Growth-Driven Strategies for Demand Generation in 2025
Join this event at no cost—registration is free!
As competition intensifies and digital marketing continues to advance, capturing and nurturing demand is critical to sustained growth. With diverse channels and ever-evolving customer expectations, it’s essential to leverage strategies that engage, convert, and build loyalty throughout the buyer journey.
Join us for this free virtual conference to gain actionable insights and practical tools focused on demand generation and growth marketing. Learn from industry experts and connect with peers as you discover innovative approaches to amplify reach, boost engagement, and drive long-term success in 2025 and beyond.
All content from this virtual conference will be available in the virtual platform for 6 months after the event date.
Key Takeaways
- Effective Demand Generation Techniques: Learn the latest strategies to create, capture, and nurture demand across multiple channels, maximizing lead generation and streamlining the path to conversion.
- Data-Driven Growth Insights: Discover how to leverage analytics and customer insights to identify high-impact opportunities, optimize campaigns, and drive scalable growth for your organization.
- Optimized Customer Journeys: Gain tools to build seamless, personalized journeys that engage prospects from first touch to conversion, improving retention and fostering brand loyalty.
- Innovative Growth Tactics: Explore creative, growth-focused approaches in digital marketing that enhance brand presence, expand market reach, and amplify revenue potential.
June 10, 2025 | 10:00 a.m. CT
“AI- Powered Customer Experience: Super charging Integrated Marketing for Unprecedented Growth”
Keynote: Ivo Lukas
CEO/Founder, 24Notion + Angel Investor |
Guest: Dain Hansen
Director of Global Demand, Google Cloud Marketing
Become an AMA Professional Certified Marketer (PCM®)
Achieving PCM® status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.
Are you already an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs). Record your CEU’s to maintain your PCM®️ certification.
ALL TIMES IN CT | Day 1
AI- Powered Customer Experience: Super charging Integrated Marketing for Unprecedented Growth
In today’s dynamic marketplace, the convergence of integrated marketing strategies—spanning online, in-person, and omnichannel touchpoints—with robust demand generation and growth marketing is crucial for a superior customer experience. This talk explores how the addition of cutting-edge AI agentic marketing capabilities is not just an enhancement, but a revolutionary force.
- Consistency Across Touchpoints: Integrated marketing ensures that customers receive a uniform message regardless of the channel, building trust and recognition.
- Personalized Engagement: By analyzing customer data, demand generation strategies can tailor content and interactions to meet individual needs, fostering a deeper connection with the brand.
- Optimized Conversion Paths: Growth marketing utilizes A/B testing and other methodologies to refine marketing tactics, improving the efficiency of converting leads into loyal customers.
Incorporating these strategies leads to a more satisfying customer journey, characterized by informed decision-making, seamless transitions between stages, and a lasting relationship with the brand.
Ivo Lukas
CEO/Founder, 24Notion + Angel Investor
Breaking Silos: Connecting Creative, Marketing, Sales and eCommerce With DAM for Full-Funnel Growth
Is your content workflow holding your team back? You’re not alone. Creative teams and marketers are often buried by scattered tools, endless requests, and the headache of tracking down the latest assets. The result? Outdated product listings, inconsistent brand experiences, duplicate work, project delays, and a direct hit to your bottom line.But what if you could replace that chaos with clarity and control?
In this session, you’ll learn how Digital Asset Management (DAM) solutions help unify creative, marketing, and sales operations. If your business thrives on product content, we’ll show you how a seamless workflow between DAM and Product Information Management (PIM) unlocks unmatched efficiency across ecommerce and global retail networks.
Don’t settle for silos. You’ll learn how an integrated and DAM-powered MarTech stack enables:
- One centralized, searchable hub for every brand and product asset
- No more versioning nightmares or endless manual handoffs
- Accurate, approved content powering every digital storefront and retail partner
- Faster new product launches and seasonal campaigns with less friction
- Consistent, on-brand storytelling across your website, marketplaces, and social platforms
Whether you’re launching hundreds of SKUs across the globe, or simply looking to streamline your campaign workflows, join us and discover how a connected content ecosystem reduces complexity and fuels growth.
Ariana Keil
Senior Growth Marketing Manager, Canto
Invisible to Irresistible: 5 Shifts Helping B2B Brands Stop Chasing Leads and Start Closing Deals
B2B buyers have changed, but most lead gen strategies haven’t. Today’s buyers don’t want to be chased. They’re researching on their own, ghosting cold outreach, and making decisions long before you even know they’re looking. If you’re still relying on traditional tactics, you’re not just getting ignored. You’re getting erased. It’s time to flip the script. Join NetLine’s Josh Baez, Sr. Manager of Demand Generation, for his session breaking down five critical shifts modern B2B brands are making to turn invisible demand into real, closed revenue. You’ll learn: Why buyers vanish and how to catch them sooner How to show up where buyers already trust Why quality vs. scale is a false choice How faster delivery drives real pipeline, not noise How to fix sales-marketing handoffs for good If you’re ready to stop chasing and start closing, this is where it starts.
Josh Baez
Sr. Manager, Demand Generation, NetLine
From prospect to evangelist...how branded merch makes a positive, lasting impact throughout the customer journey
Incorporating branded merch as part of your overall growth strategy sets you apart by creating a tangible, emotional connection to a brand. This session highlights real ROI impact and use cases that will help you attract, engage and delight customers.
