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B2B Marketing Courses

An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence
Stephen J. Carson and Mrinal Ghosh​ (2019)

Dynamic Governance Matching in Solution Development
Laura Colm, Andrea Ordanini, and Torsten Bornemann (2019)

Effect of Contract Ambiguity in Interorganizational Governance
Xu (Vivian) Zheng, David A. Griffith, Ling Ge, and Uri Benoliel (2020)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans​ (2006)

Marketing Excellence: Nature, Measurement, and Investor Valuations
Christian Homburg, Marcus Theel and Sebastian Hohenberg

Rethinking Customer Solutions: From Product Bundles to Relational Processes
Kapil R. Tuli, Ajay K. Kohli, and Sundar G. Bharadwaj (2007)

The Relative Effects of B2B (vs. B2C) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis
Thomas Dotzel and Venkatesh Shankar (2019)

The Temporary Marketing Organization
Allègre L. Hadida, Jan B. Heide and Simon J. Bell (2019)

Understanding the Impact of Relationship Disruptions
Christian Schmitz, Maximilian Friess, Sascha Alavi and Johannes Habel (2020)

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