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  • Conversion Rate Optimization

    Yield stronger digital marketing campaign results through enhanced Conversion Rate Optimization strategies and techniques.

    Intermediate | 3 hours | 23 Modules

    $99 for non-members | $79 for members

Course Overview

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, you will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. In addition, you will gain the knowledge and resources to be a more effective professional through various instructive techniques, including subject matter expert videos and case-study scenarios.

Skill Level: Intermediate

What You’ll Learn

  • Understand conversion rate and the many factors that contribute to it
  • Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
  • Identify strategies for enhancing conversion rates
  • Demonstrate successful application of the concepts learned to real-world scenarios

You will gain access to this training for 90 days from date of purchase

Enroll Now

Conversion Rate Optimization





Are you an AMA Professional Certified Marketer®️? This training is worth 3 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Skills You’ll Gain

CRO Marketing Strategy Data Analysis

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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