Consumers beware! Media outlets do not report corporate misconduct, such as environmental offences, corruption, or violating societal standards around human rights or employee working conditions consistently and independently. Instead, media are influenced by their own interests, including advertising revenues paid by offending companies. This webinar reports the results of a Journal of Marketing study that analyzes the media coverage of 1,054 corporate social irresponsibility events reported in leading media outlets in five countries. Results point to key country, company, and brand factors that influence media reporting that can amount to millions of dollars in lost stock market performance.
Full article in the Journal of Marketing: https://doi.org/10.1177%2F0022242920911907
Read the Scholarly Insight for this article here.