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JM Webinar: Optimizing Video Content for Views and Sales

JM Webinar: Optimizing Video Content for Views and Sales

Authors Savannah Shi and Thales Teixeira provide an overview of ​​a breakthrough analytics-based methodology to help marketers edit trailers for online movies, sitcoms, video games, and more for desired emotional impact to drive content viewing and sales. The team, which includes a researcher from Netflix, analyzed viewers as they watched comedy movie trailers, using facial-tracking software to measure emotional response and determine their intent to watch the movies they were shown. The data was used to calibrate a model that explains viewing preferences based on trailer audio-visual scene sequences.

Full Article: https://doi.org/10.1509%2Fjm.16.0048

Scholarly Insighthttps://www.ama.org/2018/07/18/youll-laugh-youll-cry-optimizing-video-for-emotional-impact/