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Consumer Behavior Courses

A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products
Bernadette Kamleitner, Carina Thürridl, and Brett A.S. Martin (2019)

A Thematic Exploration of Digital, Social and Mobile Marketing: Research Evolution from 2000-2015 and Agenda for Future Inquiry​
Cait Lamberton and Andrew T. Stephen (2016)

Creating Boundary-Breaking Marketing-Relevant Consumer Research
Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti, Donna L. Hoffman, Robert V. Kozinets, Donald R. Lehmann, John Lynch and Cornelia (Connie) Pechmann (2020)

Customer Experience Journeys: Loyalty Loops versus Involvement Spirals
Anton Siebert; Ahir Gopaldas; Andrew Lindridge, and Cláudia Simões (2020)

Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
Andreas Eggert, Lena Steinhoff and Carina Witte (2019)

Group Marketing: Theory, Mechanisms, and Dynamics:
Colleen M. Harmeling, Robert W. Palmatier, Eric (Er) Fang, and Dianwen Wang (2017)

Improvised Marketing Interventions in Social Media
Abhishek Borah, Sourindra Banerjee, Yu-Ting Lin and Apurv Jain (2020)

Knowing What It Makes: How Product Transformation Salience Increases Recycling
Karen Page Winterich, Gergana Y. Nenkov, and Gabriel E. Gonzales (2019)

Making Recommendations More Effective through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs
Phyliss Jia Gai and Anne-Kathrin Klesse (2019)

Marketing in the Sharing Economy
Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch and Georgios Zervas (2019)

Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word-of-Mouth
Thomas Allard, Lea Dunn, and Katherine White (2019

New Product Design: Concept, Measurement, and Consequences:
Christian Homburg, Martin Schwemmle, and Christina Kuehnl (2015)

Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts
Jacqueline Rifkin, Katherine Du, and Jonah Berger (2020)

Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies
Holger Roschk and Masoumeh Hosseinpour (2019)

Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity
Hyejin Lee, Ashok K. Lalwani, and Jessie J. Wang (2019)

Scheduling Content on Social Media: Theory, Evidence, and Application
Yixing Chen Kanuri and Shrihari Sridhar (2018)

Seeding Strategies for Viral Marketing: An Empirical Comparison:
Oliver Hinz, Bernd Skiera, Christian Barrot and Jan U. Becker​ (2011)

Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
He (Michael) Jia, B. Kyu Kim, and Lin Ge (2020)

The Faces of Success: Beauty and Ugliness Premiums in Online Platforms
Ling Peng, Geng Cui, Yuho Chung, and Wanyi Zheng (2020)

The Unintended Consequence of Price-Based Service Recovery Incentives
Vamsi K. Kanuri and Michelle Andrews (2019)

Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers
Chadwick J. Miller, Michael A. Wiles, and Sungho Park (2019)

Traveling with Companions: The Social Customer Journey
Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws, and Anirban Mukhopadhyay (2020)

Uniting the Tribes: Using Text for Marketing Insight
Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer and David A. Schweidel (2020)

What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
Sarang Sunder, Kihyun Hannah Kim and Eric A. Yorkston (2019)

When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem
Yanfen You, Xiaojing Yang, Lili Wang and Xiaoyan Deng (2020)

Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices
Neeru Paharia (2020)

Why Unhappy Customers are Unlikely to Share Their Opinions with Brands
Chris Hydock, Zoey Chen and Kurt Carlson (2020)

Connecting to Place, People, and Past: How Products Make Us Feel Grounded
Eichinger, Isabel, Martin Schreier, and Stijn M.J. van Osselaer (2021)

Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles
Estes, Zachary and Mathias C. Streicher (2022)

“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions
Gonzalez-Arcos, Claudia, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jorgen Sandberg (2021)

Virtual Reality in New Product Development: Insights from Pre-Launch Sales Forecasting for Durables
Harz, Nathalie, Sebastian Hohenberg and Christian Homburg (2021)

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
Vladimir Melnyk, Francois A. Carrillat, Valentyna Melnyk (2021)

The Concept of Authenticity: What it Means to Consumers
Joseph C. Nunes, Andrea Ordanini, Gaia Giambastiani (2021)

Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment
Nicole Robitaille, Nina Mazar, Claire I. Tsai, Avery M. Haviv, Elizabeth Hardy (2021)

How Consumer Orchestration Work Creates Value in the Sharing Economy
Daiane Scaraboto, Bernando Figueiredo (2021)

Despite Efficiencies, M&As Reduce Firm Value by Hurting Customer Satisfaction
Nita Umashankar, Cem Bahadir, Sundar Bharadwaj (2021)

Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior
Lidan Xu, Ravi Mehta, Darren W. Dahl (2021)

Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
Lingrui Zhou, Katherine M. Du, and Keisha M. Cutright (2021)

Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
Qiang Zhou, B.J. Allen, Richard T. Gretz, Mark B. Houston (2021)

The Pet Exposure Effect: Exploring The Differential Impact of Dogs Versus Cats on Consumer Mindsets
Lei Jia, Xiaojing Yang, and Yuwei Jiang (2022)

GMO Labeling Policy and Consumer Choice
Youngju Kim, SunAh Kim & Neeraj Arora (2022)

Gift or Donation? Increase the Effectiveness of Charitable Solicitation through Framing Charitable Giving as Gift
Phyllis Xue Wang, Yijie Wang, and Yuwei Jiang

Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice
Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, Tom Baker

Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism
Craig J. Thompson, Ankita Kumar (2022)

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