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Sales Force Management Courses

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis:
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans (2006)

Rethinking Customer Solutions: From Product Bundles to Relational Processes:
Kapil R. Tuli, Ajay K. Kohli, and Sundar G. Bharadwaj (2007)

Sales-to-Marketing Job Transitions
Jeff S. Johnson and Joseph M. Matthes (2018)

Sales Force Downsizing and Firm-Idiosyncratic Risk: The Contingent Role of Investors’ Screening and Firm’s Signaling Processes
Nikolaos G. Panagopoulos, Ryan Mullins, and Panagiotis Avramidis (2019)

Understanding the Impact of Relationship Disruptions
Christian Schmitz, Maximilian Friess, Sascha Alavi and Johannes Habel (2020)

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