Journal of Marketing editors Christine Moorman and Harald van Heerde share ideas and advice for academics looking to write an outstanding review for a journal. They cover:
- why you should review,
- approaching the review,
- a recommended review mindset,
- maximizing the impact of your review,
- writing the review, and
- what to learn after the editor’s decision.
From: JM Webinar for Scholars (April 2020)