professional Certified Marketer®️? This training is worth 5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.



You will leave to make this purchase.

This course is hosted by our approved learning partner, MindEdge. You’ll be sent to their site to purchase this training, and their customer service team can answer any additional questions you have about the course. As an official partner, the AMA may receive compensation for your enrollment.