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Marketing Communications Courses

Marketing Communications Courses

Journal of Marketing Insights in the Classroom

A Thematic Exploration of Digital, Social and Mobile Marketing: Research Evolution from 2000-2015 and Agenda for Future Inquiry​:
Lamberton, Cait and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,” Journal of Marketing, 80 (6), 146-172.​

A Meta-Analysis of Electronic Word-of-Mouth Elasticity:
You, Ya, Gautham G. Vadakkepatt, and Amit M. Joshi. “A Meta-Analysis of Electronic Word-of-Mouth Elasticity.” Journal of Marketing, 79 (2), 19-39.​​​​​​​​​​​​​​​​​​

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?
Wies, Simone, Arvid O. I. Hoffmann, Jaakko Aspara, and Joost M. E. Pennings (2019), “Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?,” Journal of Marketing, 83 (4), 58-80.

Creating Effective Online Customer Experiences
Bleier, Alexander, Colleen M. Harmeling, and Robert W. Palmatier (2019), “Creating Effective Online Customer Experiences,” Journal of Marketing, 83 (2), 98–119.

Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
van Everdingen, Yvonne, Vijay Ganesh Hariharan, and Stefan Stremersch (2019), “Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns,” Journal of Marketing, 83 (3), 126–144.

Group Marketing: Theory, Mechanisms, and Dynamics:
Harmeling, Colleen M., Robert W. Palmatier, Eric (Er) Fang, and Dianwen Wang (2017) “Group Marketing: Theory, Mechanisms, and Dynamics,” Journal of Marketing, 81 (4), 1-24.​

Knowing What It Makes: How Product Transformation Salience Increases Recycling
Winterich, Karen Page, Gergana Y. Nenkov, and Gabriel E. Gonzales (2019), “Knowing What It Makes: How Product Transformation Salience Increases Recycling”, Journal of Marketing, 83 (4), 21-37.

Price Promotions and Popular Events
Keller, Wiebke I.Y., Barbara Deleersnyder, and Karen Gedenk (2019), “Price Promotions and Popular Events,” Journal of Marketing, 83 (1), 73–88.

Successfully Communicating a Cocreated Innovation
Wang, Helen Si, Charles H. Noble, Darren W. Dahl, and Sungho Park (2019), “Successfully Communicating a Cocreated Innovation”, Journal of Marketing, 83 (4), 38-57.

The Informational Value of Social Tagging Networks:
Nam, Hyoryung and P.K. Kannan (2014), “The Informational Value of Social Tagging Networks,” Journal of Marketing, 78 (4), 21-40.​

Video Content Marketing: The Making of Clips
Liu, Xuan, Savannah Wei Shi, Thales Teixeira, and Michel Wedel (2018), “Video Content Marketing: The Making of Clips,” Journal of Marketing, 82 (4), 86-101.

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