Skip to Content Skip to Footer

Marketing Research Courses

Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
Stremersch, Stefan, Russell S. Winer, Nuno Camacho (2021)

Marketing Ideas: How to Write Research Articles that Readers Understand and Cite
Nooshin L. Warren, Matthew Farmer, Tianyu Gu, Caleb Warren (2021)

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
Jonathan Z. Zhang, Chun-wei Chang, Scott A. Neslin (2021)

Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables
Harz, Nathalie, Sebastian Hohenberg and Christian Homburg (2021)