New learning opportunities and events announced for June 2025
Chicago, IL—This June, the American Marketing Association (AMA) continues to deliver high-impact learning experiences for marketing professionals across industries. June 2025 offers a dynamic mix of virtual trainings and in-person events designed to sharpen skills, foster collaboration, and explore marketing’s role in addressing today’s most pressing challenges.
For more information and registration details, visit AMA.org. If you have questions about any of AMA’s learning opportunities and events, please reach out for more information.
Virtual Trainings & Webinars
How to Start, Grow & Scale Your Freelance Business
June 3, 2025 | 10:00 AM – 12:00 PM CDT
Virtual Training: This hands-on, high-impact workshop is designed for aspiring and current freelancers who want to build a profitable, sustainable freelance business.
MSU Brings Discussion to the Center of the Learning Experience
June 3, 2025 | 12:00 PM – 1:00 PM CDT
Webinar: Explore how Michigan State University is integrating AI to transform student engagement in marketing education
Built for Buy-In: Fundamentals of Message Design
June 4, 2025 10:00 AM – 12:00 PM CDT
Virtual Training: In this practical and energizing keynote, 25-year message strategist and nonprofit veteran Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest elements for your audience to identify with: the principles that provide common ground for even the most uncommon ideas.
Translating Marketing Metrics for Non-Marketers
June 4, 2025 | 12:00 PM – 1:00 PM CDT
Webinar: Learn how to effectively communicate marketing impact and ROI to stakeholders outside the marketing function
June 10, 2025 | 10:00 AM – 1:25 PM CDT
Virtual Conference: Join us for this free virtual conference to gain actionable insights and practical tools focused on demand generation and growth marketing. Learn from industry experts and connect with peers as you discover innovative approaches to amplify reach, boost engagement, and drive long-term success in 2025 and beyond.
From Strategy to Execution: Building Content Governance That Scales
June 12, 2025 | 11:00 AM – 1:00 PM CDT
Virtual Training: Perfect for content leaders managing growing teams or those navigating cross-functional content challenges. Align your content operations with business goals while future-proofing for what’s next.
Technology Tools to Succeed in Marketing
June 12, 2025 | 12:00 PM – 1:30 PM CDT
Webinar: Discover the latest tools and platforms that can help marketers streamline operations and boost performance .
June 18, 2025 | 10:00 AM – 2:30 PM CDT
Bootcamp: Unlock the full potential of Google Analytics 4 (GA4) with our comprehensive 4-hour bootcamp designed for digital marketers and data enthusiasts. With a mixture of presentation and live platform demonstrations, you will gain the knowledge needed to navigate and leverage GA4’s advanced features for insightful data analysis and effective decision-making.
Simplify, Align, Launch – Practical Go-to-Market Strategy Development
June 24, 2025 | 10:00 AM – 12:00 PM CDT
Virtual Training: This session helps early- to mid-career professionals build collaborative, executable go-to-market strategies
LeadGen – Following the Customer Journey (AMA Members Only)
June 26, 2025 | 12:00 PM – 1:00 PM CDT
Webinar: Gain insights into optimizing lead generation by mapping and responding to the customer journey
In-Person Events
2025 AMA Marketing and Public Policy Conference
June 20–22, 2025 | Washington, DC
Theme: “Building Resilience by Building Bridges”
This flagship event brings together marketers, policymakers, and academics to explore how marketing can address global challenges like polarization, climate change, and cyber insecurity
2025 Junior Scholars Workshop
June 20, 2025 | Washington, DC
Held alongside the Public Policy Conference, this workshop supports early-career scholars in applying marketing research to real-world policy and social issues
2025 AMA-Sheth Foundation Doctoral Consortium
June 25–28, 2025 | The Ohio State University, Columbus, OH
A premier academic event that connects top doctoral students with leading faculty to foster mentorship and research excellence
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.