Ellen Tucker
Chief Revenue & Experience Officer, PPAI
Ivo Lukas
CEO/Founder, 24Notion + Angel InvestorIvo is an entrepreneur and angel investor who has a track record in building successful businesses. Currently, Ivo is the CEO/Founder of 24Notion. 24Notion is the first integrated marketing/digital PR & lifestyle agency with a special emphasis on giving back to the global communities. With a broad understanding of the art of non-traditional marketing, new media, communications, and social influence, 24Notion ranked No.14 in Corporate Philanthropy – CSR
As a leader in the entrepreneurship community, She is an advocate and sits on the board of many profit/non-profit organizations that encourage the empowerment of next-generation leaders plus, women in technology. Ivo is passionate about leading, nurturing, and mentoring the next generation, especially young girls, who are aspiring to be in technology. She is the advocate of encouraging positive, inspiring, and improving lives of young girls to gain an entrepreneurial spirit and leadership skills. She is a philanthropist by heart, Ivo was asked to lead and speak at the U.S. Department of State on empowering women in the Middle East and North Africa through technology-TechGirls.
She won a few awards, Most recently Top 50 women Leaders We Admire 2024 Oregon, the Female 2.0 Founder of the year, Innovative Philanthropist; Women of Influence; Huffington Post- Female empowerment of “Passionistas”, Global Women We admire of Top 50, PBJ Innovative philanthropy award and Top 50 Female Twitter blogger avid followers, International Design Awards of the year, “40 Under 40” by the Portland Business Journal. Most recently, the International Stevie awards recognized Ivo for “International Entrepreneur of the Year”.
Hear her TedX speaking: https://www.youtube.com/watch?v=S2YDrPfD7L0
Follow her on X: @MsSonicFlare
LinkedIn bio: https://www.linkedin.com/in/ivolukas
Dain Hansen
Director of Global Demand, Google Cloud MarketingDain Hansen is a seasoned technology leader with 20+ years of experience driving growth and innovation in enterprise software, cloud computing, and AI. Currently at Google Cloud, he leads global demand campaigns that accelerate pipeline and sales opportunities across all solution areas, including Data & AI, Modern Apps & Infra, Security, and Workspace. Previously, Dain led product marketing for Google Cloud’s Data & AI portfolio, where he played a key role in the launch of groundbreaking Generative AI products like Vertex AI, Imagen, AI Studio, and Gemini.
Recognized as “One of the Most Influential Product Marketers” in 2020 and also 2019, Dain’s expertise spans development, sales enablement, product management, and product marketing. Before Google, he served as VP of Product Marketing for Oracle Cloud Platform and Autonomous Database, spearheading marketing strategy for a wide range of cloud offerings. He also held leadership positions at BEA Systems, where he managed the Integration portfolio. Dain’s career began with various startups in e-commerce technologies, B2B, and security.
Specialties: Outbound product marketing, go-to-market programs, social media marketing, demand generation, product strategy, sales enablement, market analysis, public speaking, executive and architect-level briefings, competitive analysis.
Josh Baez
Sr. Manager, Demand Generation, NetLineJosh Baez is a results-driven, buyer-obsessed marketing leader with over a decade of experience in B2B marketing. Known for his creative problem-solving and strategic mindset, Josh specializes in demand generation, ABM, and content strategy, helping brands turn audience insights into pipeline growth. He thrives at the intersection of creativity and data, believing that the best marketing isn’t about leads—it’s about understanding what buyers truly care about to deliver something memorable and valuable at every touch. His work has helped brands cut through the noise, strengthen customer relationships, and actually drive revenue (not just report on it). Based in Seattle, WA, Josh brings an infectious energy and a commitment to challenging the status quo, whether he’s building full-funnel demand programs, aligning sales and marketing, or rethinking how brands engage their audiences. A natural storyteller, he brings big ideas (and big laughs) to every conversation—usually with plenty of hand gestures. When he’s not thinking about marketing, you’ll find him obsessing over buyer psychology, passionately defending why B2B doesn’t have to be boring, or debating Survivor strategy like he’s competing at the final Tribal Council. Oh, and taking care of his ever-growing houseplant collection—because being a plant dad is serious business. Josh is currently the Sr. Manager of Demand Generation at NetLine. jbaez@netline.com https://www.linkedin.com/in/joshuabaez/ https://netline.com/
Ellen Tucker
Chief Revenue & Experience Officer, PPAIEllen Tucker Chief Revenue & Experience Officer PPAI (Promotional Products Association International With a 10-year tenure at the association, Ellen Tucker, a part of PPAI’s executive team, spearheads PPAI’s entire revenue stream and marketing, oversees professional development initiatives and orchestrates the industry’s largest trade show.
Ariana Keil
Senior Growth Marketing Manager, CantoAriana Keil is Sr Growth Marketing Manager at Canto, a leading Digital Asset Management and Product Information Management software company. With over 10 years of experience in both B2B sales and marketing at finance, agency, and software companies, she has an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. Always in search of a cogent narrative surrounding business challenges, she brings a storyteller’s viewpoint to contextualizing product led solutions. Ariana has a bachelors in Anthropology from the University of California, Irvine.
