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Social Media Marketing Courses

A Meta-Analysis of Electronic Word-of-Mouth Elasticity:
You, Ya, Gautham G. Vadakkepatt, and Amit M. Joshi. “A Meta-Analysis of Electronic Word-of-Mouth Elasticity.” Journal of Marketing, 79 (2), 19-39.​​​​​​​​​​​​​​​​​​

A Thematic Exploration of Digital, Social and Mobile Marketing: Research Evolution from 2000-2015 and Agenda for Future Inquiry:
Lamberton, Cait and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,” Journal of Marketing, 80 (6), 146-172.​​​​​

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media
Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O’Connor (2018), “Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media,” Journal of Marketing, 82 (1), 37–56.

Scheduling Content on Social Media: Theory, Evidence, and Application
Kanuri, Yixing Chen, and Shrihari Sridhar (2018), “Scheduling Content on Social Media: Theory, Evidence, and Application,” Journal of Marketing, 82 (6), 89-108.

Seeding Strategies for Viral Marketing: An Empirical Comparison:
Hinz, Oliver, Bernd Skiera, Christian Barrot and Jan U. Becker (2011): “Seeding Strategies for Viral Marketing: An Empirical Comparison,” Journal of Marketing, 75 (6): 55-71.​

The Informational Value of Social Tagging Networks:
Nam, Hyoryung and P.K. Kannan (2014), “The Informational Value of Social Tagging Networks,” Journal of Marketing, 78 (4), 21-40.​

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