This free event is now available for on-demand registration and access through Deceber 12, 2025. Once registered, the on-demand content will become available.
This interactive session will kick off with a 30-minute keynote presentation from a distinguished thought leader, offering expert insights into how today’s technology tools are transforming the way we work, collaborate, and deliver value. Gain practical strategies and a clearer perspective on integrating the right tools to streamline operations and boost productivity.
Following the keynote, two of our top sponsors will each present a 20-minute live demo of their cutting-edge tech products. Experience firsthand how these solutions can enhance workflows, improve team performance, and support your organization’s goals.
Don’t miss this opportunity to explore powerful tools that can elevate your business operations. Whether you’re in marketing, operations, or product development, this demo day is designed to equip you with the knowledge to choose and use tech more strategically.
Prompting the Future: From Words to Worlds with AI
AI is reshaping how we create, not just what we create. We will explore how marketers and creative teams can use AI for building media, apps, and experiences. We’ll start with the rise of AI-generated video and its impact on storytelling, then dive into vibe coding, a new workflow where code is written through conversation. Whether you’re launching a campaign, building a microsite, or testing a prototype, AI is turning ideas into output faster than ever.
Federico Guardabrazo
Creative Director, SpecialGuestX
Lucas Ortiz Estefanell
Film Director
Content at Scale With Zero Prompt Engineering: GTM AI Agents That Learn Your Brand Voice
See the newest innovations in GTM AI. Copy.ai co-founder, Chris Lu, will show you how to leverage Content Agent Studio to support all your content needs, without the endless prompt writing. AI agents can learn your brand voice, tone, and structure, eliminating the need for complex prompt engineering or templates. This gives you the confidence to automate content creation across key formats like blog posts, emails, case studies, and more, with polished drafts ready for fast editing and deployment. And, unlike complex tools or siloed AI tools, Content Agent is intuitive, marketer-friendly, and integrates directly into your GTM systems, empowering your team to launch campaigns, trigger ABM plays, enable teams, and engage customers faster than ever.
Chris Lu
Co-Founder, Copy.ai
How to better track brand reputation with Pendulum
Over 500 hours of content is uploaded to YouTube every minute, and TikTok is one of the fastest growing platforms in the world. There are narratives developing around your brand on these channels, but most social listening & monitoring tools focus on analyzing text-based platforms. Are you getting the full story on your brand?
Pendulum’s AI tracks conversations across video, audio, and images as well as text to ensure you never miss a single mention. Learn how you can tap into the largest social dataset on the market – including TikTok, Youtube, and podcasts – and use NLP-enabled searches to help you uncover risks, understand emerging industry trends, and shape your brand’s story.
Mark Listes
CEO, Pendulum Intelligence
Federico Guardabrazo
Creative Director, SpecialGuestXFederico Guardabrazo is a multidisciplinary creative with a background in Architecture and Fine Arts and a passion for blending art and technology. A self-taught programmer, his digital art practice has led him to collaborate with artists, designers, and musicians, helping bring their visions to life through technology—ranging from small graphic campaigns to large-scale public digital artworks.
As an educator, Federico has taught creative coding for years, empowering non-technical creatives to explore new forms of expression. His approach reflects his belief in the importance of accessible knowledge and his commitment to fostering innovation in others.
Throughout his career, Federico has worked on and directed projects involving AR, VR, projection mapping, interactive installations, live A/V shows, data visualization, and AI-driven art. These diverse experiences have shaped his ability to direct projects with a seamless blend of creative vision and technical expertise, consistently pushing the boundaries of what’s possible.
Lucas Ortiz Estefanell
Film DirectorLucas Ortiz Estefanell is a Madrid-based filmmaker and multidisciplinary creator whose work spans cinema, design, and art direction. His projects effortlessly combine live-action storytelling with bold visual compositions and cutting-edge technology, including AI and interactive installations. Whether directing actors, crafting intricate visual worlds, or pushing the boundaries of narrative through emerging mediums, Lucas’s approach is always immersive and thought-provoking.
Lucas’s portfolio bridges fiction and commercial work, having collaborated with global brands like Coca-Cola, META, SAP, IBM, and Mayo Clinic. In fiction, his feature film Recipes to Survive This Universe (2023) delves into existential themes with a striking visual style. His 2024 releases include La Fenêtre, a reflective documentary, and Synthetic Bodies, a fictional exploration of identity and technology, both currently in distribution. Lucas’s work is defined by a relentless curiosity and a drive to create stories that spark conversation and resonate deeply with audiences.
Chris Lu
Co-Founder, Copy.aiChris Lu is the Co-Founder and CTO of Copy.ai, where he leads product and engineering for a platform designed to help large enterprises automate their go-to-market workflows. He helped grow the company from an early prototype to helping Fortune 500 companies like ServiceNow and Siemens on real-world use cases that drive measurable impact. Chris is especially interested in the intersection of AI, enterprise software, and organizational change—and often shares lessons on building scalable systems, shipping fast, and navigating the realities of AI adoption at scale.
Mark Listes
CEO, Pendulum IntelligenceMark Listes is the Chief Executive Officer of Pendulum Intelligence, where he leads the company in its mission to increase the observability of the world in order to empower companies to take proactive action. Prior to Pendulum, Mark was the Chief Operating Officer and Chief of Staff of the National Security Innovation Network (NSIN), a U.S. Department of Defense R&E program office with the mission of accelerating the adoption and deployment of cutting-edge technology to support national security missions. Mark also served as the Director of Policy at the U.S. Election Assistance Commission (EAC). He has a J.D. from William & Mary Law School and a B.A. from the University of Tennessee. He is a published author in the topics of critical infrastructure, election law, and policymaking.
