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Retail Marketing Courses

The Value of an Online Retailer Building Their Own Delivery Service
Banggang Wu, Yubo Chen, and Prasad A. Naik​​​​​​​​​​​​​​​​​​ (2024)

Evaluating the Effectiveness of Retailer-Themed Super Saver Events
Jonne Y. Guyt, Els Gijsbrechts (2020)

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
Jonathan Z. Zhang, Chun-wei Chang, Scott A. Neslin (2021)

Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice
Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, Tom Baker (2022)

The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores
Stijn Maesen, Lien Lamey (2022)

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