We live in a consumption economy. Rising global wealth fuels an increase in both individual and corporate consumption, but under-investment in sustainable business practices and infrastructure is creating environmental challenges. Recent reports indicate we are fast spoiling our natural environment, which will have consequences for this and future generations. Researchers, policy makers, and government and corporate leaders can help consumers rethink and change their behaviors. This webinar features Professors David J. Hardisty and Rishad Habib (both of the University of British Columbia), who will share a framework driven by psychological research to help marketers, policy makers, and sustainability leaders guide consumers to more sustainable behaviors.
Full article in the Journal of Marketing: https://doi.org/10.1177%2F0022242919825649
Read the Scholarly Insight for this article here.