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Marketing Analytics Courses

A Thematic Exploration of Digital, Social and Mobile Marketing: Research Evolution from 2000-2015 and Agenda for Future Inquiry​:
Cait Lamberton, Andrew T. Stephen (2016)

App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
Raoul Kübler, Koen Pauwels, Gökhan Yildirim, Thomas Fandrich (2018)

Evaluating the Effectiveness of Retailer-Themed Super Saver Events
Jonne Y. Guyt, Els Gijsbrechts (2020)

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media
Anatoli Colicev, Ashwin Malshe, Koen Pauwels, Peter O’Connor (2018)

Marketing Analytics for Data-Rich Environments:
Michael Wedel, P.K. Kannan (2016)

Price Promotions and Popular Events
Wiebke I.Y. Keller, Barbara Deleersnyder, Karen Gedenk (2019)

Scheduling Content on Social Media: Theory, Evidence, and Application
Yixing Chen Kanuri, Shrihari Sridhar (2018)

Seeding Strategies for Viral Marketing: An Empirical Comparison:
Oliver Hinz, Bernd Skiera, Christian Barrot, Jan U. Becker (2011)

The Unintended Consequence of Price-Based Service Recovery Incentives
Vamsi K. Kanuri, Michelle Andrews (2019)

Uniting the Tribes: Using Text for Marketing Insight
Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, David A. Schweidel (2020)

Video Content Marketing: The Making of Clips
Xuan Liu, Savannah Wei Shi, Thales Teixeira, Michel Wedel (2018)

When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries
Samuel Stäbler, Marc Fischer (2020)

When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship
Alexander Edeling, Alexander Himme (2018)

Capturing Marketing Information to Fuel Growth
Du, Rex, Oded Netzer, David A. Schweidel, Debanjan Mitra (2020)

Can Encroachment Benefit Hotel Franchisees?
Kim, TI Tongil, Sandy Jap (2021)

Measuring the Real-Time Stock Market Impact of Firm-Generated Content
Lacka, Ewelina , D. Eric Boyd, Gbenga Ibikunle, P.K. Kannan (2021)

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
Jonathan Z. Zhang, Chun-wei Chang, Scott A. Neslin (2021)

Leveraging Co-Followership Patterns on Social Media to Identify Brand Alliance Opportunities
Pankhuri Malhotra, Siddhartha Bhattacharyya (2022)

Fields of Gold: Scraping Web Data for Marketing Insights
Johannes Boegershausen, Hannes Datta, Abhishek Borah, Andrew T. Stephen (2022)

Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice
Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, Tom Baker

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