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New: Learn at your own pace and on your own time with AMA On-Demand Training. Explore the courses here.

JM Webinar: Writing An Outstanding Review

Journal of Marketing editors Christine Moorman and Harald van Heerde share ideas and advice for academics looking to write an outstanding review for a journal. They cover:

  • why you should review,
  • approaching the review,
  • a recommended review mindset,
  • maximizing the impact of your review,
  • writing the review, and
  • what to learn after the editor’s decision.

From: JM Webinar for Scholars (April 2020)

Related

JM Webinar: Creating Boundary-Breaking, Marketing-Relevant Consumer Research

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