Course Overview
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, you will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. In addition, you will gain the knowledge and resources to be a more effective professional through various instructive techniques, including subject matter expert videos and case-study scenarios.
Skill Level: Intermediate
What You’ll Learn
- Understand conversion rate and the many factors that contribute to it
- Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
- Identify strategies for enhancing conversion rates
- Demonstrate successful application of the concepts learned to real-world scenarios
Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Learning Format
This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.
Skills You’ll Gain
CRO Marketing Strategy Data Analysis
About Our Learning Partner
This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.
Other Learners Also Took
-
On-Demand Training
UX Design for Digital Marketers
Immerse yourself in UX design best practices to actively engage in meaningful conversations.
-
On-Demand Training
Marketing Automation
Navigate lead nurturing from the first touchpoint to the purchase funnel—ultimately informing and benefiting your future marketing automation decisions.
-
Certification
Digital Marketing Certification
When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.