Skip to Content Skip to Footer
Marketing Analytics Courses

Marketing Analytics Courses

Journal of Marketing Insights in the Classroom

Seeding Strategies for Viral Marketing: An Empirical Comparison:
Hinz, Oliver, Bernd Skiera, Christian Barrot and Jan U. Becker, “Seeding Strategies for Viral Marketing: An Empirical Comparison,” Journal of Marketing, 75 (6), 55-71.​

A Thematic Exploration of Digital, Social and Mobile Marketing: Research Evolution from 2000-2015 and Agenda for Future Inquiry​:
Lamberton, Cait and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,” Journal of Marketing, 80 (6), 146-172.​

Marketing Analytics for Data-Rich Environments:
Wedel, Michel and P.K. Kannan (2016), “Marketing Analytics for Data-Rich Environments,” Journal of Marketing, 80 (6), 97-121

Search other Insights in the Classroom​
More from the Journal of Marketing​​​​​​​​​​