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Marketing Analytics Courses

Marketing Analytics Courses

Journal of Marketing Insights in the Classroom

A Thematic Exploration of Digital, Social and Mobile Marketing: Research Evolution from 2000-2015 and Agenda for Future Inquiry​:
Lamberton, Cait and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,” Journal of Marketing, 80 (6), 146-172.​

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media
Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O’Connor (2018), “Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media,” Journal of Marketing, 82 (1), 37–56.

Marketing Analytics for Data-Rich Environments:
Wedel, Michel and P.K. Kannan (2016), “Marketing Analytics for Data-Rich Environments,” Journal of Marketing, 80 (6), 97-121

Price Promotions and Popular Events
Keller, Wiebke I.Y., Barbara Deleersnyder, and Karen Gedenk (2019), “Price Promotions and Popular Events,” Journal of Marketing, 83 (1), 73–88.

Scheduling Content on Social Media: Theory, Evidence, and Application
Kanuri, Yixing Chen, and Shrihari Sridhar (2018), “Scheduling Content on Social Media: Theory, Evidence, and Application,” Journal of Marketing, 82 (6), 89-108.

Seeding Strategies for Viral Marketing: An Empirical Comparison:
Hinz, Oliver, Bernd Skiera, Christian Barrot and Jan U. Becker, “Seeding Strategies for Viral Marketing: An Empirical Comparison,” Journal of Marketing, 75 (6), 55-71.​

Video Content Marketing: The Making of Clips
Liu, Xuan, Savannah Wei Shi, Thales Teixeira, and Michel Wedel (2018), “Video Content Marketing: The Making of Clips,” Journal of Marketing, 82 (4), 86-101.

When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship
Edeling, Alexander and Alexander Himme (2018), “When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship,” Journal of Marketing, 82 (3), 1-24.

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