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Marketing Research Courses

Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
Stremersch, Stefan, Russell S. Winer, and Nuno Camacho (2021)

Marketing Ideas: How to Write Research Articles that Readers Understand and Cite
Nooshin L. Warren, Matthew Farmer, Tianyu Gu, and Caleb Warren (2021)

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
Jonathan Z. Zhang, Chun-wei Chang, and Scott A. Neslin (2021)

Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables
Harz, Nathalie, Sebastian Hohenberg and Christian Homburg (2021)

Conducting Research in Marketing with Quasi-Experiments
Avi Goldfarb, Catherine Tucker and Yanwen Wang (2022)

Fields of Gold: Scraping Web Data for Marketing Insights
Johannes Boegershausen, Hannes Datta, Abhishek Borah, Andrew T. Stephen (2022)

A Meta-Analysis of the Effects of Brand Owned Social Media on Social Media Engagement and Sales
Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh