Authors Kimberly A. Whitler (University of Virginia) and Ryan Krause (Texas Christian University) present their findings related to board makeup and how firm revenues are affected when board members have marketing experience. They find that companies looking to accelerate growth should appoint senior marketers to their boards, as firms that do so experience 5.8 percentage point higher revenues annually than boards that lack these marketers. These firms should also ensure that marketers on boards have strong champions such as a CEO who is also a Chairman of the Board.
Full article: https://doi.org/10.1509/jm.17.0195
Scholarly Insight: https://www.ama.org/2018/09/26/want-to-boost-revenues-by-5-8-with-one-easy-fix-heres-how/