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B2B Marketing Courses

B2B Marketing Courses

Journal of Marketing Insights in the Classroom

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis:
Palmatier, Robert W., Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans (2006), “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis,” Journal of Marketing, 70 (4), 136-153.​

Rethinking Customer Solutions: From Product Bundles to Relational Processes:
Tuli, Kapil R., Ajay K. Kohli, and Sundar G. Bharadwaj (2007), “Rethinking Customer Solutions: From Product Bundles to Relational Processes.” Journal of Marketing, 70 (3), 1-17

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