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B2B Marketing Courses

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis:
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans​ (2006)

Rethinking Customer Solutions: From Product Bundles to Relational Processes:
Kapil R. Tuli, Ajay K. Kohli, and Sundar G. Bharadwaj (2007)

The Relative Effects of B2B (vs. B2C) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis
Thomas Dotzel and Venkatesh Shankar (2019)

The Temporary Marketing Organization
Allègre L. Hadida, Jan B. Heide and Simon J. Bell (2019)

Understanding the Impact of Relationship Disruptions
Christian Schmitz, Maximilian Friess, Sascha Alavi and Johannes Habel (2020)

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