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JM Webinar Series: Insights for Managers (March 2020)

“Personalized Cancer Outreach Saves Both Lives and Money”

Cancer screening opens the door for early detection, more cost-effective treatment options, and better recovery prognosis. Yet, only 8% of U.S. adults over 35 utilize cancer screenings. To encourage them, healthcare institutions want to design the most effective outreach programs to encourage cancer screenings.

This webinar will report findings of an NIH-sponsored study forthcoming in the Journal of Marketing that uses advanced machine learning to develop personalized cancer outreach marketing efforts that can simultaneously improve patient screening completion rates by up to 24 percentage points and return on outreach programs by up to 96 percent.

Join this webinar to learn about this research and how you should approach personalized healthcare marketing.

Presented by Yixing Chen (Texas A&M University), Hari Sridhar (Texas A&M University), and Vikas Mittal (Rice University)

Business-to-Business E-Negotiations and Influence Tactics

Advances in digital technologies motivate companies to adopt technology-mediated channels for sales interactions. However, little is known about the effectiveness of B2B e-negotiations. This webinar will report findings and insights from a new study published in the Journal of Marketing that analyzes B2B e-communications to provide sellers with insights regarding what works to convert buyers and why. Join this webinar to learn about this research and what is means for how you should approach and manage negotiations for great conversion rates.

Presented by Sunil K. Singh (University of Nebraska–Lincoln) and Detelina Marinova (University of Missouri)

Date: March 18, 2020

Time: 1:00 PM – 2:00 PM (Eastern)

Click Here to Register for the Webinar


Webinars On Demand

Go to the Journal of Marketing​​​

Yixing Chen

Ph.D. Student, Texas A&M University

Hari Sridhar

Professor of Marketing, Texas A&M University

Vikas Mittal

J. Hugh Liedtke Professor of Management – Marketing, Rice University

Sunil K. Singh

Assistant Professor of Marketing, University of Nebraska–Lincoln

Detelina Marinova

Frances Ridge Gay MBA Professor and Professor of Marketing, University of Missouri

Christine Moorman

Editor-in-Chief, Journal of Marketing

JM Webinar Series: Insights for Managers (March 2020)