fbpx
Skip to Content Skip to Footer

Innovation/New Product Development Courses

Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies
Sven Molner, Jaideep C. Prabhu, and Manjit S. Yadav (2019)

Making Recommendations More Effective through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs
Phyliss Jia Gai and Anne-Kathrin Klesse (2019)

Marketing in the Sharing Economy
Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch and Georgios Zervas (2019)

New Product Design: Concept, Measurement, and Consequences:
Homburg, Christian, Martin Schwemmle, and Christina Kuehnl (2015)

Price Promotions and Popular Events
Wiebke I.Y. Keller, Barbara Deleersnyder, and Karen Gedenk (2019)

Successfully Communicating a Cocreated Innovation
Helen Si Wang, Charles H. Noble, Darren W. Dahl, and Sungho Park (2019)

The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors’ Culture
Paola Cillo, David Griffith and Gaia Rubera (2018)

The Temporary Marketing Organization
Allègre L. Hadida, Jan B. Heide and Simon J. Bell (2019)

Search other Insights in the Classroom​
More from the Journal of Marketing​​​​​​​​​​